Hongxingyuan Shenghao Museum

Xingyuan Shenghao museum is located in the downtown area of Qianmen Street, 99 Qianmen Street in the East and 40 commissariat street in the West. In front of the facade, there are bronze statues of "civilian officials smell the fragrance and drop the sedan chair, military officials know how to dismount", while in the interior, the layout of "front shop and back factory" of yuanshenghao tavern is continued. After tourists enter the site, the main route is in the order of old tavern hall, yuanshenghao winery site and Red Star corporate culture exhibition. Inside the restored exhibition hall of the old tavern, there are several groups of lamps and lanterns decorated with blue porcelain on the roof, and the long history of Hongxing Erguotou and yuanshenghao is displayed around the walls. The whole museum embodies the comprehensive elements of retro and modern, in the form of continuous and intermittent interleaving, and the content display makes it have the focus of viewing. The division of different scene areas enables visitors to have a complete tour no matter from the west gate or the east gate, so that consumers can better feel the charm of red star culture while purchasing Red Star products. The Museum of the source, the "Hou factory", is carving the head of Zhao Cunren, Zhao Cunyi and Zhao Cunli. The wall of the museum also has a written record: "Baijiu" in Beijing area (originated from the Yuan Dynasty) has been in history for 800 years. According to historical records, the capital is the most famous wine producer.

Hongxingyuan Shenghao Museum

Hongxingyuan Shenghao museum is located at No.99 Qianmen Street (formerly No.40 liangshuidian Street), Beijing.

In 1680, three brothers, Zhao Cunren, Zhao Cunli and Zhao Cunyi, the wine makers of yuanshenghao distillery, produced Erguotou Wine. This is the birthplace of the first bottle of Erguotou liquor in China and the birthplace of Beijing Erguotou liquor.

Development history

In 1680, the 19th year of Emperor Kangxi of the Qing Dynasty,

Zhao Cunren, Zhao Cunyi and Zhao Cunli, technicians of "yuanshenghao" liquor making workshop outside qianmenwai, invented the distillation process of pinching the head, removing the tail and taking the middle section in order to improve the quality of Shaojiu. The traditional brewing technology of Beijing Erguotou was born.

In the late Ming and early Qing Dynasties, there were many pubs in the capital. Baijiu had a history of four hundred or five hundred years in Beijing, but Zhao brothers found that the flavor of the liquor was good and bad. Sometimes it was hard to swallow, and sometimes it was too tasteless. After many technical tests, Zhao's three brothers agreed that only the wine steamed with the second pot of water had the best taste, not strong, not light, mellow and refreshing. So after repeated trials, the three brothers developed an exclusive wine making formula. Instead of the first pot and the third pot, they sold only the purest and best tasting wine from the second pot. Because of its mellow and sweet taste, the wine became popular and famous in Beijing. At that time, from the emperors and generals to the common people, they all knew that yuanshenghao's wine was the most fragrant and mellow, and was named "Erguotou" by the common people.

Beijing Erguotou traditional brewing technology has been handed down to the present day, relying on the authentic Erguotou brewing technology, which has always been taught orally by teachers and apprentices. Erguotou Erguotou, Erguotou Erguotou, is the ninth generation of disciples Ai Jinzhong. He is the eighth generation of the Beijing Erguotou liquor making artist, the traditional brewing technique of Erguotou in Beijing, the only national level representative of the Chinese people, and the famous Baijiu master, Mr. Gao Jingyan, who is a Hongxing company who is engaged in the traditional Erguotou tradition. Brewing technology for many years. For the Red Star Erguotou existing research and development, contributed their wisdom and energy.

Today's yuanshenghao Museum

The interior still retains the architectural style of the Ming Dynasty. In 2009, Hongxing restored the layout of yuanshenghao in the Ming and Qing Dynasties, and further expanded and renovated it in 2013. The museum also opened a commodity area to provide tourists with a wealth of Erguotou souvenirs. Visitors can also learn about the classification, nutritional components and brewing process of Chinese Baijiu by displaying pictures, texts, videos and audio. Yuanshenghao attracts a large number of Chinese and foreign tourists to visit here every day. Every tourist has to buy a few bottles of Beijing Erguotou to take back when they leave. At the same time, they are also spreading the wine culture of Beijing, which is another indelible contribution of yuanshenghao as a time-honored Chinese brand to the old Beijing culture.

In the four years since its opening, it has received millions of tourists every year. Yuanshenghao is not only an important window for Red Star brand promotion, but also a representative part of Beijing's urban cultural landscape.

In 2013,

In order to receive more tourists and consumers, and enhance the use value of yuanshenghao Museum, red star upgrades the location, area, function setting and decoration of the museum as a whole. We hope to take advantage of the opportunity of Museum expansion to make a new plan for the museum area design, so as to lead the continuous passenger flow of Qianmen Street to visit and experience.

On January 8, 2014, hongxingyuan Shenghao Museum appeared again

. In front of the newly opened facade, a group of sculptures is added: "civil servants smell the fragrance and get off the sedan chair, military officers know the taste and get off the horse". The interior layout of the "shop in front of the shop" was restored inside the restaurant. It is said that the ancient guests could not only enjoy the wine here, but also see the whole process of Baijiu production, which was not available at other pubs at that time. The first floor expansion project of yuanshenghao has been completed and opened to the outside world to welcome tourists from all over the country.

Enter the exhibition area of yuanshenghao original factory site

You can see the scene sculpture of the process of brewing Erguotou liquor by yuanshenghao liquor maker using traditional methods. These sculptures show the traditional brewing process of Erguotou at that time, such as koji making, koji stepping, mashing, steamer filling, distillation and storage.

Walking through the brewing scenic spot, visitors can see the old objects preserved by yuanshenghao distillery at that time, such as the lockers, wine baskets, grain storage barrels in the early period of yuanshenghao, and the old fangtuo discovered when the Red Star site was restored. If you go on, you can see Emperor Kangxi inscribing yuanshenghao on the display board. The wine used in the banquet of "qiansou banquet" held in the western suburbs is the wine that yuanshenghao paid tribute to. According to records, Emperor Kangxi once inscribed a plaque for yuan Shenghao, so there was the story of "civil servants get off the sedan chair, military officials get off the horse". Wu Yanqi, a Jinshi of the Qing Dynasty, also had a party with a group of classmates and friends when he went to Beijing to take the exam. He sang the wine and left behind an eternal saying that "since ancient times, talented people have hated each other for thousands of years, but up to now, Gan Li Erguotou.".

The next exhibition area mainly shows the innovation and development of traditional brewing techniques of Beijing Erguotou liquor in Hongxing. On the eve of the founding of new China, red star developed gift wine for the founding ceremony, and officially listed Erguotou as the commodity name. In the same year, the central administration of Taxation decided to set up the experimental factory of North China liquor monopoly company, which was the predecessor of Hongxing. The experimental factory fully accepted the 12 most representative old cooking pots in Beijing. The names and seals of the 12 old cooking pots collected by Hongxing at that time can be seen in the exhibition area. Hongxing became the first to use the name of Erguotou as the product name. Erguotou's Beijing Baijiu general plant model, finished wine workshop, liquor making workshop, railway train dedicated line are also displayed in the exhibition area. Chairman Zhu De inspects the scene of the red star. The seventh generation inheritor of the traditional brewing technology of Erguotou liquor in Beijing, the scene of Wang Qiufang's work at that time, and the eighth generation of Red Star successors, and the successor of the national intangible cultural heritage, Gao Jingyan. The statue of sir.

Since 1965,

Beijing distillery began to teach Erguotou brewing skills to the centralized management distillery. With the support of red star, 19 distilleries such as Changping distillery, Daxing distillery and Niulanshan distillery in suburban counties of Beijing successively produce Erguotou, which is part of Erguotou liquor produced by distilleries in suburban counties. In 1981, red star voluntarily gave up the opportunity of exclusive registration and use of "Erguotou" and shared the "Erguotou" trademark with its peers to make it bigger and stronger. In 2008, Hongxing became the only Beijing Baijiu enterprise selected for the Olympic menu, and was appointed to the exhibition of Olympic culture square by the organizing committee. "Red Star brand" Erguotou is well-known all over the country. It has become a special wine for the staff of the foreign ministry's offices abroad in the 1990s. The Great Hall of the people has been designated as "special wine for the Great Hall of the people" and has also become a designated labor protection article for workers going down the well. In 2011, capital liquor group was established, bringing together red star, longhui and other famous brands in the liquor industry, starting a new chapter of collectivization and large-scale operation. This is another golden opportunity for Erguotou.

architectural composition

The east side of hongxingyuan Shenghao museum is located at 99 Qianmen Street, and the west side of Jiufang is adjacent to 40 commissariat street. In front of the facade, there are bronze statues of "civilian officials smell the fragrance and drop the sedan chair, military officials know how to dismount", while in the interior, the layout of "front shop and back factory" of yuanshenghao tavern is continued.

After tourists enter the site

The main route takes the old tavern hall, the original site of yuanshenghao distillery and the Red Star corporate culture exhibition as the visiting order. Inside the restored exhibition hall of the old tavern, there are several groups of lamps and lanterns decorated with blue porcelain on the roof, and the long history of Hongxing Erguotou and yuanshenghao is displayed around the walls. The whole museum embodies the comprehensive elements of retro and modern, in the form of continuous and intermittent interleaving, and the content display makes it have the focus of viewing. The division of different scene areas enables visitors to have a complete tour no matter from the west gate or the east gate, so that consumers can better feel the charm of red star culture while purchasing Red Star products.

"Yuanshenghao" Museum

Zhao Cunren, Zhao Cunyi and Zhao Cunli are carved on the front gate of Houchang

Chinese PinYin : Hong Xing Yuan Sheng Hao Bo Wu Guan