Liu Xiaoyan

Liu Xiaoyan

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Liu Xiaoyan, female, born in September 1970 in Yingtan, Jiangxi Province, holds a master's degree. She founded Shenzhen Benni Industrial Development Co., Ltd. and is one of the top ten outstanding young candidates in Shenzhen.

In 1992, 22-year-old Liu Xiaoyan went south from her hometown Yingtan, Jiangxi Province to work in an electronics factory with a monthly salary of 900 yuan. In 2003, Shenzhen Benni Industrial Development Co., Ltd., founded by Xiaoyan, has become one of the "top 50 well-known enterprises in China's professional clothing industry". Today, Xiaoyan is making continuous efforts to make her brand "Benni poetry" stronger and bigger. She is on a road that will be taken to make China's national enterprises stronger and bigger. She said: "it's not easy to walk this road, but it's broad-minded to go out.". Ms. Liu Xiaoyan is a woman with dreams, passion and delicate feelings, which can be seen from her elegant speech and dreamlike eyes. But her strong action force and strong belief in dreams, the reporter is in understanding her entrepreneurial story, just to understand. Dream and strong action, it is the perfect combination of the two, in the land of Shenzhen, Xiaoyan successfully interprets the story of flying dream. a song, a dream "I came to Shenzhen because of a song. "Liu Xiaoyan said with a smile," the song is called "the night is fading". It is about Shenzhen. I still remember the lyrics' how beautiful the night is in Shenzhen '. "In 1992, Liu Xiaoyan, who graduated from technical secondary school, went south to Shenzhen." at that time, I was carrying 100 yuan and had a restless heart. In an electronics factory in Longhua, Liu Xiaoyan found her first job in Shenzhen: quality manager. Her monthly salary is 900 yuan. She only spends 100 yuan and saves the remaining 800 yuan. "At that time, she stayed in the factory almost every day, didn't go out to play and had no friends. "Some colleagues don't understand. Why? Liu Xiaoyan replied, "because I have a dream in my heart. I have no family background. If I want to succeed, I have to rely on my own diligence, thrift and hard work. Xiaoyan likes to write poems, essays and dreams. Since she was 16 years old, almost all her pocket money came from contributions from all over the country. In 1992, Xiaoyan went to Shenzhen with her dream in her head. "At that time, I just wanted to go out and start my own business. I didn't know what to do. "When Xiaoyan arrived in Shenzhen, it was August. It was a typhoon. It was full of rain and leaves. There was only 100 yuan left in her pocket. But it is strange that such a scene did not make her feel lost. "At that time, I just held up my published works and asked about the employment opportunities without any goal. I had no money to buy drinks, so I had to eat 20 cents instant noodles to fill my stomach. Looking at the buildings and gorgeous night on Shennan Road, I have no reason to believe that I will definitely become a member of this city and find my own place here. "Xiaoyan's first job was to do semi-finished product inspection in a wool textile factory in Dongguan. A month later, she returned to Shenzhen and worked as a manager assistant in an electronics factory in Dalang. During that time, she paid 900 yuan a month for overtime, but she insisted on saving 800 yuan a month. "It's not enough to spend 100 yuan a month. I don't dare to go out to dinner with my colleagues, don't go shopping, and I don't have any friends. It's almost self abusive to outsiders, but I think it doesn't matter, because my goal is very simple, that is to save more money as soon as possible and start my own business. "After more than a year's accumulation, Xiaoyan has her first deposit: 15000 yuan. With the savings of 15000 yuan, in April 1994, seven sewing machines and eight workers started to set off Xiaoyan's dream in a small clothing factory in a three bedroom and one living room house in Dalang. with such a low threshold and a brand new industry, we can imagine the difficulties. "It's only 15000 yuan in total, but it costs 10000 yuan to buy a sewing machine. I don't know whether I should use the money I have to pay wages or buy materials. It's almost time to ship, but many technical backbones quit. I carry several bags of gifts and look for them one by one in a farmer's room. I don't know which door they live in. I go door to door Looking for, finally found a few master, very difficult to handle the order completed. "In order to get orders, as early as one month before the establishment of Benni Industrial Company, Xiaoyan began to write letters to all the companies that she usually saw on the bus and found on the yellow pages. In short, all the companies that could get the address wanted to make uniforms for these companies, and some of them went to the door to find them. "At that time, Longhua was building roads everywhere, and the loess was flying everywhere. I still remember a visit to a customer. I went to the customer's factory gate after riding a bicycle for more than an hour to see the Loess all over my head. The security guard sympathetically reminded me whether you want to comb your hair before going in. Xiaoyan's first order came from a neighbor of the electronics factory where she worked. One day, Xiaoyan went to the boss of the company with a try mentality, hoping to help the other party make uniforms. She didn't expect that the other party would agree to more than 2000 uniforms in exchange for more than 30000 yuan of sales. This first order is Xiaoyan's first salary, and it is also an order that Xiaoyan is very grateful for. "in the course of more than 10 years of entrepreneurship, although I have been wandering around Longhua Dalang, the scale of the factory is getting larger and larger, and whenever there are too many orders to fit, I move to a larger place for development. On average, I move my home every two years. Every time I move my home, I feel that I am one step closer to my dream. "For every move, Xiaoyan is impressed, just like a toddler. Every step is full of joy and gratitude. at first, she lived in a farmer's house with three rooms and two living rooms, which was not only a factory, but also a warehouse and an employee's dormitory. Until 1995, Xiaoyan mainly took on small orders from large factories and helped some enterprises make uniforms. However, because there were more orders, she moved to a two-story house, where the shop below was a workshop, and the warehouse and office above were. By 1996, she went to work in the factory In 2002, Xiaoyan began to buy land and set up her own factory, dormitory and office. Now, Xiaoyan is busy in planning and preparing for the construction of Benni land, the Shenzhen brand clothing industry cluster base in Dalang Let Xiaoyan and her Benni industry show their strength. the road of independent brand is getting wider and wider how hard it has been. However, to be a processing factory, most of what she has done is nothing more than making wedding clothes for others. Xiaoyan's real dream is: "let bennishi become a famous clothing brand, and let everyone like and wear the clothes we designed. "Since 2002, Xiaoyan has created her own brand: Benni poetry. In a very short period of time, nearly a hundred "bennishi" brand clothing stores (counters) have been in full swing inside and outside the province, with simple and fashionable products. The company has successively designed and produced a series of high-tech anti-static and dust-proof work clothes, high temperature resistant and breathable work clothes, easy sterilization medical packaging cover, high count cotton wrinkle resistant shirt, men's and women's suits, professional men's and women's fashion and other products, which have been unanimously affirmed and praised by customers and consumers. In 2003, it was also rated as one of the top 50 well-known enterprises of China's professional wear. Today, the annual output of bennishi clothing has reached 600000 pieces, and the number of employees has grown to more than 200. "However, compared with processing and uniforms, it is a more difficult way to start a business to become an independent brand. In 2005, the development of Xiaoyan's independent brand met unprecedented challenges. Because she stopped processing business all of a sudden, she was transformed into an independent brand in an all-round way. The stall was too large, the transformation was too urgent, and the cash flow could not keep up. The plight of almost no rice in the pot makes this dream chaser who has been running wildly for more than 10 years have to slow down his pace, and also fall into deep introspection: "during that time, in the dead of night, the workers all fell asleep. I would often be in a daze in the workshop and ask myself, 'can you still see the sun tomorrow? During that time, I stopped for a while, spent a whole year cleaning up inventory, sorting out ideas, and then went back on the road. "Now, Xiaoyan focuses on her own brand, but she doesn't give up the processing and uniform business. Her idea is that" supporting the development of her own brand with processing profits may go a little slower, but it will be more stable. " grow together with the company like many entrepreneurs, the road to entrepreneurship is full of hardships. "One of the biggest difficulties is capital, the other is talent. "Once, a few new technical workers in the factory suddenly gave up. Seeing that the time for delivery was coming, Liu Xiaoyan had to carry several bags of gifts and shuttle through a farmer's house." at that time, there was no telephone or mobile phone. I only knew where they lived, and I didn't know where they were. I searched door-to-door all night for several hours. "Now speaking of these things, Liu Xiaoyan has a calm smile on her face. Today, the former small workshop has developed into a clothing company with its own brand, and the former working girl has grown into a female boss who manages more than 200 employees. Although she has gone through a lot of "obstacles", Liu Xiaoyan has survived every time, and she has grown and matured with the company. she

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