Huang Chujiu

Huang Chujiu

Huang Chujiu (1872-1931), also known as Huang Chengqian, was born in Yuyao, Zhejiang Province. At the beginning of the 20th century, he was a famous figure in Shanghai industry. The pioneer of Western medicine and entertainment in China.

He started his business in many fields in his life, and was called "manager of 100 companies" at that time. He founded China's first national capital pharmaceutical enterprise "Longhu company", opened China's first comprehensive entertainment place "Shanghai New World", opened Asia's largest entertainment center "Shanghai big world", issued China's first entertainment newspaper "big world", and established a pharmaceutical Empire "Huang's Pharmaceutical Group" with 21 pharmaceutical enterprises, involving pharmaceutical, pharmaceutical and pharmaceutical industries Entertainment, finance, real estate and other industries, involved in a wide range of fields, almost unmatched.

Profile

Huang Chujiu (1872-1931), who was named Chengqian, was named Xuejiu. In his later years, he was satisfied with the owner of the house. Yuyao, Zhejiang Province. In his early years, he studied traditional Chinese ophthalmology with his mother. Later, he opened a clinic in Shanghai, named Yishou room. In 1890, he gave up traditional Chinese medicine and changed to western medicine. In 1907, Wuzhou pharmacy was jointly established with Xia Cuifang. In 1912, it opened a new stage in Shanghai. Dachang tobacco company was founded in 1915. The following year, the pharmacy of China and France was reorganized into a joint stock company and served as the chairman of the board. The grand World Amusement Park was built in 1917. In 1918, China film company was established as a sole proprietorship. The day and night bank was opened in 1919. The next winter, he and ye Shantao set up the "Shanghai night market stock exchange" as the chairman. In 1923, pan entered Zhongxi pharmacy as general manager. China film company was founded in 1924. In 1927, he was the chairman of Shanghai Xintong Pharmaceutical Association. In his later years, he was heavily in debt due to speculation.

In 1887, Huang Chujiu's father died and came to Shanghai with his mother to study in Qingxin Academy. Later, he didn't want to read, so he practiced medicine with his mother. In 1890 (the 16th year of the reign of Emperor Guangxu), a Chinese French pharmacy was set up on the FA Da Road (today's East Jinling Road). Manufacturing and sales of "arrow brain" caused a sensation, sold well, and made huge profits. The research and development of "Dragon Tiger human pill" has made huge profits.

Huang Chujiu founded the new stage in 1912 and the roof garden in 1913. At the same time, it also established a joint venture Xinye company to rent land for the construction of "new world" playground (now Nanjing West Road and Tibet Middle Road). After the "new world" split, it raised funds in 1917 to set up China's largest "big world" playground. In 1918, it established China film company with sole investment. In 1919, it established day and night bank. In 1920, it jointly established Shanghai day and night stock exchange and other cultural and financial enterprises. In addition, Huang has invested in more than 100 large and small industrial and commercial enterprises, including Samsung real estate company, Fuchang tobacco company, Jiuxing tobacco company, Dachang tobacco factory, hot spring bathroom, Yude pool, luochunge teahouse, huanglongtai tea shop, Jiufutang Jianfan village, Jiufu Nanhuo shop, maisikai candy shop, etc. Around 1927, Jiufu pharmaceutical factory and Sino French pharmacy pharmaceutical factory were built. Huangchujiu hospital was set up on Longmen road to give medicine to the poor.

After 1927, he was attacked by Huang Jinrong, Du Yuesheng and others. He was anxious and resentful, and then he became seriously ill. He died on January 19, 1931 at the age of 59.

Forerunner of Western Medicine

Huang Chujiu is a pioneer of Western medicine industry and entertainment industry in China. He started his business in many fields in his life. He was called "manager of 100 companies" at that time. He dares to be the first, so he has created many firsts: China's first national capital pharmaceutical enterprise -- Longhu company (China Pharmaceutical Company); China's first roof garden -- building outside; China's first comprehensive entertainment field -- new world; Far East's largest playground -- big world; China's first entertainment enterprise newspaper -- big world; China's first entertainment enterprise newspaper with the largest circulation -- big world A pharmaceutical "trust" -- Huang's pharmaceutical "group" with 21 pharmaceutical industrial and commercial enterprises

His novel and diverse advertising methods are an important and wonderful page in the history of Chinese advertising; his advanced brand awareness is a forward-looking concept in the history of Chinese enterprise management; his many lawsuits to safeguard the rights and interests of enterprises have left valuable cases in the history of Chinese justice

He has been a member of Shanghai Chamber of Commerce, an economic member of Shanghai Red Cross Society, and chairman of Shanghai New Drug Association.

Life of the characters

Dispensing stall

Huang Chujiu is a native of Yuyao, Zhejiang Province. His ancestors practiced medicine. When he came to Shanghai at the age of 16, he carried a medicine book uploaded by his ancestors in his bag.

In those days, before the spring and autumn building in Town God's Temple, Huang Chujiu put up a medicine stand and sold pills according to the drug spectrum in the book. Town God's Temple is the most bustling place in old Shanghai. Here, Huang Chujiu's medicine stall business is getting better and better. He loves to use his brain, and gradually he has come to realize the way of managing by surprise.

This brand of Medicine

Later, Huang Chujiu borrowed money to open the first Sino French pharmacy, which also sold Chinese and Western medicines. At the age of 32, he finally launched his first brand of Medicine - "ELO brain tonic". Huang Chujiu's brilliance lies in his understanding of the patient's psychology. He emphasizes that "ELO's brain tonifying" can grow wisdom and eliminate all kinds of diseases, which makes many people excited. Huang Chujiu's success lies in the western style packaging of traditional Chinese medicine. In the past, when you bought medicine from a traditional Chinese medicine shop and fried it by yourself or in the pharmacy, the "arrow brain" fried it for you and packed it in a bottle. You don't need to take it back and fry it again. This is very convenient for promoting sales. "Ai Luo Bu Nao" is selling surprisingly well. Huang Chujiu's Chinese and French pharmacies are very popular, and the sales are constantly rising. It's really a struggle for money every day.

Dragon Tiger human pill

At the beginning of the 20th century, Japan dumped a large number of goods in China, attacked Chinese national industry and commerce, and plundered Chinese people's money. In 1907, the Shanghai General Chamber of Commerce sent a telegram to the whole country calling for the Anti Japanese patriotic movement to boycott Japanese goods, which was echoed by business circles all over the country. However, only Japan's Rendan still dominates China's urban and rural areas, and the posters of Rendan with moustaches can be seen everywhere. Huang Chujiu was indignant at this little Rendan's rampant behavior in China. In 1909, Huang Chujiu got an ancient prescription of "ZHUGE Xingjun powder". At the same time, referring to his ancestral "Seventy two disease prescription", he repeatedly developed a new prescription and made it into a small pill, named "Rendan". After the listing of dragon tiger human pill, Huang Chujiu vigorously publicized that wherever there were advertisements for Rendan, there were eye-catching advertisements for Dragon Tiger human pill to compete with.

Japan's East Asia company saw that dragon tiger human Dan posed a threat to their Rendan, so it accused Rendan of "counterfeiting" and "infringement" and asked the Chinese government to order it to stop production. Huang Chujiu hired a famous barrister in Shanghai to fight a lawsuit with Japanese businessmen. Until the appeal to the Beijing Supreme Court, in 1927, the court made a final judgment, ruling that "Rendan" and "Rendan" are irrelevant and can be sold on the market at the same time. Although Huang Chujiu lost more than 100000 yuan in the ten-year lawsuit, the reputation of "Rendan" gradually expanded and its market increased greatly. Historian evaluation: the success of this lawsuit "gives the Chinese a breath!"

Bailing machine

In 1923, Huang Chujiu launched a new drug: bailing machine. For the 100 age machine, he did not follow the conventional principle of "small profit but quick turnover", but took advantage of the customers' shopping psychology of "cheap but no good goods" and set the price on the high side. Fierce advertising is even more amazing.

It seems that everything is in Huang Chujiu's expectation, and advertising has brought him great economic benefits. Special advertising gifts of the 100 age machine have entered thousands of households; huge advertising lights flicker all night in Shanghai. In the industrial and commercial circles of that year, Huang Chujiu was a big player and winner in advertising. He does all kinds of advertising and spends a lot of money. The annual advertising cost of Sino French pharmacy is as high as 28% of the total cost. Soon, Huang Chujiu owned more than 100 of his own medicines, becoming a leader in Shanghai's national pharmaceutical industry and a famous "slippery leader" in Shanghai.

New pharmaceutical King

During this period, Huang Chujiu's pharmaceutical industry became a trust, with 21 pharmaceutical enterprises under it. With this huge Pharmaceutical Group, Huang Chujiu was firmly seated as the king of Shanghai new pharmaceutical industry. In 1927, Shanghai new pharmaceutical trade union was established, and Huang Chujiu was elected as the first chairman.

Grand World playground

But he is not satisfied with his success in the new pharmaceutical industry. He has to constantly set foot in new fields. On July 14, 1917, Shanghai grand World playground opened. This was the day Huang Chujiu personally selected. This day is the 30th anniversary of his coming to Shanghai with his mother. Today, 30 years ago, he was a poor boy. 30 years later, he will be a rich man. On that day, in front of the "big world" gate, there was a lot of music, neon lights and firecrackers. Tourists and wealth came to him like a tide.

On January 19, 1931, Huang Chujiu died of heart disease. In May of this year, the world fell into the hands of Huang Jinrong.

Character review

It seems that Huang Chujiu's rise is not like the gradual development process of ordinary entrepreneurs from small to large. Instead, with a few kinds of "wild fox Zen" so-called tonics, he immediately made a big profit and opened the Chinese and French pharmacy and the Chinese and Western pharmacy.

Huang Chujiu was originally an ophthalmologist. He figured out that the Chinese people attach importance to the brain. He thought that the brain dominates the whole body and came up with a magic way to nourish the brain. Ask someone to design a prescription, which contains the juice of phosphorus and sweet taste. He is also known as the inventor of aiyang. So ELO brain is on the market. "Arrow" is a foreign language yellow, which means Huang Chujiu's patent. He Kuxin "a cent of capital, with nine advertising.". In Shen Bao Xin Xin Xin Bao

Chinese PinYin : Huang Chu Jiu