Tang Hao
Tang Hao
Tang Hao, born on February 19, 1982, is a native of Shandong Province. China's contemporary star agents, producers, advertising planners, one of the driving forces behind the entertainment industry. At present, he is in charge of the overall planning of actors and the management of artists in the cast Committee of China Radio and Television Association. He is the executive director and artistic director of Beijing Oriental Huide film and television culture media Co., Ltd. and also the executive agent of Tang Guoqiang studio. Especially in the work practice of signing the endorsement of famous stars and signing the contract with the crew, Tang Hao has always followed the principle of "zero risk" for enterprise customers or film and television producers, and directly arranged for the stars to meet with enterprise customers or film and television producers. Over the years, Tang Hao has been praised and favored by many cooperation customers and film and television producers.
Profile
Chinese Name: Tang Hao date of birth: February 19, 1982 (January 26 of the lunar calendar) native place: Shandong weight: 80kg Occupation: broker, producer, planner, backstage driver of entertainment industry personal honor: advanced worker of the year (selected by China Radio and Television Association) work motto: despise assembly line production, emphasize the master Constellation: water bottle blood type: a hobby: Golf Favorite movie: the great cause of the founding of the people's Republic of China
Media interview
Because of the former CCTV news anchor Xing Zhibin's endorsement of medical advertisements, it caused widespread controversy in the community. what responsibilities do stars have to bear after they take money for advertising? Is it the stars who are responsible for the problems of the products they speak for? In this regard, the reporter interviewed Tang Hao, a well-known agent, to reveal the backstage and front of the star endorsement. Tang Hao, who has worked as an advertising agent for many famous artists in China, such as Fan Bingbing, Tang Guoqiang and Wang Gang, told reporters that for many first-line stars, taking ads is not simply for money, because they are not short of money. On the contrary, some well-known enterprises and brands are also the personal image and brand symbol of stars. Tang Hao said that according to his understanding, there is no big star who has a special agent to be responsible for the contact of advertising business. Because these first-line stars are very busy, their own work alone will occupy a lot of their time, so advertising can only be idle. what impressed Tang Hao was that in 2010, a well-known enterprise in Hangzhou found him, hoping to invite Fan Bingbing to act as the brand spokesperson. However, Fan Bingbing must communicate with the manufacturer directly face to face in advance. Tang Hao has contacted his agent many times, and it is difficult for both sides to unify in time. later, Fan Bingbing's agent told Tang Hao in the early morning of one day that Fan Bingbing only had a little free time in the afternoon before flying back from Hangzhou to Beijing the next day. If you want to meet, you can only make an appointment at the airport this afternoon. at that time, Tang Hao was in his hometown in Shandong. He made an appointment with the person in charge of the enterprise overnight, and then drove for more than three hours to Qingdao airport, and then flew to Hangzhou. However, when he arrived at Hangzhou Airport, Fan Bingbing's agent found that the air tickets had been sold out on the way to the airport, so he had to change the route from Shanghai to Beijing. Therefore, Tang Hao urgently informed the enterprise that the three parties finally met in the high-speed rest area from Hangzhou to Shanghai. Tang Hao said that taking this example is to prove that the schedule of these big stars is very tight, and they can only take their time to receive advertisements. They are one in a hundred and are very cautious.
Second and third tier stars: "economic benefits" because of familiar face
it can be seen from the advertising market at a glance that big stars generally speak for larger well-known brands, while the brand level of second - and third tier stars is naturally reduced, and there are some over inflated old stars whose endorsement projects may become very marginal. Tang Hao told reporters that some stars appeared frequently in TV advertisements, and the audience would ask, "are these stars short of money? Why does he take on so many advertisements? " In this regard, Tang Hao said that some stars shoot more ads, not necessarily because of lack of money. There are many reasons. Firstly, he has plenty of time. Secondly, his personal image is in line with the positioning of these popular brands. Moreover, some manufacturers will think that these stars who are not big names but are very familiar with their faces are very "affordable" and become the first choice.
Corporate response:
Advertising consumption with spokesperson can be increased by 10%
the head of the public relations department of a well-known domestic enterprise introduced to the reporter that in terms of the advertising form of the enterprise, the cost of inviting stars to speak is only a part of the advertising cost, which is only one of the means of advertising. An authoritative organization has done a market survey. For similar products, if there is no spokesperson, the average purchase desire of consumers after seeing the advertisement is 20%, but if there is a star endorsement, the purchase desire reaches 30%. This data proves that star endorsement will play a very direct role in the marketing of products. Tang Hao told reporters that at present, the endorsement expenses of domestic first-line stars are usually more than seven figures, while the second and third line actors are tens of thousands to hundreds of thousands. therefore, most enterprises will make advertising budget according to their own situation, but some enterprises use the way of purchasing the right to use star photos to save money. in response to the notice jointly issued by the Propaganda Department of the CPC Central Committee, the Ministry of finance, the Ministry of culture, the audit office and the State Administration of press, publication, radio, film and television of the people's Republic of China, it is required to stop luxury and extravagance and advocate thrifty party. After the "frugality order" was issued, all major satellite TV stations responded to the call and cancelled all unnecessary parties except those on important holidays. In the past, the new year's Eve party will no longer compete with the star lineup, and it is widely rumored that the star's value may also drop by 20%. One said: Tang Hao, a well-known agent, expressed his opinion: "once the ban comes out, there may not be many satellite TV companies willing to pay a big price for big names. But the value of big names is there. For example, the original one was 1.5 million yuan, but now some people are only willing to pay 700000 yuan. If the stars give in, it is likely to affect their commercial performance price, and the gain is not worth the loss. " Tang Hao told reporters that the industry still can't see the impact. After all, the ban has just come out and the market hasn't digested it, but the performances are much less. Many stars have quoted more than before the policy was issued. Last year, they quoted 800000 yuan, and some even 600000 yuan. But the other kind of party is for TV stations. Although the "frugality order" does have a certain impact on the star's value, some TV shows are not Many of Taiwan's evening performances belong to friendship price and media price, and only commercial performances can be priced, so the impact should be small. "
work experience
Associated Media
：
About artist management and actor co-ordination with CCTV variety channel, CCTV film channel, CCTV TV drama channel, CCTV military agriculture channel, Hong Kong Asia Satellite TV, Hunan Satellite TV, Shandong satellite TV, Hebei satellite TV, Hubei satellite TV, Xinhuanet, people's daily, etc.; cooperation columns
：
"Where to go, Dad", "China Star jump", "happy camp", "day up", "Avenue of stars", "Happy China Tour", "Chinese feelings", "I am a singer", "cultural perspective", "appointment between Luyu", "barracks stage", "surprise", "stars turn up", "Kanto star square", etc.; cooperation magazine
：
"Men's wear", "Mr. fashion", "travel world", "world city Ilook", etc.; co Photographers: Chen man, Tongmeng, etc.; co stylists: Bu Kewen, Dongtian, etc.; strategic partners: Director Committee of China Radio and Television Association, production Committee of China Radio and Television Association, screenwriting Committee of China Radio and Television Association and many domestic and foreign brokerage companies Cultural companies, record companies, such as Fan Bingbing studio, Benshan media, sunshine media group, etc., have established long-term and friendly strategic cooperative relations.
Artist resources
host:
Zabening, Bi Fujian, Zhu Xun, Ma Dong, Jingwei (CCTV-6 "China Film report"), Li Sisi "CCTV Spring Festival Gala", "echo is loud", Liang Yongbin, Wang Liang (World Cup - "grand banquet", cctv-8 "simultaneous sound of film and television"), Zhu Yi, nigmaiti (Mini Ni) "open the door", Qiu Qiming (Hunan Satellite TV "let's date"), Li Tongtong "the story of the world" Liu Yan, Wang Han and Tiantian brothers, he Jiong, Xie Na, Li Xiang, Le Jia, Hua Shao, Liu Gang, Le Wen (Beijing Satellite TV), Yang Yaqi (Beijing Satellite TV), Wang WanChen (CCTV and Phoenix Satellite TV host), Wenya (Star satellite TV), Dabing (Shandong satellite TV), Wang Li (Shandong satellite TV), Xiaoge (QiLu TV), etc;
Sketch actor:
Huang Hong, Guo Donglin, Wei Ji'an, Guo Da, Huang Xiaojuan, Feng Gong, full stop, Niu Li, Hou Yaohua, Pan Changjiang, Gong Hanlin, Jia Ling, Bai Kainan, Tang Aiguo, etc;
Singers and singers:
song Zuying, Tan Jing, Yan Weiwen, Zhou Huajian, Li Zongsheng, Luo Dayou, Zhang Zhenyue, Liu Ruoying, Coco Lee, Zhang Huimei, Sun Nan, Na Ying, Han Hong, Wei Wei, fan weiqi, Phoenix legend, Zu Hai, Tian Zhen, Wang Feng, Deng Ziqi, Zhang Shaohan, Zheng Jun, Li Yugang, Fei Xiang (American), chopsticks brother, SA Dingding, Zhang Jie, Dick cowboy, Yang Kun, Mao Ning, Yang Yuying , a Bao, Wang Jie, Liu Hegang, Cai Guoqing, Liang Yongqi, Chen Huilin, SA Dingding, Li Guyi, Li Shuangjiang, Jiuyue miracle, Li Danyang, Vitas (Russia), Cai Jianya (Singapore), Su huilun, LV Wei, Yuquan, Lin Zhixuan, Jiang Yuheng, Ren Jing, Fu Disheng, Chen Hong, Hu Yanbin, Panglong, Tang Chao, Luo Zhongxu, Shitou, women's twelve music square, Siqin Gao Li, Gu Feng, Gu Liya, Tan Weiwei, Ji Jie, Huang Yali, he Jie, Man Wenjun, Guo Fangfang (ER PAO), Han Suyuan (Korea), Shao Yu
Chinese PinYin : Tang Hao
Tang Hao
