Zhang Ruimin

Zhang Ruimin

Zhang Ruimin, the first mock exam of Haier, was born in Laizhou, Yantai, Shandong province in January 5, 1949. She is a founder of the mono one mode. She founded the first brand of the world's white power, and has received the attention and praise from the management circles at home and abroad for its continuous innovation in the management mode. Gary hammer, the world's first-class strategic master, evaluated Zhang Ruimin as the representative of CEO in the Internet era. Zhang Ruimin was elected alternate member of the 16th, 17th and 18th CPC Central Committee.

Currently, he is party secretary, chairman of the board of directors and CEO of Haier Group.

In November 2015, Zhang Ruimin was invited to London to participate in the award ceremony of the world's most influential "top 50 management thinkers". Zhang Ruimin was awarded the "best idea and Practice Award" of the thinkers50 outstanding achievement award, and is the only and first Chinese entrepreneur to win this award. At the same time, Zhang Ruimin was also selected into the "2015 thinkers50 list", and is the only Chinese entrepreneur to win two awards at the same time. On November 24, 2016, at the 2016 Guoshi forum, Zhang Ruimin delivered a keynote speech entitled "exploration and practice of Haier's transformation in the Internet Era", focusing on the practice and experience of Haier's transformation from a large enterprise to an Internet enterprise in the Internet era. On December 18, 2018, the CPC Central Committee and the State Council awarded Comrade Zhang Ruimin the title of reform pioneer, the reform pioneer medal, and the outstanding entrepreneur focusing on enterprise management innovation. On September 25, 2019, he was awarded the honorary title of "the most beautiful fighter". On October 19, 2019, at the 2019 Forbes China Leadership Forum, Zhang Ruimin won the "2019 Forbes China lifelong achievement award" and became the cover character of the latest Chinese version of Forbes. On October 19, 2019, he was selected into the list of multinational business leaders of Forbes of the year 2019. On September 27, 2020, he was awarded the "special contribution award of management science" by China Management Science Conference.

Character experience

In December 1984, he became the director of Qingdao refrigerator factory, the predecessor of Haier, and formulated Haier's first development strategy - famous brand strategy.

In 1985, a decisive decision was made to smash 76 defective refrigerators.

In December 1988, he led Haier to win the first quality gold medal in the history of Chinese refrigerators.

In 1990, he led Haier to win "Golden Horse Award" and "National Quality Management Award" for enterprise management.

In December 1991, Haier Group was established as the president of Haier Group, and its second development strategy, diversification strategy, was formulated.

In 1992, he participated in the 14th National Congress of the Communist Party of China for the first time as a party representative, and began to build the first industrial park of China's home appliance industry, Qingdao Haier Industrial Park.

In 1995, he led Haier to merge the former Hongxing electric appliance in the way of "eating shock fish" and obtained a master's degree in Business Administration from University of science and technology of China.

In 1997, he attended the 15th National Congress of the Communist Party of China and won the outstanding Chinese achievement award of Hong Kong "Asia Weekly".

In 1998, he was invited to give lectures at Harvard University in the United States and became the first Chinese entrepreneur to attend the Harvard Forum; the case of "Haier culture activating shock fish" was selected into the case base of Harvard Business School; the third development strategy of Haier, internationalization strategy, was formulated.

In 1999, he served as the chairman of the board of directors of Haier Group and went abroad to establish a production base in South Carolina.

In May 2000, he became CEO of Haier Group, attended the 30th Davos Economic Forum, and was invited to give a speech at IMD in Lausanne, Switzerland.

In 2001, he gave lectures at Columbia University and Wharton Business School.

In 2002, he participated in the 16th National Congress of the Communist Party of China and was elected to the presidium of the 16th CPC Central Committee, and was elected as an alternate member of the 16th CPC Central Committee.

In 2003, he was the only Chinese entrepreneur invited to attend the "2003 comprehensive conference on production innovation" held in Yokohama, Japan.

In 2005, he participated in the Fifth Plenary Session of the 16th CPC Central Committee.

In 2007, he participated in the 17th CPC National Congress and was elected as an alternate member of the 17th CPC Central Committee.

In 2008, Haier took the lead in implementing the strategy of "supply as you need" under zero inventory and smashed the warehouse, so that Haier was not greatly affected by the financial crisis at that time.

In 2009, he was invited to participate in the 18th Industry University Forum for Chinese and foreign management officials to discuss the essence of sustainable management with Kazuo Inamori, founder of Kyocera.

In 2010, he communicated with the world's top management masters Michael Porter and Gary hammer on the win-win mode of rendanheyi and the innovation of independent business entity in the United States.

In 2011, as a witness and witness of reform and opening up, he was interviewed and filmed by the central government's large documentary TV film "banner".

In 2011, Haier operated the acquisition project of Sanyo white power.

In 2012, he participated in the 18th CPC National Congress for the fifth time as a party representative, and was elected as an alternate member of the 18th CPC Central Committee; he formulated Haier's Fifth Development Strategy - networking strategy.

In 2013, he was invited to attend the 73rd annual meeting of the American Institute of management (AOM) and give a keynote speech. He was the only entrepreneur among the speakers at this annual meeting.

In 2014, as a keynote speaker, he was on the world famous Wharton Business School Global Forum for the third time; strategy + business, an authoritative American business media, published a special report on Zhang Ruimin, CEO of Haier, a Chinese philosopher

In 2015, he delivered a keynote speech on the 10th anniversary of the exploration of rendanheyi win-win model and the second Haier Business Model Innovation Global Forum, and systematically elaborated rendanheyi 2.0, the model of creating a win-win ecosystem.

In 2015, as the only Chinese entrepreneur invited, he delivered a speech at the 7th Drucker Global Forum, was selected into the "2015 thinkers50 list" and won the "idea to practice" award of the thinkers50 outstanding achievement award.

In 2016, he won the title of "Qingdao 2015 economic figure of the year".

In 2016, he was selected as "China's 50 most influential business leaders" published by fortune (Chinese version).

In 2016, Zhang Ruimin was awarded the "legendary leader award" at the 86th Yale CEO Summit, becoming the only Chinese enterprise leader to win the award this year.

In March 2017, he was selected as "the world's 50 Greatest Leaders" in 2017 published by Fortune magazine.

In June 2017, he was elected as the representative of Shandong Province to attend the 19th CPC National Congress.

On December 18, 2018, the CPC Central Committee and the State Council awarded Comrade Zhang Ruimin the title of reform pioneer, the reform pioneer medal, and the outstanding entrepreneur focusing on enterprise management innovation.

On August 28, 2019, the Haier Industrial Park and washing machine factory of the Russian Republic of Tatarstan opened. At the invitation of the leaders of the Russian Republic of Tatarstan, Zhang Ruimin attended the launching ceremony and delivered a speech. On August 29, he was invited to deliver a keynote speech at Kazan University.

Personal life

Zhang Ruimin, one of the top 50 management thinkers in the world, is an entrepreneur with high reputation in the world. He is the founder of Haier Group. Now he is the Secretary of the Party committee, chairman of the board of directors and CEO of Haier Group. Alternate member of the 16th, 17th and 18th CPC Central Committee.

In 1984, Zhang Ruimin was appointed to take over the post of director of Qingdao refrigerator factory, which was on the verge of bankruptcy. After 32 years of entrepreneurship and innovation, Zhang Ruimin has always piloted Haier with innovative entrepreneurship and advanced strategic decision-making to keep up with the trend of the times. In 2015, Haier's global turnover was 188.7 billion yuan, the compound growth rate of revenue in the past decade was 6%, and the profit was 18 billion yuan, with a year-on-year growth rate of 20%. Since 2007, Haier's compound growth rate of profit was more than 30% for nine consecutive years, which was 5.5 times of the compound growth rate of revenue. According to the data of 2015 global retail sales of large household appliances brands released by Euromonitor, the world's authoritative market research organization, Haier's retail sales of large household appliances brands ranked first in the world for the seventh time. Meanwhile, refrigerators, washing machines, wine cabinets and freezers also ranked second by a large margin, and continued to rank first in the world.

In the process of Haier's continuous innovation and growth, Zhang Ruimin's corporate culture with innovation as the core value has played an important role. In the management practice, Zhang Ruimin combines the essence of Chinese traditional culture with western modern management thought, "eclectic, innovative development, self-made", from the OEC management mode of "daily affairs end day by day, clear day by day", to the "market chain" management mode of everyone facing the market, Zhang Ruimin's continuous innovation in the management field has won the attention and high praise of the global management circles. The case of "Haier culture activating shock fish" has been written into the case database of Harvard Business School in the United States, and Zhang Ruimin has become the first Chinese entrepreneur to enter the Harvard forum.

Zhang Ruimin believes that there are no successful enterprises, only enterprises of the times. The so-called success is just stepping on the beat of the times. In the Internet era, Zhang Ruimin's management thinking once again breaks through the shackles of traditional management, and puts forward and practices the business model of the Internet era, Rendan, in Haier

Chinese PinYin : Zhang Rui Min