Blue ocean

Blue ocean

The so-called blue ocean refers to the unknown market space. If an enterprise wants to start and maintain profitable growth, it must surpass the industrial competition and create a new market, including one is the breakthrough growth business (new products or new models in old markets), and the other is the strategic new business development (creating new markets, new sub sectors and even all new industries). Compared with the blue ocean refers to the unknown market space, the red ocean refers to the known market space. Generally speaking, the choice to enter the market is to open up a new road in the blue sea or to fight a bloody road in the Red Sea, which is compared with the choice to survive in the market space.

In order to seek lasting and profitable growth, enterprises often compete with their rivals tit for tat. They fight for competitive advantage, market share and differentiation.

However, in the overcrowded industrial market, hard competition can only make enterprises fall into the bloody "Red Sea", that is, the fierce competition in the known market space, and compete with competitors for the shrinking profits.

In addition, according to a number of information records, as well as the extended significance of the industry, blue ocean is also referred to engage in different occupations.

classification

In different contexts, blue ocean has different meanings. < ol > < li > Blue Ocean is an emerging market full of profit and temptation without vicious competition. < / Li > < li > is a business strategy to avoid fierce competition and pursue innovation. < / Li > < li > in addition, according to the reference of many data records and the extended significance in the industry, blue ocean also refers to a career different from the conventional one.

Future prospects

If an enterprise wants to start and maintain profitable growth, it must surpass the industrial competition and create a new market, which includes breakthrough growth business and strategic new business development (creating new markets, new segments and even new industries). compared with the blue sea, it refers to the unknown market space, while the Red Sea refers to the known market space. Red Sea generally refers to a highly competitive market. In the Red Sea, the industrial boundary is clear and definite, and the competition rules of the industry are known. Companies in the Red Sea are trying to outperform their competitors in order to capture more market share under known demand.

A suggestion to judge blue sea and Red Sea

Because red sea and blue sea are two relatively abstract conceptual terms, there is no actual analysis and judgment model or standard value. Therefore, in the process of analyzing the industry, how to accurately distinguish the Red Sea and the blue sea has become a big problem. according to practical experience, analysts can take the analysis model of "market competition" as the main judgment standard, supplemented by "unique personal judgment standard based on their own industry experience".

Chinese PinYin : Lan Hai