Miao Miao

MiuMiu

MiuMiu is a brand created by Miuccia Prada in 1992.

MiuMiu is forthright and full of experimental style. It is another expression of the same design concept as Prada. It pays attention to elegance, delicacy and fun, bringing femininity to the extreme. Through clothing, leather goods, glasses, breakthrough advertising blockbusters, and women's short story series with a unique perspective, the brand presents the multifaceted characteristics of modern women.

Brand introduction

Miu Miu has been bringing refreshing breakthroughs in the fashion industry with bold innovation and individualism. At the beginning, it was still very simple, even contrary to fashion.

But Miuccia Prada still adopts a contradictory design style: using natural materials that look like synthetic fibers to express the difference between ugliness and beauty. Over the years, with the increase of theme series and color patterns, the continuity of fashion has been created among diversified styles, and MiuMiu has gradually risen in the industry.

MiuMiu made its debut in Paris in 2006, and fashion clothing has begun to attract attention. Being proficient in fashion matching, MiuMiu has unique insight and exquisite and innovative tailoring. Miu Miu's clothing design is complex and exquisite, which brings us noble, elegant, mature and meticulous double meanings. The inspiration is diversified, showing masculine and feminine taste, combining the nostalgic historical style and the withering feeling abandoned by the modern.

Brand new fashion concepts have been constantly echoing in the industry: outerwear has become underwear; sports elements have been adopted in unexpected situations; slight flaws have become a part of fashion clothing; whether it is perfect or flawed, or products and raw materials, they are deliberately mixed and matched.

Fashion coding, which I have known before, is actually a new rule of the game. Its effect is unexpected, challenging and surprising. It is indeed a revolutionary new idea.

In the past and modern between the constant interpretation, reshape the inherent image of clothing, all because of rebellious charm, surprise novel, highlight the concept of confusion, can show excellent emotional effect.

The origin of history

For Prada, MiuMiu Miu's design is more intuitive and bold, which is a unique fashion concept. The two brands share the same fashion industry, common consumer groups, and even have the same rules. However, MiuMiu deliberately breaks through the framework to express a desire for continuous change and never satisfaction. Through miumiumiu's extreme fashion design, miucci Prada uses different shapes, textures and cultural ideologies to enhance femininity.

Since its inception in 1993, MiuMiu has been the leader in the field of emotional expression and creativity. Its outstanding performance is absolutely in line with the family name of miucci Prada. While Prada's fashion style was still conservative at that time, miu miu offered another opposite choice: sensual and rebellious fashion.

Miu Miu is inspired by the continuous changes and changes in the fashion world, which combines the meaning of non echo with noble and elegant elements in design. As a designer, Miuccia Prada focuses on expressing personal ideas through clothing images. For individuals, non mainstream materials are the real materials for making clothes.

MiuMiu's early fashion shows were held in New York, London and Milan, and made its debut in Paris in the spring of 2006. MiuMiu began to lead the way. Facing the world in this fashion capital, MiuMiu, together with amo / OMA, a famous architectural design company, presents the elegance and delicacy of women's fashion in Paris with magnificent buildings as the background of fashion exhibition, and combines the unique essence of MiuMiu.

MiuMiu often adopts the way of binary opposition: indoor and outdoor, urban and rural, masculine and feminine, elegant and grassroots, past and future, ugly and beautiful, noble and rough. Its design brings a sense of rupture, tip and opposition. Shoes are more important, always showing meticulous changes. The line between high and low is always blurred. Deliberately not perfect to show the dress style of bourgeois. The deliberate beauty of defects has successfully diverted the attention. Its secret is the combination of intelligence and avant-garde.

MiuMiu itself is another independent space. She is not just a brand image, but a brand new metaphorical information. The breakthrough advertising series by Corinne dayand Ellen von unwerth is shot in a new modernist way, using celebrities such as Drew Barrymore, Kim Basinger and Mia wasikowska as models.

The shooting team includes Bruce Webber, David Sims, inezvan Lamsweerde and vinoodh matadin. They combine images, cliches and metaphors to present the multiple faces of women. This bold attempt to define the changeable femininity can capture the instant change without becoming formulaic.

Advertising blockbuster

MiuMiu's communication and marketing strategy comes from its own design idea. The breakthrough advertisement operated by cutting-edge photographers is expected every season.

The neomodernist approach ads, shot by Corinne day and Ellen von unwerth, are famous for using celebrities as models. Drew Barrymore's 1995 ad was run by Ellen von unwerth, and two seasons later it was replaced by Chloe evigny. The concept of celebrity as a fashion icon was still in its infancy, but Miuccia Prada took the lead.

After careful consideration, the unexpected actors often make people look forward to, and the abstract expression style also arises at the historic moment. Kim basinge and Camilla Belle appear under the lens of inezvan Lamsweerde and vinoodh matadin; Lindsay Lohan, Laetitia Casta, Kirsten Dunst and Vanessa Paradis are manipulated by Mert alas and Marcus Piggott to show the plot full of dramatic tension in the dark light.

Oscar nominated young actor Haile Steinfeld's spring / Summer 2011 ad series was shot by Bruce Weber, while Mia wasikowska's classic portrait in spring / summer 2012 was shot by David Sims. In the autumn and winter of 2012, Chloe design returned to China with a vague and psychedelic feeling under the lens of Mert alas and Marcus Piggott.

Inez and vinoodh's 2013 spring and summer series bring a kind and poetic interaction. In the autumn and winter of 2013, the two created exciting and imaginative movie scenes to capture the faces of the models on the wharf in front of the mysterious urban landscape.

In 2014, the actresses made their debut again, led by lea Seydoux and Adele exarchopoulos, actresses of the Golden Palm award-winning film "blue is the warmest color".

This is not only an advertising offensive, the aesthetics of advertising adds a sense of detail and connotation to the brand series, conveys the deep and varied multi-level information to MiuMiu's supporters, and tries to make a varied, casual and even contradictory definition for modern femininity.

Brand evolution

I believe most fashion fans know that Prada is a family business founded by Mario Prada, which is famous in Europe for producing handbags. However, not all fashion fans know the origin and evolution of MiuMiu. MiuMiu is the nickname of miss Miuccia Prada, the third generation of Prada. Born in 1950, miss Miuccia showed her intelligence, fashion sense and design talent when she was 20 years old. She designed a backpack made of waterproof fabric "Pocone". In her twenties, she got a doctor's degree in political science.

In 1979, he took over Prada. In order to save the sinking family business, Miuccia has expanded its handbag line, including Totebags and backpacks. Miuccia used her favorite black nylon waterproof fabric "Pocone" to make all kinds of bags, and nailed the inverted triangle Prada iron brand. This kind of Prada black nylon bag became the favorite of fashion people in the 1980s.

In 1985, Miuccia developed Prada's first ready-to-wear and women's shoes. In this way, Miuccia saved the family business towards the end of the day. From the 1980s to the 1990s, Prada's products were more and more popular, and its sales also achieved gratifying results. During this period, footwear products and men's and women's clothing gradually developed into a pillar product series with the same important position as leather goods. Prada then released the M product for younger customers in 1993

Chinese PinYin : Miu Miu