Cai Dengming

Cai Dengming

Cai Dengming, a famous real estate planner in China, is the chairman and chief marketing officer of Beijing time media. He was the chief editor of the real estate department of Shenzhen Special Economic Zone Daily. In 2005, he served as the chief marketing officer of Jindi group and the deputy general manager of Jindi Beijing company. He once served as the MBA visiting professor of real estate of Renmin University of China and Tsinghua University. He wrote Cai Dengming mode, beautiful real estate and rational real estate 》(Volume I "angle" and Volume II "ten successes").

Personal experience

He graduated from the Department of material physics of Beijing University of science and technology in 1990. He successively served as the reporter and director of the Department of focus, street and other magazines, and deputy editor of sun weekly. As an influential reporter, he was once listed as "the special album character of China's first press Festival" by southern weekend. He was involved in real estate writing in 1999, during which he participated in and planned nearly 50 national famous real estate projects and the overall packaging of nearly 10 urban areas. He was once the editor in chief of the real estate department of Shenzhen Special Economic Zone Daily and the deputy general manager of the advertising center. He made outstanding achievements in the text packaging of real estate, the building of enterprise brands, and the integrated marketing of urban areas. In 2003, he was named "China's top 20 well-known journalists" at the housing fair. In 2006, he founded the first professional media value-added service provider (MSP) in China, namely Beijing time Media Culture Communication Co., Ltd. in 2016, he was determined to serve the buyers and founded "relatives buy houses"

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Case study:

"Seizing the coastline" (Vanke East Coast); "arts, Vanke, science, Jindi" (Jindi brand packaging); "Central West District" (Shenzhen City packaging); "blue Yantian" (Shenzhen City packaging); "community potential" (Jindi Green Town Community Culture Course); "Star River" (project phased planning packaging); "luxury 1:2 law" (Huijing) "Value growth theory" (the core concept and development standard of creative real estate).

personal honor

In November 2000, he was listed as "the special album character of China's first press Festival" by "Southern Weekend"; in 2003, he was rated as "China's top 20 well-known journalists" at the housing fair.

Character theory

The "1:2 law" of luxury housing: around a CBD, there must be two types of luxury housing: one is for the senior managers in the CBD, because they are busy with work, this kind of luxury housing is often close to or in the CBD, and most of them are high-rise apartments; the other is for the business owners in the CBD, because of the flexibility of time, so as to improve the efficiency And more requirements, often leave the core area, mostly for better environment, more independent and closed multimodal residential areas. We call the former central business mansion and the latter Central International Residential District, because from the perspective of the later formed residential structure, more internationalized people live in the latter. This is the "1:2 law" of luxury houses in metropolis. hot air balloon model of house price growth: model diagram of house price growth: house price is like a hot air balloon. The high and low of the hot air balloon has nothing to do with the data, but has something to do with the temperature in the balloon. Who gave the temperature? People's investment enthusiasm, that is, the expectation of the whole society on house prices, we think that the house prices will be high, and then it will be high, and vice versa. In short, he earns money from buying the first house, so he will continue to buy it, and the house price will continue to rise. What if he doesn't make money? If he doesn't make money, he won't buy it, and the house price won't rise - Chinese people's investment comes from his "pleasant or unpleasant experience", not from the K-line chart. With the help of the concept of physics, it can be understood as follows: the height of the balloon (house price) is directly proportional to the square of buoyancy (house purchase behavior), and buoyancy is directly proportional to the temperature inside the balloon (house purchase enthusiasm / house price expectation). That is to say, the house price increases with the rising investment enthusiasm of the common people, and the government regulation policy is like the control switch of hot-air balloon fuel supply, macro-control Control has changed people's expectations of rising house prices, which will inevitably change the way of balloon movement. Cai's inflection point of house price growth: the inflection point does not refer to the extreme point of house price rising and falling suddenly (Figure 1), but that this rapid rise may be replaced by a slow rise or other rational growth. Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use your own data service (free) to participate in the correction. Go to > > now

Chinese PinYin : Cai Zhao Ming