Why do you have to come to Sichuan for winter tourism?

Why do you have to come to Sichuan for winter tourism?

Since December, many parts of the country have launched a "snow and ice feast", introducing a series of new snow and ice projects and new gameplay. According to data from online travel platforms, the search volume for "skiing" on the platform has increased by 50% month on month in the past week; Entering December, the search popularity for ice and snow related products continues to rise.

As winter tourism continues to heat up, a fancy customer acquisition battle has begun: in Harbin, Heilongjiang Province, multiple winter tourism parks such as the Ice and Snow World and the Sun Island Snow Expo have started construction; Several ski resorts in Jilin have upgraded their infrastructure, attracting numerous tourists to experience them; Xinjiang has released the 2024 Ice and Snow Tourism Package, which includes ski resorts, scenic spots, hotels, shopping discounts, and incentive policies.

In this winter tourism feast, Sichuan is an unmissable stop. Sichuan is one of the regions with the richest low latitude ice and snow tourism resources in the world and the most suitable for ice and snow sports tourism in southern China, enjoying the reputation of "Warm Southern Ice and Snow World". Here, not only can you enjoy the ice and snow, soak in hot springs, but you can also experience the comfort of wearing a shirt during the winter in the Panxi region, and feel the surging vitality of Sichuan winter tourism in the "ice and fire".

What to do during winter vacation in Sichuan? Choose from ice and snow, hot springs, and sunshine

As the temperature turns colder, ice and snow tourism has become the first choice for many people to travel. In Sichuan, Jiuzhaigou Valley Scenic and Historic Interest Area, Wawu Mountain, Xiling Snow Mountain, Dagu Glacier and other places have already welcomed the early snow of this winter. According to data released by online travel platforms, in the last week of November, the search volume for tourism in Wawu Mountain increased nearly five times compared to the previous week. Many tourists head straight to Wawu Mountain just to take a beautiful snow photo that has flooded their social media.

From Jiuzhai and Huanglong to Dabami Warehouse, from Dagu Glacier to the ancient city of Songpan, we not only have the largest, highest grade, and well-equipped Xiling Snow Mountain Ski Resort in the south, but also an Olympic level simulated ski resort in Chengdu. This year, Wanggangping in Ya'an has added a 30000 square meter snow play area, creating a brand new ice and snow parent-child tour. Welcome everyone to check in, "said Pan Silu, the winter tourism promotion officer of Sichuan.

In recent years, Sichuan has turned resources into industries, focusing on creating a number of winter tourism characteristic products such as "ice and snow tourism+culture", "ice and snow+folk customs", "ice and snow+sunshine health", and "ice and snow+hot spring vacation". Especially with the completion and opening of 16 key ski resorts in the province, Sichuan has become an important area for ice and snow sports in the south, driving more and more people to love ice and snow tourism.

After skiing, tourists can also experience the leisurely and comfortable feeling of "stealing half a day's leisure" in the misty hot springs. At present, there are 16 characteristic hot spring experience points in Sichuan, including Huashuiwan Hot Spring in Dayi County, Chengdu, Baoshan Hot Spring in Pengzhou City, Chengdu, and Emeishan Hot Spring in Leshan City. Taking Luoji · Ninety Nine Li Hot Springs in Liangshan Prefecture as an example, it is the world's largest waterfall group, famous for "one scenery per mile, nine wonders per mile", and is known as the "place where the sun bathes".

In the Anning River Plain of Panxi region, the special climate allows the annual average temperature to reach around 20 ℃, and the sunshine resources are abundant. It is a resort where you can wear a shirt to spend the winter. The biggest advantage of Panzhihua's health and wellness program is its abundant sunshine, with an annual sunshine of over 2700 hours, especially in winter. It is still sunny and warm like spring, making it a city without 'winter'. According to the relevant person in charge of Panzhihua City, nearly 300000 people come to Panzhihua for health and wellness every year.

Tao Lei, Deputy General Manager of Chengdu Youth Hostel, said that Chengdu Youth Hostel will take "Winter Warm Amusement Enjoying Sichuan" as the theme, connect multiple scenic spots in the province, and focus on three major sections: "Appreciating Snow and Ice in Sichuan Mountain, Soaking in Anyi Hot Springs, and Enjoying Warm Sun in Panxi". It will carefully create more than 20 route products such as "2 days of Snow and Ice Hot Springs in Xiling Snow Mountain", "3 days of Snow Appreciation in Xiaochuan West", "2 days of Hot Spring Wawu Mountain", "5 days of Colorful Panxi Tour", and "7 days of Sunshine Health Care in Miyi", leading tourists to fully experience the snow, hot springs, and sunshine resources of Sichuan in this winter.

Winter tourism in Sichuan involves watching performances, strolling through lantern festivals, and observing intangible cultural heritage

This winter, Sichuan will focus on themes such as celebrating the Chinese New Year and promoting consumption, organizing a series of 17 diverse and rich cultural and tourism themed activities, striving to provide joyful, festive, and lively winter and spring tourism experiences for the general public and tourists.

The winter music performance show is about to be held in clusters. Sichuan will strongly support high-quality concerts, concerts and other music performances to come to Sichuan for performances, further enriching the winter cultural and tourism market and activating consumption. As of March next year, Sichuan plans to hold 2394 commercial performances of various types, including 31 large-scale commercial performances with over 5000 people, including performances by well-known domestic and foreign artists such as Alan Tam, Leon Lai, Zhang Liangying, Charlie Puts, and Jessie J.

At the same time, Sichuan Grand Theater and other major theaters will carry out performances of dance poetry drama "The Journey of a Legendary Landscape Painting", immersive interactive theater "Dazhen Exploring Zhao Chasing Goose", dance poetry drama "Shu Dao", children's drama "Letter from a Strange Moon" and other introduced boutique and key plays; The Provincial Sichuan Theater and Jinjiang Theater regularly perform "Lotus National Essence" - Sichuan Opera variety shows, "Everyday Performances", Sichuan Opera show "Legendary Face Changing" and other cultural and tourism integrated performance projects.

This winter, the national main venue event of "Celebrating the New Year with Intangible Cultural Heritage - Lighting up Chinese Lights" and the 31st Zigong International Dinosaur Lantern Festival will also make a wonderful appearance. This year, 100 exhibits will be collected to create the exhibition area of the "Lantern Festival Museum", inviting 12 national level representative projects of lantern festival intangible cultural heritage and 16 national level representative projects of lantern color intangible cultural heritage to participate, showcasing the protection and inheritance achievements of China's lantern festival and lantern color related intangible cultural heritage. At the same time, there will also be intangible cultural heritage exhibition activities, including Sichuan Opera Face Changing and Fire Spitting, Dragon and Lion Dance, China-Chic COS Tour, UAV Performance, etc.

In addition, Sichuan will hold a concentrated exhibition event called "Thousand Dragons and Thousands of Lions Celebrating the New Year", with the theme of "Thousand Dragons and Thousands of Lions Celebrating the New Year and Celebrating the New Year with Joy". About 50 characteristic dragon and lion teams from 21 cities (prefectures) in the province will be organized to perform together; Carry out more than 180 intangible cultural heritage folk customs and inheritance experience activities, such as the 2025 Wuhou Temple Chengdu Grand Temple Fair and the 2025 "People's Tour Thatched Cottage" series of cultural activities, to deliver a rich cultural feast to the masses.

Winter trip to Sichuan offers an additional 150 million yuan in consumer gift package with discounts

On December 7, at the 2024 Sichuan Winter Tourism Launching Ceremony held in Jiuzhaigou Valley Scenic and Historic Interest Area, Sichuan launched a 150 million yuan cultural tourism gift package, including 95 million yuan cultural tourism coupons, 0 yuan purchase and travel discounts in conjunction with Meituan, Ctrip and Gaode, 30 million yuan of "Aiyi Panda · Cultural Tourism One Card" equity funds, as well as tickets for scenic spots.

In terms of inbound tourism, Sichuan travel agencies that organize 5000 and 10000 overnight visitors to Sichuan between October 1 and March 31, 2025 will be given a one-time reward of 100000 yuan and 200000 yuan respectively; A one-time reward of 200000 yuan will be given to travel agencies outside Sichuan Province that organize 5000 overnight visitors to Sichuan.

In addition, the Sichuan Provincial Department of Culture and Tourism has recently integrated advantageous tourism resources such as giant pandas, ice and snow hot springs, and sunshine health care, and launched 10 high-quality inbound tourism routes, including "Sichuan World Heritage Classic Tour", "Sichuan Cute Giant Panda Ecological Tour", "Snow Mountain Colorful Forest Xiaoxi Ring Road Tour", "Sichuan Ice and Snow Romance Tour", "Sichuan Winter Warm Sunshine Tour", etc.

Encouraged by last year's policies related to attracting tourists to Sichuan, we have gained valuable experience in winter promotion, "said Liu Quanying, General Manager of Chengdu Chunqiu Travel Agency. This year, the travel agency will continue to make efforts to utilize Sichuan's high-quality ice and snow tourism resources, fully utilizing various elements such as snow capped mountains, ice and snow sports, hotel hot springs, etc., and developing rich travel products, including group tours, small package tours, parent-child tours, etc., to promote the popularity of winter tourism in Sichuan.

We will also comprehensively carry out cultural and tourism volunteer services, operate shuttle buses for tourism, provide free parking spaces, and provide high-quality and comfortable tourism services for tourists, "said the person in charge of the Sichuan Provincial Department of Culture and Tourism. At the same time, we will increase honest management and promote civilized tourism, maintain a good, standardized and orderly cultural and tourism market environment, and ensure that tourists have a safe, peaceful and comfortable Spring Festival.

Appreciating the snow and ice of Shu Mountain, enjoying the warm sunshine of climbing west. This winter, you must come to Sichuan to take a walk and experience the unique charm of 'comfortable Sichuan'.