Xikou Yinfeng Resort

Cancellation of high end hotels in Ningbo

Under the "deterrence" of eight regulations and six bans of the central government, the popularity of local star hotels in Ningbo has shrunk sharply. One after another, there were "refunds" from government departments' group meetings and thank you meetings. At the end of the year, it was the busy time for star hotels in Ningbo, but in 2013, there was a "reversal drama".

background

After the central government issued the "eight regulations", the style of government and officials was greatly improved. The high-level leaders took the lead in setting an example. They made simple visits and inspections, and spared no effort in dining and accommodation, setting a good example for all localities. In such a big atmosphere, if any level or place does not take the change of work style seriously, it will surely be criticized by public opinion and even severely accountable. Therefore, it is not surprising that there have been some changes in the work style in some places, and even the government agencies have "refunded" the star hotels as in Ningbo. for the "eight regulations" and related party discipline constraints issued by the central government, there should be a more detailed implementation standard and operation specification. The key to the problem is to really restrict officials from using public cars privately and let local governments "have no money" to spend extravagantly.

phenomenon

The meeting is short, the dinner is reduced, the reception is simplified, the waste is less, the etiquette is not exchanged, the Chinese new year has become very "light". in mid January 2013, 10 star hotels in Ningbo, including Nanyuan Hotel, CITIC Ningbo International Hotel, Kaiyuan Hotel, Lianyi Hotel, Kelly Hotel, Dongqian Lake Qianhu Yuezhuang Hotel, Beilun landlady Xinguang Hotel, Yuyao Pacific Hotel, Xikou Yinfeng Resort and Xiangshan Shipu Kaiyuan Hotel, suffered "refund". the person in charge of Nanyuan hotel said: "there is a saying in the hotel industry:" when will business be good when business was bad before the new year? ". In the area of box banquets, the rental rate of our 18 boxes can be maintained at 90% - 100% at this time in previous years. In 2013, it was a precipitous decline. Over the past month, the rental rate has dropped by 34%. Some of the boxes that have already been reserved have been cancelled one after another. When asked about the reason for the cancellation, the guests said, "the person invited can't come." the hotel was helpless. There are also site reservations for group meetings. Many major events confirmed in December 2012 have been cancelled. In recent days, we have received at least 10 cancellations. "

influence

He zhenbiao, a professor at the school of media and design, Ningbo Institute of technology, Zhejiang University, holds a positive attitude: "this is a manifestation of social progress. The government's public finance should be used in public services rather than consumption. The practical government atmosphere can also have a demonstration effect on society." "From the perspective of hotels, this was the golden age of the hotel industry in the past, but 2013 has turned into a cold winter. It is understandable that there are many complaints." Wu Tingyu, Dean of the school of humanities, Ningbo Institute of technology, said that the hotel's cancellation was expected. He believes that this phenomenon reflects the great changes from politics to business. In the future, the target group will change from government affairs to business, from mainly facing officials to facing general groups. It is necessary for businesses to transform their thinking quickly. For example, they can change their marketing ideas, learn from foreign star hotels, and launch characteristic services.

Chinese PinYin : Xi Kou Yin Feng Du Jia Cun