Xu Gang
Xu Gang
Xu Gang, the current CEO of Paradise Silicon Valley, is a consultant of China entrepreneur think tank.
curriculum vitae
He is a 49 year old senior professional in finance and taxation. He has 23 years of experience in economic management and organization leadership of government departments. He once served as director of Huangyan finance and Taxation Bureau, member of the Party committee of Zhejiang Provincial Department of finance, and chief accountant of Zhejiang Local Taxation Bureau. In May 2002, he resigned and became CEO of Geely Holding Group. He was fully responsible for the daily operation and management of the group. in September 2004, he served as the chairman of Shanghai Huapu Automobile Co., Ltd., taking charge of the development and management of Shanghai Huapu automobile. In August 2007, Xu Gang left Geely as president of Suning Global Co., Ltd., responsible for real estate and other businesses. in January 2009, he left Suning global and took the post of CEO of Xizi United holdings and chairman of Baida Group Co., Ltd. In August 2010, he was the executive vice president of Zhejiang paradise electronic Investment Co., Ltd. First of all, Xu Gang's political experience attracted reporters. As the "leader" of Shanghai Huapu, from the official level to the deputy department level, he came to a sudden stop, made a detour, and went to the market, so he was known as "the highest official in China's tax system so far". There is no doubt that his transformation is successful: during his term of office, Geely's growth is impressive: in 2002, its revenue and revenue were 199.4% and 224.3% respectively in 2001; in 2003, its sales revenue increased by 68.9% compared with 2002; its car production and sales ranking rose from 13th to 9th in China; Geely became the first independent brand automobile enterprise to enter the "Wantai club" of China's auto industry. Xu Gang also won the "best CEO / CEO of private enterprises" in 2003. His national complex and resolute personality are the same as his political thinking in business.
National complex
It is Xu Gang's long cherished wish to build a national automobile brand and a car that Chinese people can afford. He stressed more than once: "in business, we should also consider the fundamental interests of the broad masses of the people and make them satisfied." since its birth, Shanghai Huapu automobile's "high cost performance" has won the favor of consumers: the price of mini car has the space of A-class car. From Biaofeng to M203 to haihaihai303, Huapu has repeatedly challenged the price standard of A-class cars and brought people surprises. for private enterprises, some people lament the difficulty of survival: it is very difficult for private enterprises to obtain good brands and models. At present, the planned economy is still strong, and it is difficult for private enterprises to become the real beneficiaries of the industry. Xu Gang disagrees: "the key lies in yourself.". He created a new way to sing the cultural brand of Shanghai Huapu automobile: "casting Shanghai style classics, sharing a decent life", and defined the connotation of "Shanghai style": "first, Huapu automobile products are produced on the basis of modern industry; second, Haina Baichuan, learning from others; third, leading the trend, advanced fashion. Sea area 303 is the same, its appearance looks very atmospheric, but also very elegant; fourth, innovation, enterprising. Inspired by this innovative and enterprising spirit, all staff of Huapu continuously improve and develop the sea area. Fifthly, it is decent and practical, which is also the most typical and prominent feature of "Shanghai style." the domestic car market is in recession, which has not affected the outstanding performance of Huapu automobile: on October 20, Shanghai Huapu automobile launched the newly developed sea area 303 new three compartment car, Huapu also sold 10000 new models throughout the year, and became the selected model of "2004 automobile elite meeting". with China's accession to the WTO, the domestic automobile industry is facing another test. Xu Gang dialectical analysis: "as a national car, we tailor it for Chinese consumers, and Huapu has its own advantages. Of course, when the wolf comes, it can stimulate the sheep to improve their survival ability. They bring in the world's advanced management experience and business methods, and we will learn from them and cooperate with them to enhance our competitiveness. " Xu Gang said that he hopes and firmly believes that more private enterprises can develop. With his national complex in mind, Xu Gang is determined.
Keep a low profile
"Shanghai Huapu automobile is in a critical period of entrepreneurship, and our goal is very pragmatic: to survive first and then develop." Xu Gang said. low key, cautious, clear-cut and keen-sighted. People in the industry described him like this. It is said that in the face of media interviews in the past, Li Shufu, chairman of Geely, often spoke passionately, and Xu Gang, who was cautious, always interpreted and added words and sentences carefully afterwards.
Shanghai Huapu epitomizes Xu Gang's character.
Like Xu Gang, Huapu has been quietly accumulating its strength, and factory building, product production and product improvement are carried out in a low-key manner. Xu Gang said: "I am very clear about the position of Huapu. Shanghai Huapu automobile is willing to be the second runner up of Shanghai. This goal is pragmatic and full of courage. Huapu is still small, but it has a flexible mechanism for rapid growth. Now we adopt the target gathering strategy to position Huapu automobile in the middle and high grade, not to be bigger but to be stronger. Huapu automobile does not have its own dealers. We can develop the market together with the "allies" in the automobile industry chain to achieve the goal of win-win. Huapu doesn't have so much money to invest in TV publicity. It can get close to consumers through some specific activities and invest more money in the development and quality of new models. " Xu Gang's words "kneeling also demands survival" have attracted people's attention. He explained this: "Alibaba CEO Ma Yunceng said that in 2000, there were many people who did the Internet. At that time, the Internet was not rare at all. But by 2002 and 2003, when the Internet became a bubble, how many heroes were fighting for it. In the bad days of the Internet, as long as you can survive, even kneeling, that is victory. I appreciate this sentence because of its momentum and spirit. At present, the automobile market is in a downturn, and Shanghai Huapu automobile is in a critical stage of entrepreneurship. Our goal is very pragmatic: to survive first and then to develop. As long as we can survive even on our knees through hard work, it is also a victory, and it is better than the disappearance of national brands and the popularity of foreign brands. Perseverance and survival in adversity are the foundation of the continuous development of Huapu automobile. "
take a heavy burden and embark on a long road
in the process of Geely's transformation from a family business to a joint-stock enterprise group, Xu Gang joined in; when Huapu automobile company was in trouble, Xu Gang was appointed in the face of danger. He said: "it's been more than three years since I came to the enterprise. I feel a lot of pressure. The pressure is given by the market and consumers, and it doesn't end. Holidays can not rest, the market what action, to plan in advance, arrangements. The sales target is heavy, with my back on my shoulders, driving me forward Xu Gang is a person with a strong sense of responsibility. He will try his best to do the things in his hands. "When I first took over from Huapu, it was worse than I thought, but it also excited me because it was more challenging. At that time, the senior leaders were confused, the middle-level cadres were blind, and the employees were busy. At this time, the group quickly made necessary adjustments to the market situation, strengthened R & D, strengthened marketing and services, and reduced costs. However, I feel that these adjustments are not systematic and fundamental as a whole, and are common practices. At this time, I began to reflect on what is deeper? Finally, it concludes that the core competitiveness of the enterprise is to really form the Geely brand, enhance its popularity, and drive it by a good brand. Shanghai Huapu is to complete this new positioning. " for the society, Xu Gang and his enterprises always bear in mind the social responsibility. They pay close attention to education, set up "Jinshan assistant scholarship fund" to commend excellent teachers and students, and Huapu also hosted the "selection of my favorite deputies to the people's Congress in the Yangtze River Delta". Xu Gang said: "the system of the National People's Congress is the fundamental political system of our country. Many deputies to the National People's Congress, while doing their own work well, are still quietly making suggestions for the construction of a harmonious society. Their deeds are very touching. As an enterprise, we have the obligation to let some outstanding representatives be known to the public. I think this is an incentive and a spur for the representatives. "
Chinese PinYin : Xu Gang
Xu Gang
