Qiao Lei
Qiao Lei
Qiao Lei, born in Anhui Province, grew up in Shaanxi Province. At the age of 15, he went south to work. He started his first business at the age of 18. He is determined to change his family situation, his parents' suffering and his own destiny!
In 2009, the company established the "palm of the world";
In September 2013, he established K Youhui with Guan Peng;
In November 2013, the general research group of e-commerce was established with Peking University, and more than 10 e-commerce president classes and new media president classes were successively opened;
In 2014, we jointly established K Youhui registration company, Kaiyou brand management (Shanghai) Co., Ltd;
In May 2015, Shanghai Jiaotong University jointly applied for the establishment of "Shanghai Jiaotong University social economy research group" and initiated Kaiyou business school as its Dean.
Profile
K you Hui co-founder and deputy general manager; director of Peking University e-commerce new media operation center; founder and CEO of Xi'an Zhangzhong Tianxia; co founder of Shenzhen Zhangzhong Internet; director of Shaanxi Internet Association; deputy general manager of Beijing Seven Star think tank, post-85 grassroots entrepreneur, farmer's son. the creator of "winning sales in the whole network - 18 dragon subduing tips" the chief operator of the famous "411" project in the training field the general director of the president class of new media in Peking University creating a new enrollment mode for the training session - "wechat enrollment 18 tips" known as the outstanding youth of new media landing practice director of the new media operation center of the general research group of e-commerce in Peking University senior consultant of new media of the general research group of e-commerce in Peking University Peking University President of New Media Association
Life of the characters
Worked in Shaanxi Branch of Ping An Life Insurance Company of China from 2005 to 2007; worked in retail center of Xi'an Branch of China CITIC Bank from 2007 to 2009; prepared to build Xi'an zhangzhongtianxia Information Technology Co., Ltd. in April 2009; prepared to build Shenzhen zhangzhonginternet Information Technology Co., Ltd. in August 2012; established Xi'an zhangzhongtianxia Information Technology Co., Ltd. in June 2009; and prepared to build the first branch in Shenzhen in 2012 Shenzhen Zhangzhong Internet Information Technology Co., Ltd. established the East China Marketing Service Center in Hefei, Anhui Province in March 2013. In October 2013, Guan Peng, Yue Qingjiang and Haike jointly established Peking University e-commerce New Media Research Institute. In May 2014, Hong Hai and Haike jointly prepared to build Beijing Yanyuan Zhihui Education Technology Co., Ltd. as guests of the forum, Guan Peng, a well-known founder of kyouhui, a famous new media expert, and Qiao Lei, deputy group leader of kyouhui, successively discussed the marketing tips of mobile Internet thinking and wechat marketing Local cases and profit models, wechat operation methods and Strategies of small and medium-sized enterprises shared the "secret book" of wechat marketing for nearly 600 business people, tourism practitioners and wechat enthusiasts in Zhangjiajie.
Feature
Abstract: dialogue with Qiao Lei, general manager of Xi'an zhangzhongtianxia Information Technology Co., Ltd. in the mobile Internet market, the huge market space created by the huge user group makes the industry elites constantly explore and move forward, and makes the "bystanders" jump to join. As Qiao Lei, general manager of Xi'an zhangzhongtianxia Information Technology Co., Ltd., said, "ha ha, because the Internet is a magical thing." venture weekly: according to statistics, China's mobile Internet users have reached 500 million. In the face of such a huge market, how can we develop and occupy our own market in the fierce industry competition?
Qiao Lei: in 2009, 3G license was officially issued in China. From the government to the operators and then to the media, 3G has become a keyword and hot word for a while. We call 2009 the first year of 3G, and then, with the rapid emergence of smart phones, mobile Internet has been pushed to the top. So far, the number of mobile phone users in China has reached 1 billion, and the number of mobile phone users has reached 500 million, and the number is still rising. The potential business opportunities behind such a large number of users are self-evident. I found that many businesses are already making their own apps, which is a good thing! This fully shows that we have insight into business opportunities. With the help of mobile Internet transformation of their own enterprises or strengthen the competitive advantage of enterprises, is imminent! venture weekly: "in the palm of the world" -- can it be understood as a smart phone that knows everything about the world? What do you think is the biggest change in people's life caused by the development of mobile Internet?
Qiao Lei: Mobile Internet has changed people's work style and living habits. A lot of people have been changed, but they haven't found out yet. This is the charm of mobile Internet. When you know he changed the edge, but found that has been unable to leave him! Let's take the simplest example. Now the last thing we do before going to bed is to put on the mobile phone, and the first thing we do after getting up is to take it. Therefore, holding the world in our hands is our orientation for the future. What we will do in the future is to make the world in our hands!
Venture weekly: the company has served 2000 enterprises, becoming an excellent mobile commerce brand in Shaanxi. How do you think to be a brand power?
Qiao Lei: do service, product and market with heart. This is a long process, but please stick to it!
Venture weekly: Why did you enter the Internet industry to start a business?
Qiao Lei: ha ha... Because the Internet is a magic thing!
Entrepreneurship weekly: there are many successful entrepreneurs in the field of Internet. They are all figures in the list style, so you said, "we don't need doubt and speculation, what we need is innovation and persistence!" How did you stick to it when it was the most difficult time to start a business? How to innovate in the development of enterprises?
Qiao Lei: if you think about how to persist at that time, you can't even think about it, but you have to think about it. In April 2010, the company has been established for more than a year, but its performance has been unstable, most of which are unable to make ends meet. The monthly salary is more than 30000. I often borrow usury to pay employees. For entrepreneurs, "being alive" is the most important thing. However, most entrepreneurs will ignore this fatal point. At the beginning, they talk about ambition and strategy (not that they don't need strategy, but they have to decide according to the current situation). They have set up many departments, designed many jobs, and performed a lot of ostentation, but they don't consider how to survive. I made the same mistake as all entrepreneurs, so there was a big loophole in the funds in April. When we were preparing to build the company, all the money was collected from relatives and friends, and even the credit card was later emptied. At that time, we had the idea of death. I thought I couldn't finish it like this. I'm really not reconciled. In the evening, everyone left. I sat alone in the office and wept. That kind of helplessness, depression and sadness can only be realized by those who have experienced it. In the evening, I called my father to talk about my parents. My father recognized my sadness and asked for the reason. I simply stated the situation, because I generally don't like to share my troubles with my family. But when I was very sad, I wanted to hear the voice of my family and understand their situation. My father said with a long focus: child, it's OK, No, we'll come back to cultivate the land. There's still land at home to support you. I said: I know. I hung up the phone in a hurry. I couldn't help but burst into tears. After I finished crying, I dried my eyes and told myself that there was always a way to solve it! That night, I picked up my mood and started to work. Sort out the interested customers and visit them one by one. In the end, the efforts of those who are willing to pay a visit to the customers, three of them reached a cooperation agreement, and the financial problem was solved. Therefore, I want to say: what we insist on is that we can continue to "live".
Innovation is a complex project. After the company's performance has gradually improved, we have implemented a series of systems and requirements in customer service, such as responsibility contract system, one hour solution system, problem priority solution system, and customer benefit maximization system, so as to provide customers with all-round services. In the product, we constantly improve the operation layout, strive to simplify, and constantly upgrade the terminal operation software to meet the different needs of customers for timing, birthday, personality and so on. In the future, we will continue to innovate.
Venture weekly: what's your plan for the future development of the company? How are you going to implement these plans?
Qiao Lei: in the future, we need to develop more high-quality and considerate products. Only by doing a good job can we win more markets. We hope that our products in the future can make mobile phone users around the world enjoy more convenient and faster services. Our Shenzhen Branch has started business, and the R & D team is also growing. The third company should be in Hefei, because that's my hometown.
Venture weekly: the core values of your company include "experience success and realize value". For you, what is the symbol of success? What kind of value do you need to realize?
Qiao Lei: Yes, this is a part of our corporate culture. For me, success is to make my family live a comfortable life, my employees live a comfortable life, my customers get convenience, and my shareholders make money. I hope I can influence more people and help more people. I hope my products can bring convenience to mobile phone users all over the world. This is the value of my life.
Entrepreneurship weekly: as one of the leading figures in the Internet industry in Shaanxi, what suggestions do you have for young people who want to enter the Internet industry to start a business?
Qiao Lei: I said before that the Internet is like a sharp blade. The Internet is a magical thing,
Chinese PinYin : Qiao Lei
Qiao Lei
