golden dragon

golden dragon

Jinlong is the brand of Jinlong United Automobile Industry (Suzhou) Co., Ltd., which was established at the end of 1998. It is called "Suzhou Jinlong" for short. In the past 14 years, Suzhou Jinlong has been exploring hard and growing hard. It has built a modern bus manufacturing base with an area of 800000 square meters, with annual sales exceeding 8.5 billion yuan. Hagrid bus has galloped around 82 countries and regions in the world, rising rapidly with an average annual growth rate of 50%. In 2011, the sales volume of Hagrid buses was 23388, with a sales volume of 8.55 billion yuan. Hagrid bus won the titles of "China famous brand" and "national export inspection free product". With a brand value of 10.238 billion yuan, Hagrid bus ranked in the list of "China's 500 most valuable brands", becoming the fastest developing enterprise in China's bus industry, the national automobile export base enterprise, and the top 100 Chinese enterprise informatization.

Brand introduction

The company now has a total assets of 4.9 billion yuan, more than 6000 employees, including more than 1100 professional and technical personnel, with an annual output of 35000 large and medium-sized buses and other vehicles and chassis capacity, under the jurisdiction of the national Suzhou Industrial Park postdoctoral research station, Jinlong United Automobile Industry (Suzhou) Co., Ltd., Jiangsu provincial enterprise technology center, Jiangsu new bus engineering technology research center Center, new high-speed bus R & D center, Suzhou Haige new energy bus Research Institute, park modern bus production base. Suzhou Jinlong has obtained TS16949 and 3C certification, with more than 50 categories and more than 300 varieties, including Hagrid H-series, A-Series, V-series, W-series, B-series, Galaxy buses and light vehicles, covering high-end business, passenger transport, tourism, public transportation, school buses and group vehicles. Hagrid bus not only sells well in China, but also travels in Southeast Asia, Middle East, Africa, Russia, Eastern Europe and America.

Looking forward to the future, Suzhou Jinlong puts forward the strategy of "from domestic excellence to international excellence", which is led by the professional operation in the field of bus and coach, market-oriented, information driven internationalization, and rapid response to the personalized needs of international and domestic customers. Adhering to the brand proposition of "smart win the future", we are the first to develop and launch "g-bos intelligent operation system" in the bus industry, To realize the transformation from a bus manufacturer to an overall solution provider of bus operation and management, to build a "safe, comfortable, cost-effective" smart bus as its own responsibility, to become the leader of China's smart and safe bus, to create a more convenient living environment for people, to create a stage space for employees to display their talents and improve their development, and to truly realize "let our distance not be far away" .

development history

Jinlong United Automobile Industry (Suzhou) Co., Ltd. was established at the end of 1998, people referred to as "Suzhou Jinlong". In the past 14 years, Suzhou Jinlong has been exploring hard and growing hard. It has built a modern bus manufacturing base with an area of 800000 square meters, with annual sales exceeding 8.5 billion yuan. Hagrid bus has galloped around 82 countries and regions in the world, with an average annual growth rate of 50%, and has opened up a sustainable and rapid development road. In 2011, the sales volume of Hagrid buses was 23388, with a sales volume of 8.55 billion yuan. Hagrid bus won the titles of "China famous brand" and "national export inspection free product". With a brand value of 10.238 billion yuan, Hagrid bus ranked in the list of "China's 500 most valuable brands", becoming the fastest developing enterprise in China's bus industry, the national automobile export base enterprise, and the top 100 Chinese enterprise informatization.

Brand culture

Enterprise is the enterprise of people, and people are the people of culture. Market is the market constructed by customers, and customers are demand driven customers. Competition is a game between peers, and the game is a comprehensive contest of strength and strategy. Therefore, we should have an excellent culture to cultivate talents, and then through talents to meet the market, win customers and compete.

Jinlong has excellent cultural heritage, otherwise it will not have today's Jinlong bus brand; Hagrid has excellent cultural innovation, otherwise it will not be able to catch up in Jinlong series. "People oriented" and "market oriented" are the two magic weapons of Jinlong's success. "The sea embraces all rivers, and the world is ruled by it." This sentence contains all the secrets of Hagrid's success. Perhaps "inherit the ancient and modern dragon bearing, inclusive sea mind." This couplet is the best interpretation of the inner relationship between Jinlong and Hagrid, and the inheritance and development of Jinlong culture by Hagrid.

There is no doubt that Hagrid light vehicles should continue to inherit and develop the excellent culture of Jinlong and Hagrid, adopt and carry forward all excellent cultures with the mind of embracing all rivers, and form their own unique cultural system from the reality of entrepreneurship and entrepreneurial team. Therefore, we put forward some cultural ideas as follows:

Vision of the business division: relying on Hagrid, create another Hagrid.



Mission of the division: strive for the rise of Hagrid light vehicles.



Core values: embracing all rivers in the sea and acting in the world.



Career outlook: gather virtue and prosper talents.



Talent concept: respect, gratitude, responsibility, value-added.



Quality concept: quality casts value, and products judge character.



Market outlook: market-oriented, customer-centered, competition driven, service-oriented.



Business unit policy: dare to try, dare to innovate, talent win, the pursuit of excellence.

Interpretation of Hagrid

transitive verb

Hagrid English trademark is tiger. The brand name comes from Heracles, the son of Zeus in Greek mythology. It is transliterated as Hercules and is derived from the pronunciation of Heracles root. Heracles is the greatest hero in Greek mythology. He is both civil and military, courageous and intelligent, 12

He accomplished 12 heroic feats. In modern language, Heracles means heroes.

Higer implies that Hagrid bus has strong power, honest management and pursuit of excellence. The enterprise is full of vitality, unlimited vitality and unlimited pursuit. It reflects the firm determination and will of the company to promote internationalization.

The brand name of "higher" is similar to the English word "higher". The international brand promotion language of "higher" is higertakesyouhigher, which means: Hagrid makes you stand higher and see farther.

Red symbolizes vigor, vitality and bright future.

Chinese Trademark

"Sea": the meaning of the word "sea, big, extremely many", extends to broad, broad, embracing hundreds of rivers, wide sky, etc., which conforms to the development strategy and broad market of Haige bus internationalization;

"Ge": meaning specification, quality, personality, demeanor, etc., extending to style, pattern and style. Fit the company bus products rely on good quality popular all over the world. The name of "Haige" is similar to the famous brands at home and abroad, with international vision and broad mind.

Haige brand Chinese is also similar to the homonym of "Hi Lo" in Suzhou dialect, which means "good" and "Xing".

Haige's Chinese promotion: Haina Baichuan, Gexing world. The implication is eclectic, inclusive, ambitious, broad-minded, relying on quality to go global, relax the world.

Hagrid figure

Hagrid's graphic trademark is derived from the artistic transformation of the first letter h of tiger, which is similar to the wave and metaphorical to "Hagrid", symbolizing that the brand strength is as vast and infinite as the sea. The overall style of the logo has a sense of modernity and an inner tension.

This logo shows Hagrid bus's innovative, energetic and courageous visual image with the posture of holding its head high, storing its strength and flapping its wings. It symbolizes the enterprise's spirit of continuous development and innovation.

Overall impression

Hagrid was born in Suzhou and grew up in China. She looks at the world and has a broad mind like the sea;

"Hagrid", she is full of power, vitality, reflects the tension, and shows the bright future of vigorous birth, powerful energy and unlimited development!

"Hagrid", she is not only from Suzhou, but also from China, but also from the world!

Hagrid

The light vehicle business division was established in March 2010 to inherit the future business philosophy of classic, wisdom and win,

Mainly engaged in Suzhou Jinlong · Hagrid brand of light vehicle series products, including Hagrid Europe series business travel vehicles, new · sea lion business travel vehicles, Hagrid Yujun pickup, Hagrid Longwei pickup four series products and follow-up SUV series products. Covering high-end business travel, passenger transport, tourism, group, urban logistics and high-end pickup and other fields.

In May 2011, Kunshan manufacturing base with annual production capacity of 60000 vehicles of light vehicle division was put into full construction, and it has been put into use by the end of 2012.

Chinese PinYin : Jin Long