Zhang Xiaoyu

Zhang Xiaoyu

Zhang Xiaoyu, female, Chinese, is a lovely Shenyang beauty who looks like Liansheng. After close contact, she found that she was not only more beautiful than Liansheng, but also more intelligent and capable.

Character experience

What is enviable is that she is also like Changjin, accompanied by a knowledgeable and loving "immortal couple" - Mr. Kou Yanhua. One of them is diligent in thinking and has a strong understanding of market trends and business strategies, the other is quick in action and is good at integrating resources, beautifying details and having first-class executive power. With the joint efforts of the two "golden partners", a new catering mode, delicious and affordable dayuanguo Korean barbecue cuisine, with the momentum of Korean wave, swept Xiamen in a short time. In less than a year, two chain stores were successively opened, presenting a scene of steaming day: every weekend, customers waiting in line have become a unique scene of dayuanguo.

In 1995, she was in her early twenties. At first, she was only a small clerk sent by a foreign trade company in Northeast China to develop business in Fujian. After more than a year, some friends who worked in Fujian TV station thought that she had strong working ability and beautiful appearance. It was a waste of resources to be a clerk, so they introduced her to Fujian cable TV station to apply for the host of variety show channel. According to the common people's thinking, the TV host should be a position that makes people envious, even if they are killed, they have to occupy it. But Zhang Xiaoyu, who is so strong, does not belong to ordinary people. After working in the TV station for more than two years, she felt that the whole operation process was easy to master, and there was no challenge. She also wanted to test the water in the commercial sea, to explore her own depth. "Many senior brothers and sisters have gone to open advertising companies, so I will learn from them." It was during the period when he was running an advertising company that Zhang Xiaoyu met his close lover, Mr. Kou Yanhua, by chance. "It was at a friend's dinner in 2002." Mr. Kou is still fresh in his memory. He recalled that at first he just thought Zhang Xiaoyu was frank and warm-hearted, but he did not expect that after in-depth conversation, he found that the ideas of both sides were very similar, with the feeling that Boya Guqin met a bosom friend. "At that moment, there was a voice in my heart. After nearly half my life, it was her!" The sparks between them are not only in the world outlook and dealing with people, but also in the concept of enterprise management and marketing. "In a way, it's our encounter that makes dayuanguo, and dayuanguo is the crystallization of our love."

Although Zhang Xiaoyu's advertising company has done a good job, there are too many uncontrollable factors and too strong competition. Therefore, Zhang Xiaoyu began to look for an industry with big development trend and market-oriented operation very early. But there are hundreds and thousands of lines in the world. Each line has its own advantages and disadvantages. Which line is most suitable for you? Zhang Xiaoyu has never had a clear idea. In 2003, Zhang Xiaoyu met an opportunity: a friend got a good location for a restaurant, which was very suitable for opening a restaurant. He asked Zhang Xiaoyu if he had any intention. After discussing with Mr. Kou, Zhang Xiaoyu believes that the largest industry in the world is undoubtedly the service industry, and catering is the leader of the service industry. Therefore, catering is undoubtedly a very promising industry. But which kind of food is the future development trend? After repeated discussion, inquiry and verification, Korean food, which has been rated as the healthiest, most nutritious and unique taste by the world catering industry, stands out. More importantly, the production method of Korean food provides the possibility for the chain operation to become stronger and bigger. Zhang Xiaoyu, who has determined her main direction and demands perfection in everything, did not start business rashly. Instead, she was looking for a chef and building a business model. In her opinion, if you want to do it, you have to do the best. Therefore, they named the future store "dayuanguo", which means large-scale, mass and world-class consciousness. Yuan means the first year, and the earliest food that can be eaten is called "Guo", On the whole, it has the meaning of popular and world-class health food. In addition, the calligraphy style "dayuanguo" also makes customers feel the inheritance of Han cuisine to Sinology, which naturally produces a sense of intimacy. It took two years for Zhang Xiaoyu to feel that the preparatory work was almost done. Of course, time is money. The store in the early days was rented out. Zhang Xiaoyu rented a shop on Xilin East Road between Ruijing new village and jinjiting. On September 8, 2005, with the help of China trade fair, "dayuanguo" Korean barbecue was officially opened.

Due to its remote location, "dayuanguo" business was flat in the first few months. "It was expected." Zhang Xiaoyu said that the reason why he chose this as the address of the head office was that the rent was cheap and the parking was convenient, but the more important reason was that he wanted to use it as the experimental base and training base for dayuanguo. With a small number of people, we can just spare time to practice "internal skills" and "only when we get home can we make an official appearance in the downtown market, so as to establish a good reputation at the beginning." Zhang Xiaoyu made clear his goal from the beginning. As for the future, with the community planning and construction of Ruijing new town gradually in place, it is definitely a golden treasure. "At the beginning, the business was not very hot because of the address and insufficient publicity. Many people still don't know. As more and more people come, business will definitely get better and better. " Zhang Xiaoyu has deep confidence in this. In fact, Zhang Xiaoyu's self-confidence is well founded. That is to say, the "dayuanguo" business model, which integrates many advanced concepts, is refined by the couple. Compared with other restaurants, dayuanguo has four advantages

The first is health and nutrition. In this respect, it has been recognized that Korean food ranks first in the world, and has been recognized by Xiamen catering industry. According to Zhang Xiaoyu, the first dish on the list of famous dishes in Xiamen in 2005 is the steamed oxtail with Dayuan fruit, which is cooked with a variety of tonics such as wolfberry, ginseng, honey, chestnut and carrot;

In the past, Korean food gave people the impression that it was delicious and the price was high, so most people could only occasionally satisfy their cravings. Dayuanguo has successfully reduced the cost through the centralized purchasing advantage of the central kitchen. Now the average personal consumption is 30-50 yuan. In addition, it has launched the preferential activity of eating 100 yuan and giving 30 yuan for free all the year round, which has become the ranks of affordable catering;

Third, service quality assurance. The instability of service quality caused by frequent replacement of service personnel has always been the fatal weakness of the catering industry. The practice of "dayuanguo" is very unique: "dayuanguo's service personnel not only can get 800-1000 yuan (divided into three levels) on the basis of food and housing, which is on the high side in similar enterprises, but also" transplant "the quintessence of product direct selling - pyramid distribution system to the salary management of service personnel, that is, the service personnel take the form of" one belt one "to teach "The advantage of this is that it can give full play to the subjective initiative of the service staff, ensure that the master does not hide his private affairs, and retain good employees," Mr. Kou further explained. "The better the job, the more apprentices he brings, and the higher the apprentice brings, the higher the salary will be. Do you think he is willing to go?"

Fourth, the quality of dishes is stable. As we all know, the position of the chef in Chinese food is extremely important, almost to the point of the survival of the restaurant, so the owners usually spare no effort to keep the chef. However, a high salary does not necessarily lead to a high return. The reason is that Chinese cuisine is closely related to the chef's physical condition and mood. "Dayuanguo" has no such worries. Zhang Xiaoyu said, "dayuanguo" specially hired three chefs, whose job is to study how to make and distribute the food to the standard that can be completed by the chefs. "In this way, it can be as delicious as McDonald's and Kentucky Fried chicken every time, and it is not controlled by the chefs, and the salary cost is also reduced." At the same time, in order to retain the chef and other middle-level managers, "dayuanguo" also let him own a certain amount of shares for free, and he can participate in the dividend when the profit reaches the goal. "Of course, if he is willing to go, the shares will be regarded as giving up automatically."

"Do you think that by doing all of the above," dayuanguo "food can guarantee good taste, health, fair price and good service. How can consumers not like it?" Zhang Xiaoyu said with confidence. Facts have also confirmed Zhang Xiaoyu's statement. It is reported that the number of repeat customers of dayuanguo has reached 95%. In 2008, the newly opened Lianhua Road crossing store is even more popular: every weekend, an endless stream of customers waiting in line has become a unique scene of "dayuanguo".

The basic framework of "dayuanguo" has been set up. Next, we will further improve our work in practice, such as launching lunch packages for coupons. While expanding chain stores, we will gradually distribute semi-finished products to supermarkets. Zhang Xiaoyu said that from the beginning, they set a high goal and a high starting point - to become a popular and family oriented world-class low-cost Korean food chain, so as to liberate as many housewives as possible from the tedious and greasy kitchen. "Dayuanguo" has only prepared for the preliminary work for more than two years. Every step of dayuanguo is to become a world-class low-cost Korean food chain As they move forward, they have even considered the issue of enterprise sustainability in the decades to come. When employees of "dayuanguo" work for a certain number of years and can retire, they will enter the inspection and supervision level and get a "dayuanguo" permanent card. With this card, they can eat and live free of charge in any "dayuanguo" chain store. They not only supervise the quality, but also have the responsibility to feed back the delicious food they see during their travel The responsibility of the headquarters is to "let dayuanguo bring together more delicious food from all over the world.". Of course, the head office will also give it a certain reward.

Only two stores of "dayuanguo" and

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