Ye Zhicheng

Ye Zhicheng

Ye Zhicheng, born in Dongguan, Guangfu, is the chairman of the board of directors of Ye's Chemical Industry Group Co., Ltd. in 1971, ye Zhicheng founded "hengchangxing" to set foot in the chemical industry. For his outstanding contribution to the fine chemical industry of Hong Kong, he won the young industrial Entrepreneur Award of Hong Kong and was known as "the king of Hong Kong chemical industry". Mr. Ye Rong's son, Ms. ye fengjuan and Mr. Ye Zixuan's brother. In 2006, Yip Chi Shing charitable foundation Co., Ltd. was established to give back to the society by helping students in China and caring for vulnerable groups in Hong Kong.

Basic introduction

Ye Zhicheng, born in Dongguan, Guangdong Province, is a young industrialist of Hong Kong and chairman of the board of directors of Ye's chemical group. Founder, chairman and managing director of Yeshi Chemical Group Co., Ltd. (0408-hk)

It's hard to engage in industry in Hong Kong, and it's even harder to make your own brand in the industrial field. Hong Kong is an international financial, trade and logistics center. Industry accounts for less than 6% of its GDP and employs less than 200000 people. In the stock market of Hong Kong, the P / E ratio of industrial stocks is much lower than that of financial and real estate stocks, which is like a "second rate industry". However, even in this environment, many Hong Kong entrepreneurs are still engaged in industry (Manufacturing). Contribute to the industrialization of Hong Kong, Pearl River Delta and even China! Ye Zhicheng, chairman of the board of directors of Yeshi Chemical Group Co., Ltd., is one of the best.

In 1971, ye Zhicheng founded "hengchangxing" to set foot in the chemical industry. Over the past 35 years, he has led his team to develop Ye's chemical enterprise into a company with annual sales of more than 10 million yuan with an annual growth rate of 80 million Hong Kong dollars

5 billion 400 million

Hong Kong dollar listed companies. The group has seven core businesses including tiannashui, special glazing oil, paint, monomer solvent, lubricating oil, ink and resin, specializing in R & D, production, sales and service of fine chemical industry. It has many famous brands such as "Bauhinia" paint, "Bauhinia" ink, "lux" lubricating oil and "BOGAO" lubricating oil, etc., and Bauhinia paint has more than 100 brands in China

one thousand and eight hundred

It's a specialty store. The industrial layout of 15 modern manufacturing bases in mainland China has been preliminarily completed.

For his outstanding contribution to Hong Kong's fine chemical industry, ye Zhicheng won the Hong Kong Young industrial Entrepreneur Award and was known as the "king of Hong Kong's chemical industry".

On November 25, Mr. Ye Zhicheng received an exclusive interview with this newspaper. He said that there is no news about the dry industry. This is his first interview with mainland media in 35 years.

Start a business

In 1971, ye Zhicheng, the founder of the group, and her sister ye fengjuan named hengchanghang in a small shop covering only 40 feet in xiyingpan, Hong Kong. Since then, Ye's earliest petrochemical business began. The first business model is to buy big barrels of chemical raw materials, pack them separately, and then push bicycles on the street one by one Today, Mr. Ye Zhicheng, who has gradually retired from the background, still clearly remembers the sales volume of Hengchang bank in the first month - 4080 yuan.

After getting familiar with the factories, ye Zhicheng soon found that these factories need to consume a lot of tiannashui (banana water) every day, so they began to do tiannashui business. Later, he found that these factories often have such and such problems when they use tiannashui to mix paint, and because of the limited conditions, it is often difficult to tell which link is the problem. The clever Ye Zhicheng then went to the person in charge of the factory and said, "just take your paint from me. If anything goes wrong, you just need to find me.". With the credibility accumulated before, many customers accepted this proposal, so Bauhinia paint was born There is no lofty ambition, no grand blueprint, but with his keen market sense, the founder actively tried and firmly grasped every market opportunity, and with the entrepreneurial purpose of "diligence can make up for clumsiness" and "honesty can win trust", he made continuous progress. At that time, Hengchang bank began to grow gradually.

In 1991, Ye's chemical industry was successfully listed in Hong Kong, which brought Ye's chemical industry into a new stage of development - from a family business to a listed company. The mentality of Ye's three brothers and sisters has also undergone great changes. On the one hand, they have successfully transformed into the role of enterprise managers, understanding the outside world with a more open mind and accepting various opinions and opinions; on the other hand, they have gradually changed their minds To meet the needs of the situation, many excellent senior professional managers and relevant talents are introduced. With the changes of the market, the corporate governance structure is constantly adjusted, and the scientific management system is established, which makes the operation of the company more standardized and more efficient. The identity of the listed company makes the financing channels of Yeshi chemical group smooth, so as to obtain more development opportunities and partners.

However, after the listing, more money and more opportunities once made Ye's chemical "lost" for some time.

At the beginning of its listing in 1991, Ye's chemical business was diversified with abundant capital. The group set foot in trade, storage tanks and other business fields. This made the debt ratio of the company exceed the warning line of 100%. In order to solve the problem of excessive bank liabilities, the company's managers began to reflect, and in 1996, the company began to restructure its business, stripping some businesses unrelated to the main chemical industry. For example, the divestiture of trade business, although the chemical trade of the group accounted for 30% ~ 40% of the whole company's business in 1996, ye Zhicheng still resolutely divested it considering its great fluctuation, which affected the stability of the whole group.

At that time, many people were puzzled by such a move, but it just helped Ye's chemical industry successfully avoid the following disaster: after the separation of chemical trade, the debt ratio of Ye's chemical industry dropped sharply, thus effectively avoiding the risk of bankruptcy due to high debt ratio in the financial crisis of 1997. Because of this, after the storm, Mr. Ye Zhicheng summed up his experience and solemnly put forward the slogan of "focus on our own business". "Without the business restructuring in 1996, we might not be able to survive the financial storm, and we might not have the development of Ye's enterprises today," he said. During the financial turmoil, many Hong Kong companies collapsed in three or five months, or one or two years. The most important reason is that their development has deviated from their own industry and entered fields they are not familiar with. Therefore, the most important thing we have learned from years of development is to focus on our own business

1997 was a significant year for Ye's chemical industry. In this year, Hong Kong returned to the motherland; in this year, Mr. Ye Zhicheng put forward the slogan of "focusing on our own industry"; in this year, after experiencing the financial turmoil, Ye's chemical industry entered a five-year adjustment period.

First of all, in view of Bauhinia lacquerworks built with local partners in Hainan Island, Jinan, Changchun, Suzhou, Wuxi, Shantou and other regions at that time, ye chemical decided to take back the decentralized management right due to the lack of unified planning and management and fighting against each other. So far, Bauhinia lacquer has achieved the national unified management, unified brand promotion, and entered the right track of rapid development.

Secondly, in the past five years, Ye's chemical industry has made clear its strategy of "focusing on the Chinese market".

Yeh's chemical company has been expanding its factories in China for some time after its listing, and its target customers are Taiwanese and Hong Kong businessmen. However, after 1995, the development speed of such customers has slowed down significantly, and many new factories invested by Yeh's chemical company have appeared the phenomenon of "not enough to eat", and the business development prospect is unclear.

At the same time, Ye's chemical company also tried to develop overseas markets, setting up factories in Vietnam, Malaysia, the Philippines and other places, and also setting up trading companies in Singapore, but later the development was not satisfactory. Mr. Ye Zixuan, the younger brother of Mr. Ye Zhicheng and vice chairman of the group, submitted an analysis report after inspecting the Vietnamese market at that time, which clearly analyzed the market situation: "Vietnam is a potential market, but not today's market. Compared with China's huge market space, the scale of the Vietnamese market is too small. Moreover, most of the competitors are overseas Chinese, and they do business in Southeast Asia More expert and better at it. " As a result, after five years of carding and rejuvenating, Ye's chemical industry has gradually clarified its development direction, concentrated on the Chinese market, and actively adjusted, ready to go.

In 2001, after the adjustment period, Ye's chemical group encountered the test of financial crisis again. But this time, with clear development direction and steady market strategy, the company not only successfully passed the crisis, but also effectively improved the competitiveness of its main business by eliminating the weak and retaining the strong in the market, and achieved stable and rapid growth as a whole. So far, Ye's chemical industry has officially entered the fast lane of development.

Today, the total number of employees of Yeshi Chemical Group has reached nearly 5000, with a market value of 5 billion. The sales volume in 2011 is expected to exceed 8 billion, and the annual sales volume in 2013 is expected to exceed 10 billion. I believe the market value of the company will also be further improved.

When talking about the secret of enterprise success, Mr. Ye Zhicheng, chairman of the group, said: "as the oldest employee, I deeply feel that the most important factor for our success in the past 40 years is" human harmony ". I'm so lucky to have been helped by countless people, especially our management team and many colleagues, working hand in hand and working hard together. Therefore, externally, we are modest and trustworthy; internally, we regard our employees as the lifeblood of the company, respect and care for them. At the same time, we also advocate a "little boss" system and culture within the enterprise,

Chinese PinYin : Ye Zhi Cheng