Knowledge Expo

Knowledge Expo

Since its founding on February 27, 1993, the knowledge Expo newspaper, formerly known as the military Expo newspaper and the national defense knowledge newspaper, has always adhered to the purpose of running the newspaper approved by the State Administration of press and publication, popularized scientific knowledge, exposited common sense of life, took the propaganda of national defense construction knowledge and military scientific knowledge as its own responsibility, wholeheartedly served the rich country and strong army, and enhanced the national defense concept of the whole people And we're fighting for it.

Historical evolution

The "knowledge Expo" originated from the "military Expo" which was first published in the military on February 27, 1993; it was handed over to the local government in July 1999 and renamed "national defense knowledge" in 2004 due to policy reasons; it was officially renamed "knowledge Expo" in October 2005.

Media introduction

The distribution network of knowledge Expo newspaper is all over the country, and the newspaper has penetrated into tens of thousands of kiosks across the country. The circulation of each issue is stable at more than 300000, and the highest is 400000.

Newspaper features

Newspaper positioning

With national defense and military knowledge as the main content, the report combines self-organized and excerpted manuscripts, and focuses on China's peripheral security with the purpose of "tracking world events, paying attention to national security, revealing war secrets, and gathering national defense knowledge".

Reader orientation

Readers who are interested in international current affairs and world military knowledge and pay attention to China's peripheral security.

There are four newspapers, published every Monday and Thursday, with the layout of peripheral security, hot point perspective, line of sight across the Taiwan Strait, military intelligence observation, battlefield situation, world military equipment, military fan world, etc. After the revision in 2012, the positioning is more accurate, the content is richer and the features are more distinctive.

How to read the newspaper

Authority: invite domestic famous military experts to write manuscripts, and interpret the surrounding security situation authoritatively; depth: analyze the news background, find out the trend of hot spots, and the article has a novel angle and weight; good looking: integrate news knowledge and readability, and the edition is wonderful, good-looking and readable.

Newspaper resources

Army background

General Yang Chengwu, former vice chairman of the CPPCC National Committee and acting chief of the general staff, General Guo Linxiang, former Secretary of the Discipline Inspection Commission of the Central Military Commission and deputy director of the General Political Department, and major general Jiang jinliu, former member of the Standing Committee of the Hunan provincial Party committee and commander of the provincial military region, once served as honorary president of the newspaper. The current honorary president of the newspaper is general Zhao Nanqi, vice chairman of the Ninth CPPCC National Committee and former director of the PLA General Logistics Department.

Expert team

They include major general Wei Aimin, former executive vice president of PLA Daily, major general Yao Youzhi, former director and doctoral supervisor of Strategic Research Department of Academy of Military Sciences, Major General Xu Zhongjing, former director of encyclopedia Research Department of Academy of Military Sciences, major general Fu Liqun, former vice director, researcher and doctoral supervisor of world military research department of Academy of Military Sciences, former director of Strategic Research Institute of National Defense University and former director of Strategic Research Institute of China military science Major General Yang Yi, vice president of the branch, Major General Huang Yingxu, former director and doctoral supervisor of the Institute of Mao Zedong military thought of the Academy of Military Sciences, major Li Jie, Chinese popular science writer, military expert and researcher, and major Li Li, professor and researcher of National Defense University.

Leadership care

Leaders of the party and the state and the founding generals are very concerned about the growth and development of this newspaper. General Liu Huaqing, general Zhang Wannian, general Chi Haotian, general song renqiong, General Wang Ping, General Li Desheng, General Yang Dezhi, General Xiao Ke, general Zhang Aiping, general Ye Fei, general Yang Chengwu, General Li Jukui, general Zhang zongxun, and general Lu Yiping have written inscriptions for this newspaper General Zhengcao, General Zhao Nanqi, General Guo Linxiang, General Li Yaowen, etc.

"Knowledge Expo", "national defense knowledge" and "military Expo" were all inscribed by the sixth president of the all China Journalists Association, former president and general manager of people's daily and famous calligrapher general Shao Huaze.

Newspaper influence

The code number of the newspaper is 41-114, and the annual price is 120 yuan. It has set up a complete distribution network in all provinces, cities and autonomous regions of China, and has been distributed all over the country. Many city newspaper retail outlets have sales. Since 2008, the newspaper has been shortlisted as the best-selling brand newspaper of China Post for six consecutive years, and has become the key variety of China Post newspaper distribution. The newspaper is striving to become the first-class professional digest newspaper in China, and strive to be unique among the national defense and military newspapers.

The quality of the newspaper is stable. It often plans to launch a series of commemorative special pages of major activities and special pages of surrounding and international hot topics, forming a momentum and receiving high praise. Some important manuscripts are often reprinted by the newspaper website and strategic reference of PLA Daily.

In 1997 and 2004, the newspaper won the titles of advanced unit of national defense education series activities of "strengthening our national defense and rejuvenating China" and "loving China, striving for a well-off life and strengthening national defense" respectively.

Reader orientation:

Government officials and senior managers of state-owned enterprises

Private owners and senior managers

Senior managers in large enterprises

Professional workers

According to the market survey, 94% of the middle and high-end male readers who are interested in national defense and military affairs and have higher knowledge and higher consumption ability are concerned about the world.

Reader statistics

Gender structure: male readers account for 94%, female readers account for 6%

Age structure: 20-30 years old accounted for 29.9%, 31-40 years old accounted for 41.2%, 41-50 years old accounted for 20.6%, 51-60 years old accounted for 11.3%.

Source of newspaper: 80% self subscription, 20% newsstand purchase

Newspaper distribution

At present, the national circulation of knowledge Expo newspaper has reached more than 500000 copies, covering all major and medium-sized cities in the country. Only Hong Kong, Macao and Taiwan, which have local protection, have no sales in 34 provinces and autonomous regions.

There are printing spots in Beijing, Changsha, Chengdu, Nanning, Lanzhou, Zhengzhou and Nanjing;

The sales terminal has penetrated into more than 40000 newsstands nationwide, and the distribution network is all over the country;

From 2008 to 2012, it won one of the four major newspapers recommended by the post office for five consecutive years;

The top 30 newspapers and periodicals in China are the most influential weekly newspaper after "Sports Weekly".

Newspaper advantage

High proportion of active readers

The proportion of active readers of knowledge Expo newspaper is as high as 100%, far more than that of other newspapers, which provides a strong and powerful guarantee for better advertising effect.

The proportion of loyal readers is high

The proportion of loyal readers of knowledge Expo newspaper is as high as 97.8%. On the one hand, it reflects that the newspaper has strong attraction to readers and high loyalty to readers. On the other hand, for continuous and long-term advertisements, such target groups have higher frequency of contact with advertisements, and the effect of advertising will be better.

One of the newspapers with the best retail purchasing power in newsstands can be as famous as reference news, Sports Weekly and Xiaoxiang Morning News. Compared with other major newspapers, "knowledge Expo" has strong reader exclusivity and irreplaceable unique advantages.

Orientation of readers

94% of them are middle and high-end male readers aged 28-60 with higher knowledge and consumption ability. The consumption behavior and consumption tendency of the readers of knowledge Expo show that the newspaper has obvious advertising value advantages in real estate, automobile, beverage, tea, finance, tourism and many other industries.

Open up new marketing channels

It has rich army resources and has always had influence and prestige among the masses. It has entered and left the army by letter and has issued nearly 50000 copies, opening new marketing channels for enterprises and making up for the blank market defects of other newspapers. The advertisements in newspapers make readers have a sense of trust;

The advertising effect is direct and the return period is long

Compared with most other comprehensive daily newspapers or evening newspapers, the value of attention is much higher; each newspaper is circulated by 5 readers on average, and the actual number of readers in each issue has reached more than 2.6 million.

Knowledge Expo newspaper is a newspaper with better development and the highest audience at present. The content of the newspaper is clear and it is very suitable for enterprises to carry out precision marketing. Therefore, knowledge Expo newspaper has good advertising effect and high return rate, and it is a newspaper resource with good value for money.

Address: 267 Wanbao Avenue

Longitude: 113.01896977529

Latitude: 28.208890449874

Chinese PinYin : Zhi Shi Bo Lan Bao