Chen Hongdao

Chen Hongdao

Chen Hongdao, born in Dongguan, Guangdong Province, is now the chairman of jiaduobao group and Hong Kong Hongdao (Group) Co., Ltd. The sales volume of Wang Laoji herbal tea in red pop can exceeded 10 billion yuan, becoming the first brand in China's canned beverage market with sales volume exceeding that of Coca Cola and Pepsi Cola, leading Wang Laoji to become "the first can in China". In 2016, Hurun ranked 132nd on the list with a fortune of 18 billion.

Jiaduobao group and Beijing holding group signed a strategic cooperation framework agreement in Hong Kong. Chen Hongdao, the chairman of JDB group, who has fled to Hong Kong for more than ten years after abandoning the insurance policy, appeared for the first time in public, which was a platform for the cooperation ceremony and aroused heated discussion. In response, Liu Tao of the Publicity Office of the Guangzhou procuratorate said that the Guangzhou procuratorate never stopped pursuing Chen Hongdao. "For his public appearance in Hong Kong, we will continue to pursue him.".

And jiaduobao refused to make a statement on this matter.

Main experience

In 2008, it donated 100 million yuan to the Wenchuan earthquake area and 110 million yuan to the Yushu earthquake in Qinghai Province in 2010. In Hong Kong, Chen Hongdao has the title of "Buddhist businessman". In 2010, he led jiaduobao to join hands with the Asian Games. As an outstanding representative of Chinese national brands, jiaduobao will rely on international large-scale sports events to accelerate the internationalization process and become a world-class beverage brand. On April 27, 2013, it announced again that it would donate 100 million yuan to Ya'an region. To become a model of national enterprises in China.

On May 9, 2012, China International Economic and Trade Arbitration Commission (CIETAC) made an award, finding that the two "supplementary agreements" were invalid, and requiring JDB group to stop using the "Wang Laoji" trademark. 2012 Fortune 100 list announced its wealth

8 billion

.

Chen Hongdao was born in Chang'an Town, Dongguan City, Guangdong Province. In his early years, he engaged in wholesale business in Hongyuan wholesale market. Later, he went to Hong Kong to seek development. In 1995, he obtained the exclusive right to operate Wanglaoji herbal tea in the mainland from Guangzhou Pharmaceutical Group in the name of jiaduobao company. In 2003, through cooperation with professional marketing planning agencies, he positioned Wanglaoji as a functional beverage for "preventing inflamed" To become the first brand in China's canned beverage market with sales exceeding Coca Cola and Pepsi Cola. In 2011, it created the myth of 20 billion red cans and won the honor of "leader of food industry" in 2012. He is now the chairman of Guangdong jiaduobao Group Co., Ltd. and the chairman of Hong Kong Hongdao (Group) Co., Ltd.

Get honor

1. In 2007, he won the title of "100 innovative figures influencing China";

2. In December 2009, he won the "Lifetime Achievement Award for brand creation" of Pan Pearl River Delta brand grand ceremony;

3. In 2012, Chen Hongdao ranked 151 in the 2012 Hurun 100 rich list with a fortune of 8 billion yuan;

4. In 2016, Hurun ranked 132nd on the list with a fortune of 18 billion.

5. On October 10, 2019, Chen Hongdao ranked 1166 in the list of Hurun 100 rich in 2019 with 3.5 billion yuan.

6. On May 12, 2020, Chen Hongdao ranked 445th in the "2020 New Fortune 500 rich list" with a wealth of 7 billion yuan.

Related events

Bribery incident

According to the contract signed by Guangzhou Pharmaceutical and Hongdao in 2000, Hongdao group's lease of "Wang Laoji" trademark will expire in 2010. From 2000 to 2010, the annual trademark use fee paid by jiaduobao to Guangyao increased from 4.5 million yuan to 5.06 million yuan.

Between 2002 and 2003, the two sides signed two additional agreements to extend the trademark lease period to 2013 and 2020 respectively. However, the annual trademark use fee given by jiaduobao to Guangyao is only 5.37 million yuan even by 2020.

Later, Guangzhou Pharmaceutical pointed out that the background of the signing of the two supplementary agreements was that Li Yimin, then general manager of Guangzhou Pharmaceutical Group, accepted a bribe of HK $3 million from Chen Hongdao, thus "seriously renting" Wang Laoji's trademark. Therefore, the latter two agreements were invalid.

In 2004, Li Yimin bribed. In October 2005, the Border Defense Department of Guangdong Public Security arrested Chen Hongdao. On the 19th of that month, Chen Hongdao was on bail, but he abandoned the bail and fled. So far, he has not been brought to justice.

Legend of Buddhist merchants

Chen Hongdao was born in Chang'an Town, Dongguan, Guangdong Province. He is now 45-6 years old and went to Hong Kong in his early years. Although he is now a rich man, his daily means of transportation are only two Toyota alpha business cars which are insignificant in Hong Kong. "He has a very good face, speaks slowly, and is a devout Buddhist who has a deep study of Buddhism.". Chen Hongdao, who is not good at appearing in public, sometimes attends some occasions to preach Buddhism and good deeds. In Hong Kong, Chen Hongdao is known as "Buddhist businessman".

"Helping the world is cherishing" is the ancestral precept established by Wang Laoji, the ancestor of herbal tea more than 180 years ago The relevant person of jiaduobao group said, "the donation of 100 million yuan is based on the great compassion of Buddhists, the social responsibility of a corporate citizen, and the heartfelt hope to help the victims."

Chen Hongdao is a Buddhist and well-known philanthropist in Hong Kong. It is said that in the management of jiaduobao group, Chen Hongdao is very harmonious and never takes the initiative to dismiss the managers. Even if the managers are incompetent, they will be transferred to unimportant departments at most, so they don't have to worry about being fired. He even asked the management team to eat bread and drink milk every morning and climb mountains every weekend.

Be devoted to charity

After the 2008 Wenchuan earthquake, jiaduobao group led by Chen Hongdao donated 100 million yuan to the earthquake stricken areas. After Yushu earthquake with a magnitude of 7.1 on April 14, 2010, jiaduobao Group donated 110 million yuan at the CCTV fundraising party on April 20.

Wang Laoji

Wang Laoji donated as much as 100 million yuan to the earthquake stricken areas. For a time, Wang Laoji became the hottest term in the major forums on the Internet. However, Chen Hongdao, Wang Laoji's boss, kept a very low profile. Even in such a major social activity as the donation of 100 million yuan, Chen Hongdao did not show up. Chen Hongdao, who doesn't like to appear in public, sometimes attends some occasions to promote Buddhism and good deeds. In Hong Kong, Chen Hongdao is even known as "Buddhist businessman".

Low key Buddhist businessman

In the early morning of May 17, 2008, Chen Hongdao, chairman of jiaduobao group, invited several senior executives of his company to have morning tea together in Hong Kong. In such a relaxed atmosphere, boss Chen made a surprising decision: his company Wang Laoji herbal tea donated 100 million yuan to Sichuan earthquake stricken area!

On the evening of May 18, at the "dedication of love - 2008 earthquake relief fund-raising party" held by CCTV, Mr. Yang, vice president of Wang Laoji's brand, solemnly donated 100 million yuan on behalf of the enterprise for earthquake relief work in Sichuan, which won applause. Mr. Yang said, "at this moment, every employee of jiaduobao group and Wang Laoji, like me, sincerely prays for the people in the disaster area and hopes that they can leave the hardship and happiness as soon as possible.".

For a time, Wang Laoji became the hottest term in the major forums on the Internet. However, Chen Hongdao, the boss of the company, which sells Wang Laoji canned herbal tea drinks, is extremely low-key, with almost no public information. So that netizens in this donation action put him and Wang Yongqing, Li Ka Shing, Run Run Shaw and other business giants together and thought it was very inconceivable.

The night after the donation, a well-known online forum in China appeared with the title "let Wang Laoji disappear from the shelf of China! Kill it My post. This eye-catching title caused the public's anger that was moved by jiaduobao's righteous act. However, when you open the post and look at it again, the "ban" that the post refers to is actually to express "buy up the supermarket's Wang Laoji! Last can, buy one I mean. On the contrary, the strong contrast has stimulated countless public comments, "don't drink water this summer, if you want to drink, drink Wang Laoji", "jiaduobao donated 100 million, we want to buy up its products and make it earn one billion", and similar comments have appeared on a large number of website forums. A few days later, there was even a rumor that Wang Laoji was out of stock in some places. The astonishing number of discussions, reprints and hits on the Internet have caused a lot of attention and follow-up reports from traditional media.

Many people believe that the post of "blocking Wang Laoji" and its huge impact are just the unintentional actions of a netizen infected by the donation of JDB. People in disaster period are looking forward to the birth of "hero". Jiaduobao's performance in disaster relief naturally won its wide social respect.

If it were not for the 100 million yuan donation on CCTV, perhaps most consumers would not know about the company. The red canned Wanglaoji herbal tea, which is ubiquitous in the market, is created by the enterprise behind the scenes. Data show that in 2007, the group's total sales of Wang Laoji herbal tea exceeded 5 billion yuan. In the first quarter of 2007, according to the data released by the National Bureau of statistics and China industrial enterprise information publishing center, Wang Laoji has become "the first in the sales volume of canned beverage market in China in 2007".

The huge influence of canned Wang Laoji has even linked him with Google, which has made mythical achievements in the field of science and technology. "All the drinks in our lounge are Wang Laoji," Google used to show its localization efforts in China in this way, but most of the employees of this company didn't notice the JDB group behind Wang Laoji.

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