Yi Ming

Yi Ming

Mr. Yiming is a master of Chinese design. He is famous for his anti perfect and minimalist design. He is a genius designer. He founded "Yiming modeling", which has a rich industrial chain and many brands.

Character experience

Yi Ming chose the makeup Department of the production department of Hubei TV station with her own interests, but her parents strongly opposed her. However, Yi Ming insisted on her choice. Yi Ming said, "I understand my parents' ideas very well. At that time, I made up my mind to prove everything with my efforts and success.". Later, he went south to Guangzhou to study arts. In only two months, he mastered the relevant professional technology and returned to Wuhan to open his own studio. in order to further improve her professional skills, Yi Ming came to Beijing to study make-up at the Central Academy of drama, learning from Professor Huo Qidi, an authority in the Chinese make-up industry. The school broadened its vision of future education, and made the direction of its professional development clear. After graduating from the makeup major of Central Academy of drama, Professor Guo Shuyi introduced him to Beijing Film Academy as a teacher. Because of his active thinking and free from restrictions, he taught one of the most popular courses in the Film Academy at that time. In 1999, Yiming founded Yiming modeling company. In 2000, Yi Ming taught in Beijing Film Academy. In the same year, he opened Beijing Yiming plastic arts school. In 2002, Yi Ming was employed by the Beijing Forbidden City film company and became the chief designer of the Forbidden City film company. In 2008, the Organizing Committee of the 29th Beijing Olympic Games hired Yi Ming as the "chief image designer". The "Olympic makeup" designed by Yiming, as a new model combining Chinese fashion and sports, has become a beautiful scenery of Beijing Olympic Games. After the end of the Olympic Games, Yi Ming won the commendation of BOCOG and became the first designer of the International Olympic movement in China. In 2009, Yiming was named "Asia's most fashionable stylist" by the Asian Fashion Federation, becoming the first Chinese stylist to receive this award. Since 2003, Yi Ming has actively preached the concept of "image culture" all over the country and conducted image training for China's major ministries, departments and universities, such as the Ministry of foreign affairs, Ministry of Commerce, Ministry of education, Central Committee of the Communist Youth League, all China Youth Federation, all China women's Federation, Beijing municipal government, Beijing Organizing Committee for the Olympic Games, honor guard of the three armed forces, Peking University, Tsinghua University and Renmin University . Yi Ming has been the chief designer and judge of Miss World beauty contest, Miss Universe beauty contest, Miss International Tourism beauty contest, Asian super model contest and other domestic and foreign talent show competitions, as well as the chief designer of China International Fashion Week, Beijing International Film Festival, Busan international fashion week, Canadian Film Festival and other activities. At the same time, it is also a long-term partner of Dior, cucci, Armani and other world brands. Since 2001, he has been a fashion commentator and judge of CCTV and BTV. CCTV, Beijing TV, Hunan Satellite TV, Zhejiang satellite TV, China Education TV, sina.com, sohu.com, tencent.com and phoenix.com often interview him about his views on fashion. In addition, Yiming also loves music and golf, and has been invited to participate in various golf celebrity Invitational competitions for many times.

Design style

Yiming's design style is anti perfect and minimalist. He thinks the worst design in the world is perfect design. Yi Ming's aesthetic point of view is very clear: everyone has his own unique beauty. People must not be perfect, but have advantages and disadvantages and advantages and disadvantages. The correct design is based on the characteristics of the individual, highlighting its advantages and disadvantages, enhancing and highlighting, rather than using a perfect model on everyone.

Celebrity collaboration

Yi Ming not only cooperates with domestic stars such as Gong Li, Zhang Ziyi, Liu Dehua, Zhao Wei, Nicholas Tse and Jet Li, but also cooperates with international stars such as Angelina Jolie, Charlize Theron, Schwarzenegger, Leonardo DiCaprio and Christopher waltz. when Yi Ming was doing modeling for Angelina Jolie in Hong Kong, she focused on her eyes and completely covered the freckles on her face. The biggest change was that she thinned her thick lips and completely lost the "style" of "the most attractive lips". Yi Ming explained that there are insurmountable cultural differences between the East and the West. The western aesthetic audience is unrestrained and external, while the East is delicate and astringent. "Thinning the thick lips is more in line with the Eastern aesthetic, and the performance of makeup, hairstyle and clothing will not affect Julie's sexual image." Yi Ming is also known as "the most potential star behind the scenes" by American TV weekly. Yi Ming also made models for famous political figures at home and abroad, such as UN Secretary General Ban Ki Moon, IOC President Roger, former US President Bush and former US Secretary of State Hillary Clinton.

Business cooperation

With its unique charm, Yiming modeling company has established a good long-term cooperative relationship with leading well-known enterprises in the film and television, fashion and cultural industries. In 2001, it signed a cooperation agreement with Sohu Video. Since 2001, it has been the fashion critic of CCTV and Beijing TV In 2003, Renhe judges signed a cooperation agreement with sina.com, becoming its only designated modeling agency. In 2004, Renhe judges signed a cooperation agreement with the Organizing Committee of China International Fashion Week, becoming the only official designated modeling agency. In 2004, Renhe judges signed a cooperation agreement with ray media. In 2005, Renhe judges signed a cooperation agreement with China Education Television. In 2007, Renhe judges signed a strategic cooperation agreement with Beijing Film Academy. In 2009, Renhe judges signed a cooperation agreement with China Film Television The Group signed a strategic cooperation agreement, signed a strategic cooperation agreement with Beijing International Film Festival in 2011, and had in-depth equity cooperation with Huayi Brothers in 2014

Publishing works

In 2011, Yi Ming wrote the book "image building of contemporary civil servants: civil servant etiquette manual", which was published by the Central Literature Publishing House.

Media evaluation

Sanlian Life Weekly: Yiming: the creator of China's Miss etiquette style China Youth Daily: Yiming: education needs to go down and slow down Chutian Metropolis Daily: Yiming, the person who puts a halo on the stars. Tencent women: the 16th China Model Star Competition interview: Yi Ming Sina video: exclusive dialogue: international famous stylist Yi Ming Sina video: exclusive dialogue: Yi Ming, optimistic about young Chinese designers.

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