Cui Zhendong

Cui Zhendong

Cui Zhendong is the CEO of Sony Music in Greater China and the boss of Jay Chou and Lee Hom Wang, two of the most popular Chinese music stars.

brief introduction

Cui Zhendong, CEO of Sony Music Greater China, the world's largest record company. He is not only the boss of the two most popular stars in the Chinese music world, but also the most powerful and powerful behind the scenes driver in the Chinese music world. Cui Zhendong is in charge of both Jay Chou's record appointment and Wang Leehom's all agency appointment.

experience

After graduating from the law department of Donghai University in Taiwan, Cui Zhendong went to the United States to study for an MBA from the University of California Riverside. After receiving his degree, his first job was to do AE in Ogilvy's advertising in New York, responsible for the marketing and planning of key customers. Later, he joined UPS, the world's largest air express company, and became a veteran of ups in developing Asian market. He helped UPS set up branches in Asia, trained supervisors, and worked in constantly changing places from Taiwan, Hong Kong, Singapore to Beijing and Shanghai. He promoted all the way very fast, and soon took charge of UPS's affairs in seven Asian countries and regions. Cui Zhendong participated in the first 10 years of UPS market development in Asia. he entered the media industry by chance. At that time, he met Yu Pinghai, a Taiwanese TV man, who was 3 or 4 years older than him. They had a very opportunistic conversation. At that time, Yu Pinghai was determined to establish the first satellite TV station in the China Hong Kong television region, and even put forward a grand idea of 24-hour rolling news broadcast. He needs a person who knows international marketing to help him develop markets all over the world. Cui Zhendong, who has rich experience in global marketing, was moved by his enthusiasm and ideas. He came to Hong Kong and founded communication TV with Yu Pinghai. The TV station was acquired later due to financial problems, but it is the predecessor of today's Taiwan Zhongtian TV and Dadi TV. After that, Cui Zhendong worked in BMG. Five years later, he was poached from BMG by Sony. Then Sony bought BMG and the two companies merged.

Chinese PinYin : Cui Zhen Dong