Sheraton Le Grand Large Hotel

Sheraton

Sheraton is a brand of the world's top 500 Starwood Hotels and Resorts Management Group. Sheraton has owned more than 400 hotels in 72 countries since 1963. Sheraton is strict in site selection and mainly chooses attractive metropolises and resorts. In the hotel and casino industry, Starwood group has a strong brand awareness in major markets around the world and a leading position in pricing.

Brand service

Starwood Hotels are well located, mainly in big cities and resorts. The criteria of group hotel location are: the development history of the region shows that there is a large and growing demand for luxury and high-end hotels providing all-round services in the region, and the space available for building the hotel site is limited, so it is quite expensive to develop this kind of space. As the largest hotel group in the luxury high-end segment of the hotel industry, Starwood's scale strongly supports its core marketing and reservation system. Starwood Hotel focuses on luxury and high-end segment market, while its various brands focus on different secondary markets in the market. Starwood hotel also occupies an important position in the casino industry. It mainly operates this business through the Caesars brand. Sheraton Hotel provides home away from home service for leisure tourists.

Hotel history

establish

On March 7, 1887, Ernest Henderson, the founder of Sheraton, was born in Chestnut Hill, not far from Boston. Henderson began to enter the hotel industry in 1933. Sheraton was one of the first two hotels of Sheraton Hotel Company. In 1937, he founded Sheraton Hotel Company. The hotel company began to use the unified name of Sheraton in 1939. It was not until 1957, that is, 20 years after the establishment of Sheraton company, that the first hotel was really built.

Hotel Management

Starwood Hotels and Resorts International Group was formerly known as Starwood lodgingtrust / Starwood lodgingcorp. Before it was renamed, in 1996, it had 100 hotels, 26483 rooms and annual revenue of $385.3 million. In 1998, Starwood completed the three major events of renaming and merging ITT group and Westin Hotel, which had a considerable impact on its development. Starwood is famous for the luxury of its hotel. The group's brands include St. Regis（ St.Regis ）, the luxury collection, w hotels, Westin, LEM é ridien, Sheraton, fourpoints, aloft and element. Franchise 41.8%, entrusted management 28.5%, capital management and other 29.7%. In July 2005, the United States "hotels" magazine published the statistics of 2004, Starwood (USA) (New York stock market code: hot) has 733 hotels and 230667 rooms, ranking eighth; in 2003, it ranked eighth, 738 hotels and 229247 rooms.

Entering the Chinese market

It entered the Chinese market in 1983, with 20 hotels in China and 17 under construction. Hotels in China are entrusted management, franchised operation and selective capital management. Hotels in China are distributed in metropolises and famous tourist cities, including two hotels in Beijing, one in Chongqing, and others in Macao, Shanghai, Zhejiang, Guangdong, Guiyang, Tianjin, Wuhan, Zhengzhou, Anhui, Hunan, Fujian, Shandong, Heilongjiang, Shenyang, Changchun, Sichuan Jinzhou, Guilin, Xi'an, Changzhou, Wuxi, Nanjing, Suzhou, Zhenjiang, Sanya, Huizhou, etc. on March 21, 2004, Sheraton Hotel Group signed a contract with greater China International (Shenzhen) Co., Ltd., and the hotel part of Greater China International Trade Plaza was under the unified management of Sheraton Hotel Group, so that the largest single building in China, Greater China International Trade Plaza with a construction area of more than 300000 square meters, entered the substantive start-up stage and will be fully put into use in 2005. In terms of architecture and project hardware, the Greater China International Trade Plaza is world-class in terms of space, facade design, curtain wall, elevator and air conditioning equipment, including the first helicopter air apron in the central area. Its purpose is to create a super first-class platform for multinational enterprises and the world's top 500 to enter the market.

What's new

The first Sheraton Hotel in Harbin signed a contract on March 17 to open Yongtai City in 2015. The reporter learned from relevant departments that the first Sheraton Hotel in Harbin will settle in Yongtai City, and the signing ceremony will be held in Sofitel Wanda Hotel on March 17. With a total investment of 1 billion yuan, the hotel will build the largest business club in Harbin, with a construction scale of 7600 square meters and is expected to open in 2015. Industry insiders generally believe that the entry of Sheraton Yongtai will greatly revitalize the development of Hadong District, and at the same time, it will show the prospect of high-speed development of Hadong New District in the future. Sheraton Longguang Shantou opens its 100th Sheraton Hotel in Asia Pacific Region

First class platform

On July 10, Starwood group recruited assistant manager for Sheraton Sanya Resort Hotel through the CCTV economic channel "absolute challenge" column, which attracted public attention. On July 13, the general manager of Sheraton Sanya Resort Hotel held a forum on Hainan tourism hotel work in Yantai International Hotel Mr.Nardini The statement on "no trace of theory" was welcomed. At the end of 2004, Sheraton signed a contract with Changsha store. on May 12, 2005, Xinjiang Haotai Industrial Development Co., Ltd. signed an agreement with Sheraton overseas management company on Sheraton Urumqi Hotel, which will open on May 1, 2006. The project invested and developed by Xinjiang Haotai industry includes hotels, shopping malls, office rooms, etc. The total scale of the project is more than 200000 square meters, with a total investment of more than 800 million yuan. On October 1, Sheraton hot spring resort was put into trial operation, covering an area of more than 70000 square meters, with a construction area of more than 50000 square meters, 347 guest rooms and an investment of 420 million yuan. On December 10, the Sheraton hot spring resort in Haikou was opened. It was invested 420 million yuan by China Huaneng Group as a five-star resort with 341 rooms. In March 2006, the Sheraton Shenzhen hotel was put into trial operation with an investment of 400 million yuan and a construction area of 60000 square meters. On March 13, Tianhe City Group (formerly Tianmao group) signed a contract with Starwood Hotels and Resorts International Group for the 450 room Sheraton Guangzhou Tianhe City West Tower Yuehai Hotel, which is scheduled to open at the end of 2008. This is the first time Starwood's Sheraton has landed in Guangzhou. Las Vegas Sands will finalize an agreement with Starwood hotel group to build a Sheraton Hotel and a St. Regis Hotel in Macao. In 2007, the Sheraton fupeng hotel in Changshu opened with 340 rooms, invested by Changshu Yukun real estate investment company. in 2008, another Sheraton five-star hotel was opened in Pudong, Shanghai. in mid August 2009, the 48th chain hotel operated by Sheraton, Westin and other brands of jiadawu international group was established on the Bank of Desheng River in Daliang new urban area of Shunde, becoming the first five-star international first-line hotel brand in Shunde. on April 30, 2010, Sheraton green city Thousand Island Lake Resort opened, with 250 rooms and Suites, covering a total area of 1694 square meters. october 2011 Sheraton Jinzhou hotel opened on October 1, 2011. The main building is 43 floors high with a total of 427 rooms (sets). sheraton Huzhou hot spring resort opened on September 28, 2012, and Sheraton Huamao in Beidaihe, Qinhuangdao opened on July 2013. on November 4, 2014, the 100th Sheraton Hotel in the Asia Pacific region opened in Shantou linbaixin Times Square.

the way of management

Ten Commandments

Henderson left the world on September 6, 1967, but his "Ten Commandments" still remain in the world: 1. Don't abuse power and ask for special treatment. If you don't resist it, you will indulge. Don't take gifts from those who ask for them. Mary Kennedy is responsible for all the decoration of Sheraton Hotel. Mary Kennedy stood out from eight decorators after a competition. Since then, she has been employed by Sheraton Hotel Company as the general host of hotel rooms, restaurants and lobby decoration. 4. We can't go back on the confirmed room reservation. 5. Don't give orders to subordinates before they fully understand the exact purpose. 6. The advantages of running a small hotel may be a taboo in managing a large hotel. 7. In order to make a transaction, it is not allowed to squeeze the other party's "last drop of blood". 8. Cold dishes should not be served. 9. Decision making depends on facts, calculation and knowledge. 10. Don't rush to blame your subordinates for their mistakes.

the way of management

In the actual operation of Sheraton company, Mr. Henderson also has some ways of operation which are also desirable: 1. Emphasis on responsibility and diligence. 2. Emphasis on guest supervision and evaluation of hotel service quality

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