A hundred orchards

A hundred orchards

Baiguoyuan, the full name of Shenzhen Baiguoyuan Industrial Development Co., Ltd., started in 1997 and was formally established in 2002. In 2002, it opened the first fruit franchise chain store in China. As of September 2019

The number of 100 orchards nationwide exceeded 4000

, covering more than 80 cities across the country

More than 230 cities in the world

Fruit special supply base

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Baiguoyuan is a fruit industry chain enterprise integrating fruit production, trade and retail. It is also the pioneer of fruit chain.

Baiguoyuan is the first in the industry to launch the service promise of "no delicious, no return", that is, no small ticket, no material object, no reason for trust return service, which creates a new height of industry service standard.

In July 2017, the online sales of Baiguoyuan exceeded 100 million yuan, which indicates that Baiguoyuan has successfully realized the integration of online and offline, and has become a new fruit retail benchmark enterprise.

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brief introduction

Baiguoyuan, fully known as Shenzhen Baiguoyuan Industrial Development Co., Ltd., started in 1997, was formally established in 2001, and opened China's first fruit chain store in 2002. As of September 2019

The number of 100 orchards nationwide exceeded 4000

, covering more than 80 cities across the country

More than 230 cities in the world

Fruit special supply base.

Founder information

Yu Huiyong, male, was born in 1968 in Jiangxi Province. Graduated from Department of horticulture, Jiangxi Agricultural University, majoring in agricultural vegetables. At present, he is the chairman of Shenzhen Baiguoyuan Industrial Development Co., Ltd., vice president of China Fruit Circulation Association, vice president of China Agricultural Products Development Service Association, founder and chairman of Youguo Lianfa.

Core values

Customer value first, employee development second, partner third, shareholder benefit fourth, social contribution fifth.

Three no returns

"Three no return" refers to the full trust of customers, providing after-sales service without the need to provide small tickets, fruits and reasons for return.

corporate culture

Mission: let everyone enjoy the fruit life.

Vision: to become the first fruit company in the world.

Enterprise spirit: set up great aspiration, be good at understanding, be constant in righteousness and profit, be brave and diligent, and be fruitful.

Honors

On November 15, 2019, Hurun Research Institute released "Shimao Strait · third quarter of 2019 Hurun Greater China Unicorn index", and 100 orchards were listed with a valuation of RMB 10 billion.

In the top 100 list of smart retail potential in 2019, Baiguoyuan ranked 49th.

Important events

In September 2015, Baiguoyuan completed a round of financing of 400 million yuan, the largest round of financing in the history of fruit industry.

In November 2015, Baiguoyuan acquired guoduomei, the largest fruit chain retail enterprise in Beijing.

In May 2016, Baiguoyuan led the way and established the "high quality fruit industry federation", or youguolian for short.

In December 2016, Baiguoyuan acquired fruit e-commerce yimishen.

In May 2017, Baiguoyuan won the title of "China famous trademark".

Address: seven kilometers from Leifeng Avenue, Wangcheng County (next to Baiguoyuan station)

Longitude: 112.878049

Latitude: 28.28061

Tel: 0731-88385888

Chinese PinYin : Bai Guo Yuan