Lin Han
Lin Han
Lin Han, founder and CEO of Tongdao kuaijian, one of China's top ten entrepreneurs, phenomenal marketing expert, business leader, chief designer of future stores, dark horse tutor. In 2009, it created the business model of "investment outsourcing" and was praised as "channel venture capital" by the industry. In 2016, the new business model of "open platform sharing resources" was launched, which radiated distribution channels to thousands of cities across the country and built a new marketing ecosystem.
Profile
Lin Han, founder and CEO of Tongdao kuaijian, 2014 top 10 entrepreneurs in China, phenomenal marketing expert, business leader, chief designer of future stores, dark horse tutor. Linhan has served thousands of enterprises, hundreds of which have become leading brands in their respective industries, and dozens of which have been listed. He was selected by entrepreneur magazine as the "top 10 entrepreneurs" of the year and "did what Ma Yun could not do". Over the past seven years, he has helped enterprises collect more than 20 billion yuan in total. In 2015, he created dozens of super products for enterprises, which sold well all over the country. On December 17, 2011, he won the "best marketing service organization - best channel construction organization" award of the first financial marketing grand ceremony. Lin Han led the rapid construction of the channel, and won the recognition of the industry by virtue of the reputation established in the industry and the outstanding results achieved for customers.
Personal story
In 2009, in order to solve the pain of channel construction of Chinese enterprises, he pioneered the business model of "investment outsourcing", established the channel rapid construction, and revolutionized the process of channel construction of Chinese growth enterprises. in 2010, he presided over the construction of a one-stop investment promotion outsourcing effect platform, which matched precise projects for tens of thousands of investors every year and successfully signed contracts to solve the problem of enterprise channel laying. In 2011, he proposed a new profit model and a profit model replication system to provide a solution for enterprises to grow rapidly and multiply their value under the new economic environment, and led the channel construction to obtain venture capital injection. in 2012, the leading company served more than 200 enterprises, recruited 10000 distributors in the whole year, and collected 2 billion yuan from channels. Baidu and Amazon 360 have become the only top-level strategic partnership in the industry. in 2013, he led the company to transform into the most effective marketing public service platform in China, attracting nearly 40000 interested enterprises and serving more than 500 enterprises. in 2014, he led the company to upgrade its platform and become an effective "oto marketing service platform" in China. He was praised as "the founder who is most likely to bring the company to US $10 billion" by entrepreneur magazine. In 2015, Lin Han launched the "Lao Lin takes you to do business" community, attracted numerous fans, and won two awards of "influence community of the year" and "vitality community of the year". Piero scarufi, a silicon valley preacher, personally presented the honorary certificate for the award-winning community.
Get honor
”In 2016, it first launched the new mode of "open platform sharing resources", and won the exclusive interview of financial station; Lao Lin we media won the awards of "annual influence community" and "annual vitality community"; in 2015, the "Lao Lin takes you to do business" community launched by Lin Han won the awards of "annual influence community" and "annual vitality community", and "Silicon Valley preacher" Piero sgalu In December 2014, Lin Han, the president of the company, was awarded the "top 10 entrepreneurs of 2014" and became the founder most likely to bring the company to US $10 billion in 2014. Lin Han, the leader of China Merchants and outsourcing, won the special honor of APEC. In June 2012, the first APEC young entrepreneurs summit was held in Beijing, The summit aims to create a diversified and cross industry exchange platform for young entrepreneurs in various fields in the Asia Pacific region. Lin Han, President of Tongdao kuaijian, was invited to attend and won the "2012 APEC youth entrepreneurship Award". On October 17, 2012, Mr. Lin Han, President of Shanghai Tongdao kuaijian network service outsourcing Co., Ltd., China's largest business outsourcing and channel construction service organization, was invited to the studio of "vision" column of first finance and economics, and interviewed Jin Yu, a famous media person in Shanghai. He made a communication on the business model of Tongdao kuaijian and the survival and development of enterprises under China's current economic conditions And communication.
Social evaluation
1. Investment promotion charges according to the effect, does the fast construction of the channel want to surpass Alibaba in 5 years? ——In October 2011, 21st century business report; 2. Alibaba + Ctrip + channel implementation + product distribution = channel fast construction - first finance and economics in 2012; 3. Channel fast construction: Ma Yun's unfinished business - entrepreneur magazine in February 2014; 4. Lin Han: rebuilding new business ecology without boundary - Entrepreneur Magazine in December 2014; 4;
Ideological theory
Syllogism of Chinese marketing
1. Product winning: in the stage of product scarcity, the factory has become a money printing machine; 2. Advertising distribution: in the stage of media leading, one advertising solves three problems of brand, channel and sales cognition; 3. Era of consumer sovereignty: product surplus, consumers become the protagonists of the market, two worlds, three screens, advertising failure; the market enters the era of internal cultivation and competition.
China's economy is on the verge of collapse
1. The expansion of commercial real estate: kidnapping China's economic development, and the real economy and commercial retail are struggling; 2. Disordered Internet: disordered development of e-commerce and transitional price competition destroy offline retail, and at the same time, there are collective losses; 3. China's market has entered an era of internal cultivation and competition, in which enterprises can make profits, channels are willing to sell and consumers are willing to buy.
The trend of China's marketing reshuffle
1. The market has entered the period of precision marketing from fuzzy marketing, and companies without it have no future and hope; 2. In the past, the market relied on experience to make qualitative judgment, which was a process of trial and error. Experience has devalued and began to fail; 3. Data marketing based on Internet and new technology, quantitative analysis of consumer traces and behavior, and marketing are the general trend.
Chinese market entry
C2B
times
1. In the era of product surplus, marketing R & D is far more important than product R & D; 2. In the era of terminal control, how to sell is more important than how to produce; 3. In the era of personalized C2B, how to buy is more important than how to sell.
New views on business activities
1. Replication: business that cannot be replicated is not a good business; 2. It: openness, informatization and digitalization; 3. Layout: strategic planning and advanced allocation of resources.
On the concept of investment channels
1. In the past, good products + good advertising = good channels = good sales, which is only for investment promotion; 2. Good industrial projects, which are horizontally attractive to professional and high-quality investors in the industry, can be regarded as good investment promotion; 3. Good social business opportunities, which are attractive to all social investors after all-round inspection, can be regarded as long-term investment promotion.
On enterprise management
it's better to be a foot deep than a foot wide, and focus and do well in the start-up period; do something first, but not face to face, especially the marketing organization is bound to change; when operating an enterprise, we should consider the money sharing mode at the same time when formulating the money making mode; only if we consider the business of making money, can we have a bright future; and simplify and standardize the complex things Standardization, so that novices can quickly enter the industry, quickly achieve scale replication.
Building a new marketing ecosystem in China
1. The Internet is creating value - user value, but it is also destroying value - traditional enterprises and traditional users; 2. E-commerce platform is the "star absorbing method". If a platform adds more than 100 billion running water, it will eliminate 500000 merchants; 3. Offline merchants become vulnerable, because there is no connection, networking, complementarity and integration; 4. No matter how small the forces come together, it can also produce surprise Human power, survival and development, can only rely on unity. 5. Business Gang, let the businessmen in the same city unite to fight against the elephants!
Representative works
Mixed theory, Lao Lin takes you to do business, thoughts of Lin Han and marketing of Lin Han
Chinese PinYin : Lin Han
Lin Han
