hongta

Hongtashan was built in Yuan Dynasty and rebuilt in 1839. On the top of the mountain stands the white pagoda built in the Yuan Dynasty. The red pagoda was originally called the white pagoda. In 1958, the white pagoda was painted red and renamed "red pagoda mountain", and its scenery was replaced by "red pagoda Zhaohui".

Zhaohui of Hongta mountain is the characteristic landscape of Hongta mountain. Standing on the top of the mountain, you can overlook the whole city. At the same time, there is a Tobacco Museum on the mountain to visit.

hongta

Hongtashan, located in Yuxi City, Central Yunnan Province, was built in Yuan Dynasty and rebuilt in 1839. On the top of the mountain stands the white pagoda built in the Yuan Dynasty. The red pagoda was originally called the white pagoda. In 1958, the white pagoda was painted red and renamed "red pagoda mountain", and its scenery was replaced by "red pagoda Zhaohui".

Brand profile

Brand honor

In 1959, as a gift for the 10th anniversary of the national day, "Hongtashan" brand was born;

·In 1980, it was awarded the title of famous brand by the State Administration for Industry and commerce;

·In 1988, it became one of the first batch of 13 famous and high-quality cigarettes in the industry, and became the representative brand of Chinese tobacco;

·In 1996, the annual sales reached 896000 cases, the highest level in history, and won the first prize of "China's most valuable brand";

·In 1997, it was recognized as "China famous trademark" by the State Administration for Industry and commerce;

·In 2002, it was awarded "China famous brand" by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China;

·In 2004, with a brand value of 46.9 billion yuan, it ranked the first in China's cigarette manufacturing industry, and was rated as "the first brand with product quality, customer satisfaction, economic and social benefits in China's tobacco market";

·In September 2005, "Hongtashan" won the title of "China famous brand" again;

·In July 2006, "Hongtashan" brand cigarette label was awarded the "ten best new national standard Gold Award" by the National Tobacco Label Design and collection Review Committee.

·In September 2006, "Hongtashan" was named "top ten dream brands of China Tobacco";

·In September 2007, "Hongtashan" won the annual award of the second Asian brand grand ceremony;

·In December 2007, the annual sales volume of "Hongtashan" brand exceeded 1 million cases at one stroke, reaching a new record.

On March 18, 2010, Hongta brand won the honor of "top 500 Chinese brands" in the selection activity of "top 500 Chinese brands" held by the world brand value laboratory, with a brand value of 12.233 billion yuan.

On December 12, 2019, huiju.com.2019 Hurun brand list was released. Hongtashan ranked 103rd with 14 billion yuan brand value, and ranked 9th in China with 2019 tobacco brand value.

Brand history

Hongta mountain is located in Yuxi City, Central Yunnan Province. The little-known Yuan Dynasty pagoda on the mountain is world-famous because it is used as a cigarette label by Yunnan Yuxi cigarette factory, and Hongtashan has long enjoyed a high reputation.

Culture traces back to the "Hongtashan" brand in Yuan Dynasty

These three words come from the red pagoda on a hill in the east of Yuxi City. It was built in the Yuan Dynasty and originated from the hope of controlling Fengshui and exorcism. For more than 600 years, people have been praying for peace and happiness. Fifty years ago, Yuxi cigarette factory was founded at the foot of the mountain, and "Hongtashan" became famous all over the world.

Honor comes from "hometown of cloud and smoke" good brand needs good raw materials

In 1953, new China held a national flue-cured tobacco work conference in Xuchang, Henan Province, which was attended by international famous tobacco experts. At the conference, the quality of flue-cured tobacco leaves in Yuxi was evaluated and compared. Yuxi's flue-cured tobacco leaves scored 8 points higher than Yuyan, which was already famous all over the world, reaching the highest score of 108 points, and won the laurel of China's flue-cured tobacco. It has set up a milestone in Yunnan tobacco history. Since then, Yuxi tobacco has been well-known, and the reputation of "hometown of cloud and smoke" has been gained.

In 1957, Yuxi tobacco redrying plant was completed and put into operation. In 1959, "Hongtashan" brand cigarette came into being.

The red pagoda on the cigarette label is ancient and fragrant, and the golden clouds are magnificent, with strong Chinese national characteristics. The mountain is named for the red pagoda, the smoke is named for the mountain, and the mountain is also famous for the smoke. This is a good work that complements each other.

Hongta mountain is a small hill in Yuxi, and Hongta is its landmark building. Yuxi tobacco factory was established and put into production in 1958. It takes the famous tobacco leaves from its producing area as raw materials, and uses the orange and oily cut tobacco to make it a unique style of flue-cured tobacco. Due to the pure texture of Yunyan and the high grade of Hongtashan, since 1981, Hongtashan has won the national quality product and Gold Award in many national competitions, and has been recognized as a well-known trademark in China. In 1999, according to the Beijing famous brand assets appraisal institute, Hongtashan became the most valuable brand in China with its intangible assets of 42.3 billion yuan.

As a kind of special consumer goods, cigarette is also the most selective commodity. In the 100 year history of cigarette production, thousands of cigarette brand names are important signs of choice. Hongtashan is a high-grade brand name, acting as the representative role of business card. It is precisely because of the high quality of its cigarettes that it has been recognized by smokers and become the preferred target.

Brand history

In 1956, Yuxi Tobacco Redrying Factory was established in Yuxi, Yunnan, China

Therefore, in a small border town in Southwest China, in such a small tobacco redrying factory, an era of Chinese cigarettes was opened up - Hongtashan era.

The beginning of glory

In 1959, the Ministry of light industry adjusted the industrial layout. 30 "Yongjin" and "new China" cigarette machines were transferred from a Shanghai private cigarette factory called Huamei to Yuxi Tobacco Redrying Factory, together with 36 Shanghai Masters. In order to produce cigarette as soon as possible, many processes are carried out by hand. After the production of "people's commune" and other cigarettes, the enterprise leaders at that time decided to create a "Hongtashan" brand cigarette according to the name of an ancient pagoda in Yuxi built in the Yuan Dynasty and painted red during the "great leap forward".

This pack of cigarettes has a white background, and the patterns on it are all red, red towers, red mountains, red clouds It confirmed the "red tide" of that era.

In the late 1970s, the number of cigarette machines in Yuxi cigarette factory increased from 30 to 60, with the highest output reaching nearly 300000 cartons. In the early 1980s, it began to produce filter tip cigarettes. From the early 1980s to the mid-1990s, "Hongtashan" cigarette experienced a period of rapid rise.

At that time, the decision-makers of Yuxi cigarette factory introduced the most advanced equipment and technology in the world with great courage and boldness, which made the enterprise step onto a new stage in production scale, technological level and production environment, continued several large-scale technological transformation, and made Yuxi cigarette factory become the oriental tobacco giant. At the same time, Yuxi cigarette factory increased the investment in the "first workshop" - tobacco field. The huge investment not only benefited workers and farmers, but also made Yuxi cigarette factory obtain first-class quality tobacco. Hongtashan products in the quality, taste and other aspects of improving, far ahead in the market.

Yuxi people win by quality, and the merchants in Guangdong and other coastal areas are the first to discover the value of Hongtashan. In the early 1980s, cigarette smuggling occurred in the coastal areas of Guangdong, and foreign cigarettes became the target of people's pursuit. When they came to Yunnan, they were pleasantly surprised to find that Hongtashan is comparable to foreign cigarettes in taste, quality and appearance. These shrewd businessmen immediately started the Hongtashan cigarette business. "They went to Yunnan to buy cigarettes, and then they sold them to Guangdong. The booming business made these businessmen the first group of millionaires. In this way, Hongtashan went to the whole country. "Some people recall the initial" popularity "of Hongtashan.

In 1988, the state liberalized the prices of 13 famous and high-quality cigarettes, including "Hongtashan", and implemented floating market prices. In 1992, the wholesale and retail prices of all cigarettes were liberalized nationwide. The market is always changing. In the era when the market is not fully opened, it is a matter of pride to be able to buy Hongtashan.

"Hongtashan" reached an insurmountable height in the 1990s, with an annual output of nearly 900000 boxes at its peak. In about 20 years, a brand has earned more than 80 billion yuan in profits and taxes for the country, and has become a domestic brand competing with foreign brands such as "555" and "Marlboro". "Today's Hongtashan is the leading cigarette for men to appear on the stage, a must-have product for wine tables and banquets, a matchmaker in the social arena, a favorite of the tobacco pouring master, and a popular product for making and selling fake products." this hot situation has been going on for nearly 10 years. Foreigners regard it as the "Marlboro" of China, and overseas students wittily say, "take Hongta mountain and never forget my hometown.". "Hongtashan" has become a hard currency in people's social gifts.

Brand era

The real growth of "Hongtashan" was in the 18 years from 1979 to 1996. In these 18 years, the sales volume of "Hongtashan" increased from the original 1000 cases to nearly 900000 cases in 1996. This achievement made all the cigarettes at that time out of reach. Hongtashan was the only one in the world. Put the Chinese style cigarette here

Chinese PinYin : Hong Ta Shan