Zhang ruoyi

essential information

Early experience

Zhang ruoyi, male, born in 1984 in a rural family in Yongde County, Lincang City, Yunnan Province, is fond of film and television art. He graduated from high school in 2003 and was admitted to the undergraduate performance class of Chengdu University of technology's radio, film and Television College despite the opposition of his parents and friends. In 2004, he was forced to drop out due to economic pressure. from 2004 to 2006, he opened a bookstore in a small town in Yunnan Province. In 2006, he was admitted to Chongqing University of Posts and telecommunications to study radio and television editing and directing. At the beginning of entering the University, he also began to create film and television works. The film and television works of the director attracted much attention because they reflected real life. "Gone with the wind", "watch" and "Love Contract" have won many awards such as director, screenwriter and photography in the national film and television competition of colleges and universities, silver award and Best Photography Award in the 5th China University DV culture and Art Festival, shortlisted Award for international college student unit of golden panda Sichuan International TV Festival, and shortlisted in many film festivals. in May 2010, the digital film "getting married at home", a graduation work of undergraduates, was highly praised by well-known directors and experts for its unique perspective and realistic style. It won the award of excellent works of film and television creation of the film and television professional committee of the 2010 higher education meeting. It was selected into the film exhibition of the 2010 China Film and television anthropology seminar, and was invited to participate in the exhibition at home and abroad Many film festivals. founded Chengdu White House Culture Communication Co., Ltd., specializing in film and television advertising, film, promotional film, MV and other professional film and television production.

Representative works

Go home and get married

Type: feature film director: Zhang ruoyi screenwriter: Zhang ruoyi Shi Yan length: 100 minutes synopsis of the story 2008 economic crisis, rural youth Ma laoliang plans to go back to his hometown to marry his beloved girl, but it can't be realized for various reasons. Occasionally, they have a relationship with Huang Li, a girl who is engaged in sex work outside, but their relationship is hindered by many obstacles. after Huang Li became pregnant, her parents accepted the fact and agreed to marry Ma laoliang and Huang Li, but Ma laoliang did not reach the legal age for marriage. the village director who accepted bribes and agreed to help Ma laoliang with his marriage certificate returned all the money before the wedding. Ma laoliang and Huang Li were in a desperate situation, so they had to leave their hometown again to wait for the birth of their child. won the award the film won the special award of the jury of the 5th Chongqing Yicai Liuguang film and television works competition, the excellent film award of the film and television professional committee of China Higher Education Association in 2010, and the shortlisted award of the 33rd Henri Langlois International Film Festival in France. It was selected as the film on display of China Film and television anthropology seminar in 2010, and was invited to participate in the three continents International Film Festival of Nantes, France, and the Hong Kong Independent Film Festival , China Independent Film Festival, Beijing Independent Film Festival, Hangzhou youth digital film competition, etc.

Movie "Lilo Addo"

Director: Zhang ruoyi screenwriter: Tang Hanlin producer: Xiao Qinglong synopsis of the plot mysterious Lilu mountain stronghold is located in the mountains, the fairyland like mountains are shrouded in smoke, and her face half covered with black hat looks elegant and shy. Xiumei, a beautiful Lilu girl, burns incense and makes a wish under the "native Buddha" of Xiangen, prays that the "native Buddha" will bless her to realize her wish. Like Xiumei, er Mei, a girl from Changfa and abandoned by her parents, has a good wish in her heart. Chang FA is tired of the vagrant work life and hopes to have a stable family to get married and have children. Er Mei hopes to study and read and find her parents who abandon her. Er Mei worships the beauty of having been to university and being good at singing and dancing. Chang FA is in love with Xiumei, but the relationship between the two people is always just to maintain a constant and disorderly relationship. In the face of reality, everyone is so confused, helpless beauty subtly put their hope on ER Mei. Xiumei breaks through many difficulties and hopes to get out of this mysterious mountain. She is always deeply in love with Xiumei and refuses to let go. Er Mei is still looking forward to her beautiful home. Three confused Li Li people stick to their ideals and beliefs, trying to break the dilemma of reality.

Documentary film "watch"

Type: feature film director: Zhang ruoyi screenwriter: Zhang ruoyi Shi Yan film length: 37 minutes

Plot outline

in the remote mountainous area of Yunnan Province, the parents of eight year old Zhu Dacheng worked in Zhejiang Province, leaving him and his grandfather to depend on each other. Grandfather is too old to be well disciplined. Dacheng wanders around all day, learning to smoke and gamble, never going to school well. Other kids have toys, but Dacheng doesn't. My father promised to mail Dacheng toys on the phone many times, but he broke his promise. later, when his grandfather was seriously ill, Dacheng took on the responsibility of taking care of his grandfather. The grandparents and grandchildren were looking forward to the return of Dacheng's parents day and night.

Won awards

the film won the best director and Best Photography Award in the 4th Chongqing Art Color streamer film and television works competition, and the feature film unit of Sichuan International TV Festival was shortlisted

Advertising film "holy elephant bathroom"

name:

Holy elephant bathroom - Passion

Duration:

30 seconds, 15 seconds, 5 seconds

Production method:

Live shooting + 3D synthesis

Advertising words

image bathroom life dreamer

Creative elaboration

as the first stage advertisement of the image sanitary ware, the advertisement is not the promotion of a single product, but the whole set of sanitary ware. The purpose of the advertisement is to let consumers know the existence of the holy elephant bathroom products. Through the advertisement, consumers can be informed that the holy elephant products have bathroom besides the floor. With the help of our efforts, we can improve the quality of the holy elephant sanitary ware with the brand awareness of the holy elephant, so as to open the door of the promotion of the holy elephant sanitary ware. the main purpose of advertising in the early stage is to advertise. This scheme takes the advertising language of "life dreamer" as the core, takes the bathroom delivery and the high-quality life brought by the holy elephant bathroom as the main line, takes the actor's witty and vivid performance, combined with the unexpected situation setting, firmly grasps the audience's vision, attracts the audience, and makes the advertisement leave a deep impression on the audience Impression. The film is highly dramatic, novel expression, tense rhythm, strong visual impact, full of endless fantasy. Its plot style of expression breaks out of the aesthetic route of most bathroom advertisements in the market, and is more eye-catching. The plot style of expression meets the aesthetic requirements of consumer groups. It is an advertisement that can not only display products but also make consumers remember deeply.

Advertising film "yikexing home"

name:

Yikexing home

Duration:

15 seconds

Production method:

live action

Advertising words:

Enjoy the quality of life, free space, a star home

Advertisement "happy mobile family"

name:

Mobile family

Duration:

15 seconds

Production method:

post production

Advertising words:

Family together, happiness upgrade

Chinese PinYin : Zhang Ruo Yi