Tang Wanli

Tang Wanli

He was educated in Bayi Middle School of Urumqi in 1980. In 1986, Tang Wanli, who was then a chemistry teacher in a middle school, guided Tang Wanxin, a senior in the University, into the photo printing business with several friends. After 1995, Tang Wanli officially entered Delong and was promoted as the leader by his younger brothers. In March 2001, Tang was employed as a counsellor of the Xinjiang Uygur Autonomous Region government to directly participate in the discussion of local economic decision-making. In 2001, with the speculation of Minsk aircraft carrier in Shenzhen, the hot case of JJ disco playground in Beijing and the incident of China Science and Technology Department, the Tang brothers came to the front of the media. In November 2002, Tang Wanli was elected chairman of the presidium of the China Federation of industry and commerce.

Personal achievement

In September 2002, Tang Wanli signed an agreement with the supply and marketing cooperatives of Kashgar region, which absorbed the cotton, hemp and cotton textile industry of 10 counties in Kashgar region as well as the emerging textile Co., Ltd. in an integrated way. In Tang Wanli's words, the textile industry was not the main industrial target of Delong, and its involvement was purely "accidental". Kranz, the founder of the German Green Party, is an investor in nettle products. The old man found that the Ili River Valley in Xinjiang is more suitable for nettle cultivation by looking up the map, so he got in touch with Xinjiang Delong through Delong Europe company. In his contact with Mr. Ke, Tang had an insight into the prospect of hemp textile industry. Textile industry is not only a traditional industry in China, but also a basic industry in Xinjiang, which has a good industry foundation. At the same time, China's comparative advantages in raw materials and labor force make China's textile industry become a comparative advantage industry in the international market after WTO. Moreover, flax industry accounts for less than 1% of the whole textile industry, and the difficulty and risk of integration is relatively low. Once the integration is successful, it can smoothly enter cotton, wool and other related industries. Therefore, Delong quickly adjusted its investment strategy and incorporated Xinjiang cotton industry and textile industry into its investment plan.

The road to success

There are inevitable factors behind the accident.

Capital expansion and share financing

The Tang brothers also speculated. However, when investing in China's stock market, the Chinese investors who have dug up the first bucket of gold can rarely find a formal strategic investment company like the Tang brothers. However, according to Tang Wanli, the eldest of the Delong family, who is also on the road of strategic investment, American Warren Buffett is still on the other side of the capital market and has not really reached this side of industrial investment. Tang Wanli has another half to accomplish. He not only invests in an enterprise, but also goes deep into the practical level of enterprise management and operation. By integrating traditional industries with leading enterprises, the capital market becomes a means and entry point for the operation of the industry. capital itself is impetuous. When there are only a few million money games in the stock market, it will bring the passion of "adventure" and the pleasure of "gambler", but when the number reaches hundreds of millions, it will feel very "empty" and need a real "foundation". Tang Wanli's feeling after 1997. Therefore, the first idea of Tang Wanli's strategic investment is to invest in listed companies - to export a strategy - to increase capital and share to finance acquisition - to integrate the traditional industrial market.

New integration movement

When Tang Wanli turned his eyes to the textile industry, three flax enterprises in Yili were facing bankruptcy, and Tang Wanli took out 200 million yuan to purchase these three enterprises. Policy resources, together with the ready-made market, production technology and product access of the three enterprises, mean a ready-made industrial seed. On June 28, 2001, Xinjiang Yili Tianyi Industrial Co., Ltd. was established. Tang Wanli took the first step to push Delong Department into the textile industry. In September 2002, Tang signed an agreement with the supply and marketing cooperatives in Kashgar region, and began to enter Xinjiang cotton and textile industry by way of overall acquisition and integration. After two rounds of enterprise capital injection, Delong's textile industry system already has the largest flax seed industry company in China, cultivating new high-quality flax seed lines and the basic components of flax planting, flax processing, flax spinning, cotton spinning, wool spinning and other large textile industries. but this is only one end of the whole integration plan, and the subsequent approach is slightly different from the previous integration idea. This time, Tang Wanli's eyes were always on the European market, moving at the same time. "In the past, our way of integrating the industry was to find a market with good raw materials and products, but good raw materials do not necessarily have a good market. Tianyi project is just the reverse thinking, which completely depends on the needs of the international market to decide what industry to do. Through both domestic and foreign acquisitions, we can directly open up the European market. ".

Going concern

Tang Wanli's acquisition in Europe is mainly a bid for a 150 year old flax company named haltex. Although the base price of Delong's equipment was very low in the process of bidding, the other three competitors' purpose was to sell equipment. Therefore, Tang Wanli's brand of "continuous operation, acquisition, and only half of the layoffs" was recognized by the lawyer entrusted by the local government. After the successful acquisition, Tang Wanli has a "local" enterprise and the production technology of hiltec in the European market, and through the brand and marketing network of this enterprise, he has obtained the channel of domestic flax raw materials and products to the ultimate market.

Industrial Development Strategy

At the same time, Tang Wanli has exported such an industrial development strategy: first of all, he should become one of China's important hemp planting and processing industries, one of China's important hemp seed producers, and one of China's important hemp textile factories; take this opportunity to gradually enter cotton spinning, wool spinning and other related industries; at the same time, he should integrate European clothing processing industry and marketing network to form a global delongda textile concept, It is a famous textile brand in the world. In 2002, it is expected to complete 200000 mu of flax planting, 4400 tons of long flax and 1700 tons of flax yarn, with sales revenue of 152.35 million yuan and profits and taxes of 28.64 million yuan. After that, Tang planned to invest 320 million yuan in flax planting, flax fiber production, nettle spinning, nettle grey cloth and flax textile mills. In addition, it will invest 30 million yuan and 97 million yuan respectively in Yining County and Tekes County, with a new profit of 7.45 million yuan. It is expected that the income will exceed 290 million yuan and the profit will be more than 58 million yuan. After the completion of these investments, sales revenue of 55.05 million yuan will be increased, tax revenue of 104.43 million yuan and profit of 116.5 million yuan will be realized. In the far south of Xinjiang, what Tang Wanli is doing is being ignored, just as they were also ignored by the stock market in those years.

Brother: Tang Wanxin

Shanghai Delong international strategic investment and Xinjiang Delong group headquarters: first listing in Shanghai: shanghai-600737 Tunhe, Xinjiang (October 1996) main industries: Investment Assets: 195 million US dollars (US $145 million in 2001) Delong is in the process of industrial integration of previously acquired enterprises, involving tomato sauce, cement, juice, etc. There are several international well-known consulting companies providing services for Delong, which is rare in domestic private enterprises. Xinjiang Delong controls a total sales revenue of US $600 million (US $360 million in 2000), taxes of US $50 million, and 50000 employees, most of whom are farmers in Xinjiang. Xinjiang Delong was founded by seven university partners in 1986. Today's Delong has 33 shareholders in addition to the Tang brothers. It has five listed companies and its investment direction is mainly in traditional industries. Many entrepreneurs admire Delong's financial investment strategy. Chairman of the board of directors of Delong International Strategic Investment Co., Ltd.

Chinese PinYin : Tang Wan Li