Red Dragonfly

Red Dragonfly

Since its establishment in 1995, red dragonfly has been recognized and sought after by the majority of consumers for its fashionable appearance, friendly price and intimate service. Red Dragonfly said that in the future, if the end market competition in the leather shoes industry further intensifies, red dragonfly can not further improve its market share, which will have an adverse impact on the company's brand promotion and performance growth. From 2012 to 2014, red dragonfly's main business income was 3.04 billion yuan, 3.19 billion yuan and 3.09 billion yuan respectively, with a year-on-year increase of 4.85%.

Basic introduction

In the first half of the year, the main brand of red dragonfly has been constantly upgrading its youth, increasing the proportion of leisure products in its products, strengthening the upgrading and transformation of store image and props, highlighting the brand image of young vitality in brand publicity, and constantly narrowing the distance with young groups

History of shoemaking

Brand history, culture and value

Red Dragonfly Group is located in Wenzhou, the "top ten most dynamic cities in China". Founded in March 1995, Red Dragonfly Group is a national non regional group with professional shoemaking, clothing and diversified investment.

Red Dragonfly Group always adheres to the core concept of "seeking proximity from distance", creatively implements "managing money from a long distance and managing people from a short distance" in private enterprises, vigorously introduces senior management talents and technical professionals, constantly improves the modern enterprise system, actively creates a good enterprise atmosphere of "culture, nature and affinity", and strives to build an invincible cultural team so as to ensure the success of the enterprise It has achieved unconventional and leaping development. Through the implementation of modern enterprise management system, red dragonfly has obtained ISO9002 quality system certification and ISO14000 environmental protection certification. By 2019, Red Dragonfly Group has become a national medium-sized enterprise, an advantageous enterprise of China Leather Industry Association, one of the top 500 private enterprises in China, one of the top 100 industries in China, one of the key private enterprises in Zhejiang Province, and one of the "five batch" enterprises in Zhejiang Province. "Red Dragonfly" leather shoes won the first batch of "national inspection free products". In 2002 and 2005, they were successively awarded "China famous brand products" and won the golden deer award, the highest award of Wenzhou factory director and manager for six times.

"Shoe culture" research center and "green grass" marketing network are the two core competitiveness of Red Dragonfly brand. At the beginning of its establishment in 1995, the group held high the banner of culture, implemented the strategy of "opening up the way for brands and prospering enterprises through culture", vigorously carried forward Chinese traditional culture, and took shoe culture as the carrier. For ten years, the group has successively created several national firsts: the first national shoe culture research center was established in October 1999; the first national shoe culture exhibition hall was established in May 2001; and the national first shoe culture exhibition hall was published in October 2001 In October 2003, the first set of shoes culture stamps in China was issued. In May 2005, the national "China Shoes Culture Museum" with a total area of 1500 square meters and a total investment of 10 million yuan was officially completed in red dragonfly company.

In 1998, red dragonfly began to carry out the "green grass" monopoly plan and build a "fast and stable marketing network". In the past nine years, red dragonfly has set up 25 marketing branches, more than 40 offices, more than 3600 stores, in store stores and counters, forming a complete three-dimensional brand chain monopoly system. Its market share has been in the forefront of its counterparts in the country for many years.

Wealth view and cooperation view

To maintain the concept of "the more wealth, the greater the obligation", red dragonfly groups think about the source of wealth, actively participate in the construction of China's harmonious society, and consciously undertake social obligations. The annual tax amount of red dragonflies is more than 10 million yuan, more than 20000 direct employment opportunities are created for the society every year, and nearly 40 million yuan has been donated in social public welfare and charity. At the same time, red dragonfly company maintains the cooperation concept of "honest cooperation, create win-win situation together", with the vision and mind of "based on reality, facing the world, focusing on the future", and consciously adheres to a good strategic partnership with thousands of raw material suppliers and brand agents.

In 2005, on the occasion of the 10th anniversary of the Red Dragonfly Group, Mr. Qian Jinbo, chairman and President of the group, put forward the strategic idea of "return to zero and leap forward". More than 20000 red dragonflies are working towards the grand plan of "31135041" [three years, one Shanghai Management Center, one major footwear industry, three R & D and production bases, five billion annual output value, and four integrated construction enterprises (equity diversification, management institutionalization, manager professionalization, corporate culture integration)].

Children's wear

Red Dragonfly Group Wenzhou children's products Co., Ltd. is a wholly-owned subsidiary of Red Dragonfly Group, founded in 2003. The company takes building China's first children's brand as its mission, and takes "creating happiness for childhood" as its brand theme. Since its establishment, it has introduced a modern scientific management system. It is a famous children's brand enterprise specializing in the production and sales of children's shoes, children's clothing, children's bags and other children's products.

Red Dragonfly children's business division has always maintained the brand concept of "nature" and "root childhood", maintained the development mode of steady promotion, sincerely served customers, and established a good brand image of Red Dragonfly children's shoes and children's clothing. Under the guidance of the group and the care and support of all partners and generous customers of Red Dragonfly children's cause, red dragonfly children's cause keeps forging ahead and develops strongly. It has developed into a famous children's brand with four production bases, independent R & D centers, 14 offices, nearly 300 sales terminals, and won the title of "the first brand of consumer satisfaction in children's shoes and children's wear market in China". It has become one of the leaders in children's shoes and children's wear industry.

Social evaluation

In 2019, he was rated as one of the top 10 of the "2019 new consumer brands of women's shoes and boots" released by iimedia ranking.

Chinese PinYin : Hong Qing Ting