277 Queen's Park

277 Queen's Park

"277 queen Park" is located at the intersection of Wulin Road and Xiaofeng road in Xiacheng District (277 Wulin Road). It is a typical "park type commercial complex" in Hangzhou commercial projects. It is an experiential commercial complex integrating tourism and leisure, fashion culture, shopping and catering, entertainment and accommodation.

The project organically combines fashion elements with the historical features of the city, and has become a cultural and commercial landmark that can lead the trend of Wulin business district. In May 2013, 277 Queen's Park was fully opened.

Development history

277 Queen's Park is a reconstructed commercial complex (formerly Hangzhou CDC). The oldest building was built in 1953, 60 years ago.

In May 2013, 277 Queen's Park Business Center has been fully opened, with an average daily passenger flow of about 10000 people. It is estimated that the annual turnover of the whole park will exceed 200 million yuan, and about 1200 people have been directly employed.

In 2014, the project developer will continue to invest about 12 million yuan in additional operating funds to enrich the fashion, art and cultural activities of the park.

Since the official opening of "277 queen Park", it has become a landmark of new fashion consumption in Hangzhou. In the future, it will continue to create fashion hotspots, create innovative experience consumption mode, and further enhance the commercial pattern of Wulin Road.

Tourism information

Development background

Original street view of Wulin Road women's clothing street

The Wulin Road women's clothing street where the project is located used to be very brilliant, but now for various reasons, few local people in Hangzhou will go there to buy clothes. The reasons are as follows

1) The supporting services did not keep up with the development of the times. Nowadays, when people go shopping, it's not just good to have a bunch of clothing stores together. They also need places for eating, drinking coffee and playing, not just shopping.

2) Because of the high store rent, the clothing stores on Wulin Road are not cost-effective in terms of clothing prices. Moreover, in terms of clothing styles and styles, few of them are truly distinctive and can be distinguished from those in shopping malls. The overall commercial pattern is not as attractive as before.

The style of women's clothing street in Wulin Road

Enter the brand

If the personality shop on Wulin Road is compared to a princess, then 277 Queen's Park is the palace to accommodate these princesses.

Queen park is located between Xiaofeng road and Fengqi Road, next to Anji road experimental school, covering an area of 15000 square meters. It's called Park, but it's not a park in the general sense. It's a micro business district composed of seven old houses, similar to Tianzifang in Shanghai.

Here, you can see all kinds of leisure facilities everywhere, including chaodian NPC jointly opened by Li Chen and pan Weibo, begins by Zhou Bichang, Hong Kong Independent Brand initial, colove and other clothing stores, as well as nectarine coffee, Lane Lane Lane, La Fu and other restaurants, as well as cafes and creative centers.

Project news

On May 31, 2012, 365 home real estate website, the next stop is Wulin Road: strolling and resting in the slow Street

On October 9, 2013, Sina fashion, j.d.v. Hangzhou queen Park men's clothing store in the Museum (Group pictures)

On October 26, 2013, a small oil painting exhibition of Chen Lan and Qiu songmiao appeared in No.2 Art Gallery of Wulin Road on hangzhou.com

On November 11, 2013, phoenix.com published "Hangzhou. Queen's Park nine times: the gathering place of star tide shops"

November 13, 2013, Sina tourism, "Hangzhou queen Park leads the new landmark of literature and art"

On February 2, 2014, hexun.com, "Queen Park" continues to write the new legend of Wulin Road "

On February 26, 2014, living in hangzhou.com, "Wulin Road women's clothing street before July, WiFi full coverage of children's Lane turned into" China's first baby Street "

Address: 277 Wulin Road, Xiacheng District, Hangzhou

Longitude: 120.15966029863

Latitude: 30.264875931283

Chinese PinYin : Huang Hou Gong Yuan