Liu Yiwei

essential information

Early experience

He graduated from the Chinese Department of Sichuan University in 1989, and went to Beijing in April 1990 to engage in pop music creation, focusing on lyrics and production.

Acting experience

In June 1991, he joined Feng Xiaoning's film group, took part in the shooting of "the disappearance of the atmosphere", "the meridian of war" and other films, and was responsible for the propaganda work in the later stage of the film.

At the end of 1993, he joined Taiwan's "onesun international advertising company" as a copywriter guide. Important works include: Lingshuai car, Bolang coffee mainland edition, Taiwan Shending oolong tea.

In April 1994, he participated in the investment and set up dazang record company as the planning director, produced songs such as "a Lian" (Dai Jun), and directed MTV of "into Tibet".

Since May 1995, as a program production consultant, he has participated in the planning of the establishment of CCTV-6, which will leave his post automatically after the film channel starts broadcasting.

In August 1996, he joined PPI film and television advertising company in the United States and became creative director.

In May 1998, he broke away from PPI and became a free man again, writing columns, essays, lyrics, advertising ideas, shooting MTV, and setting up an "extraordinary dialogue" column in fashion magazine. In October 1998, he went to Tibet as the director of the feature film "Qiqin Tibet charity performance".

Since 1999, he has participated in the planning of many TV series, such as "Miss news", "true love invincible", etc.; in the same year, he opened a column for "fashion" magazine, "Liu Yiwei in love", and changed from the behind the scenes copywriter of "diet every day" to the host.

In 2003, Liu Yiwei became the host of Dongfang TV's daily talk show "Dongfang Yetan" through competition. After the program was broadcast, the audience rating rose all the way: in 2004, the program became the audience champion of Dongfang TV, and Liu Yiwei won the best life program host award of China's TV program list in 2004 by virtue of the program; in January 2005, the average audience rating of "Dongfang Yetan" rose In December 2005, Liu Yiwei left the program group.

In August 2006, he was invited by Zhejiang satellite TV to be the third male host of too much cola.

At the beginning of 2008, he presided over the first financial channel of Shanghai, which is about going to work. In March, he starred in the 180 episode TV series "Olympic Games in my family" broadcast on Southeast satellite TV.

In the 2009 TV series I'm the boss, he played little Nanfang. In the same year, he was the director of the film "Mars is OK". On October 19, he attended the "2010 campus marketing promotion conference" of China Education TV station, and announced that he would host the new program "cultural review" of China Education TV station and return to the hosting industry.

Since January 2012, he has hosted the variety show "family humor video" on Jiangxi satellite TV, and the audience rating has been increasing since it was broadcast. He was elected as the annual entertainment talk show in the 2012 (6th) program of "variety" and the TV talent selection ceremony in March 2013. The special program family humor video 2013, which was broadcasted on February 2, 2013, ranked the first in China in terms of audience rating at the same time. On April 8, he attended the 2011 Annual commendation meeting of China Film Directors Association.

In 2014, he served as a judge with Feng Xiaogang, Song Dandan and Wu Junru in the original comedy reality show "Xiaoao Lake" of Oriental satellite TV.

In March 2015, "family humor video" hosted by Liu Yiwei won the top 10 results (ranking 8th) in the top 100 mobile communication of Chinese TV programs in "2014 China media mobile communication index report". In April, he hosted the educational reality show "school flower and God of learning" on CCTV-6 film channel. On April 10, "Jiangxi you don't know" co hosted by Guo Kai was broadcast on the city channel of Jiangxi TV station. On October 20, Liu Yiwei served as the Secretary General of the sixth directors' Association.

In 2016, he directed the comedy suspense action film "what I said is true".

On January 27, 2017, Sun Tao, Yan Xuejing and Liu Yiwei performed the short piece "eternal love" at the Spring Festival Gala of CCTV in 2017.

In October 2020, he served as the training consultant for the jury of the 7th Silk Road International Film Festival · venture capital meeting; in the same year, he took part in the TV play "the sky of the young winddog" and played dalijiao's father in the play.

Personal life

Liu Yiwei and his wife Zhang jiangxue met in a variety show in 2000. They married nine months later and gave birth to their daughter Liu sile six years later.

Main works

Take part in TV series

Take part in the film

Dubbing works

Music single

Create for others

Host the program

(1) the program has been stopped, the other is the program on the air or the next season of the quarterly program has not started; 2) the program leaves midway and someone else takes over the host; 3) the program is on the air

follow-up

Other channels have programs of the same name, but Liu Yiwei did not host them; some programs only include the starting time of Liu Yiwei's hosting, but not the departure time.)

variety show

(because Liu Yiwei is a long-term guest in some of the above programs, the list of all issues is too long, so only the premiere time of the program is listed in the above table.)

Directing works

Published works

Other works

Award winning record

social activities

public benefit activities

In 2008, after the Wenchuan earthquake in Sichuan, Liu Yiwei immediately donated 50000 yuan, participated in many large-scale disaster relief parties without any money, organized his own efforts to raise money, and worked as an auctioneer for free at the "charity auction of West China Star hotline telephone" held by Sichuan Daily Group.

Social position

Character evaluation

In 1999, Liu Yiwei became famous with CCTV's daily diet. His unique hosting style made him have his own place in the host army of CCTV. In the program, he showed his humor and profound cultural background, and fully demonstrated his unrestrained active thinking and rich body language. (Phoenix Entertainment review)

Liu Yiwei is a household name by virtue of diet every day. Many netizens jokingly say that when they talk about Liu Yiwei, they think of a good man at home who can cook. Of course, they also hold fast to the theme of "family" in the competition. Later, they show his witty and profound cultural background with "Oriental night story", which is also his successful transformation. In addition to being well received in the hosting field, Liu Yiwei has also appeared in a number of comedy films, and is also a director and screenwriter. Liu Yiwei, who has always been active in thinking and rich in body language, is expected to be the guest of the competition. Netizens jokingly said: Liu Yiwei is a humorous play in itself. (Sina review)

Character controversy

Claim 600000

In September 2002, a food company hired Liu Yiwei as a brand image spokesperson to use his portrait on the outer packaging of products. Liu Yiwei sued him in court. Liu Yiwei believes that the contract stipulates that the company can use the portrait in "outdoor advertising space packaging", but has no right to use the portrait on the product packaging. The company explained that everything was due to carelessness, which resulted in the omission of the label between "outdoor advertising space" and "packaging" in the terms.

Gaffes in the show

At the end of 2014, the video of Liu Yiwei arguing with the contestants when hosting Heilongjiang satellite TV's "favorite Chinese characters" (recorded on July 3, but not broadcast) spread on the Internet. In the video, the male contestant quibbles for another chance after answering the wrong question. After being rejected, he also calls Liu Yiwei "unkind" and does not respect the contestant. Then he asked to recite a poem. After being rejected, he said, "I think you (Liu) should supplement your literary knowledge.". Liu Yiwei was so angry that he had a fierce language conflict with him that he had to suspend the program recording.

90% of the netizens supported Liu Yiwei and thought that the contestant was "too arrogant". Some netizens also thought that Liu Yiwei was out of style.

Chinese PinYin : Liu Yi Wei