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immobile

Yinmo, English name, Yinmo IMM women's clothing - an independent, intellectual, high-end fashion brand with design inspiration, conveys the brand's unique design style and ideology with its unique "immist plain" fashion art language. Through the deconstruction of clothing lines and pieces, this paper explores the concept of wearing more than one garment, combined with personalized fabrics and original patterns, to build a fashion wardrobe full of Yinmo traces.

brand positioning

Age orientation

The core age group is 28-35 years old.

Cultural orientation

A brand cannot lack character, so it should be shaped according to the standards of temperament, viewpoint and own fashion, and reproduce the uniqueness of unique aesthetics with its original gene.

With the core concept of "independence, intellectuality and inspiration", IMM Yinmo has created the brand image of independent intellectual women's wardrobe for many years. In the process of shaping the brand's unique temperament, IMM Yinmo's plain culture gradually formed a new fashion with the cooperation of many famous women.

IMM Yinmo invites independent and intellectual women to shoot advertisements every season. According to their personal characteristics, they are dressed in Yinmo's clothes to create a dialogue between IMM Yinmo and modern independent women. IMM Yinmo discussed with them about "fashion attitude, dressing style, self pursuit" and so on, and inspired women's dressing philosophy and fashion attitude with these immist's simple attitude.

Immist plain culture not only becomes IMM Yinmo's irreplaceable differentiation logo in the industry, but also creates a sustainable and creative artistic platform for brand's cross-border development. All these make IMM Yinmo's future cross-border cooperation more exciting.

Theme of 2015

Spring and summer 2015

Pure and plastic beauty like mud

From the original world and the eyes of the present

Touch the lines formed by spirituality with both hands

Weave it in the fashion pattern of the field

Changing colors like mud

Pure enamel like porcelain body contour

All this comes from the beauty of "Yuansu"

In spring and summer of 2015, IMM Yinmo takes "Yuansu" as the inspiration of clothing design. Through ceramic art, a hand-made craft that integrates historical and cultural precipitation and the collision of eastern and Western civilizations, IMM Yinmo infiltrates its unique line shaping characteristics into products, and feels that everything in the world starts from ordinary, but has extraordinary vitality of regeneration and remodeling.

When the artist's inspiration collides with IMM Yinmo's clothing aesthetics, it perfectly presents the design concept of this season - "Yuansu". "Yuansu" is inspired by pottery and porcelain. It advocates to live in a wonderful visual moment, slow down frame by frame, and experience a quiet moment, the exchange of body appeal and clothing inspiration. With the help of lotta, a hot stylist in European fashion circles, and according to nanguazi's own oriental characteristics of single phoenix eye, Su Nan incarnated as a cool Chinese porcelain doll, showing the new products of IMM Yinmo in spring and summer of 2015.

In autumn and winter of 2015, IMM Yinmo "plaid coat" has both independence and matching. It is talent and wisdom to dress a coat with ease and elegance. This season's strong wind is coming again, but there is no lack of soft elements to make it feminized. The combination of hardness and softness and winning by shape is the essence of IMM Yinmo's coat. immobile

Advertising image

Spring and summer 2015

In the spring and summer of 2015, IMM Yinmo took "Yuansu" as the design theme, and invited the crossover artist nanguazi (Su Nan) as the model of the new season blockbuster to jointly interpret the brand connotation of IMM and the design concept of this season.

Design concept

Spring and summer 2015

In the spring and summer of 2015, IMM Yinmo takes "Yuansu" as the design concept of clothing, transforms the creative spirit into graphic texture, and outlines the body shape with elegant silk crepe. Infinite deconstruction and re integration. With the heart of craftsman, IMM Yinmo pursues and enjoys the source of inspiration in the process of continuous decomposition, reconstruction and improvement. Live in a wonderful visual moment, slow down frame by frame, experience a quiet moment, the exchange of body appeal and clothing inspiration.

Brand cooperation

IMM Yinmo advocates immist plain culture. Immist plain people come from different fields. However, they have the same characteristics. They have an independent, intellectual and fashionable representation. They have their own opinions and ideas on dressing philosophy, and have their own professional fields.

Immist can be a financial expert, an art auctioneer, a florist, a columnist or a documentary director.

In the spring and summer of 2015, IMM Yinmo joined hands with nanguazi (Su Nan), a cross-border artist, to experience the wonderful visual moment of life, slowing down frame by frame, experiencing the quiet moment, the exchange of body appeal and clothing inspiration.

Nanguazi (Su Nan): animation product design professional background, is active in Beijing, Shenzhen two cities, the main occupation is cross-border artists, illustrator designers, fashion photographers. He has published the classic picture and text collection "if you remember that street", the picture collection "chaos", the painting novel "only the moonlight sings", and has had cross-border cooperation with international brands such as Tiffany & Co / Cartier / herm è s / Louis Vuitton / Burberry. Her most classic personal sentiment is that time proves the track, and moments make up eternity.

Past season cooperates with Su Ren

Lin Licheng: a fashion creator who indulges in the creation and dissemination of the beauty of fashion and has fashion insight and creativity in image creation, writing or fashion modeling

Store image

IMM Yinmo's new store image brings the concept of art shopping space, inherits the core values of brand independence, intellectual and inspiring, and perfectly combines women's artistic feelings with geometric form. Warm gray wall is endowed with unique texture, arousing consumers' pursuit of humanistic taste and original ecological materials. The injection of irregular lines and large-area wave point hollowed out patterns subverts the structure of the space itself without any trace, and expresses the independent aesthetic of the brand.

Brand promotion

IMM Yinmo creates a differentiated communication method through the appeal of independent intellectual women. Through celebrity fashion ceremony, fashion trend press conference, fashion magazine promotion and other promotion channels and modes, the clothing culture representing IMM Yinmo's attitude is disseminated to create brand connotation and depth.

Chinese PinYin : Yin Mo