Rural credit cooperative association of Shangcheng County(shang cheng xian nong cun xin yong he zuo lian she )

Xinyang Rural Credit Union Office

Xinyang rural credit union office is the agency of Henan Rural Credit Union.

Business outlets

Shihe District Rural Credit Cooperatives in Xinyang City, hereinafter referred to as "Shihe District cooperatives", Pingqiao District Rural Credit Cooperatives, hereinafter referred to as "Pingqiao District cooperatives, Minggang rural credit cooperatives, hereinafter referred to as" Minggang cooperatives, Guangshan County Rural Credit Cooperatives, hereinafter referred to as "Guangshan County cooperatives, Huangchuan County rural credit cooperatives, hereinafter referred to as" Huangchuan County cooperatives " Xi County Rural Credit Cooperatives, hereinafter referred to as "Xi county cooperatives, Huaibin County Rural Credit Cooperatives, hereinafter referred to as" Huaibin County cooperatives, Shangcheng County Rural Credit Cooperatives, hereinafter referred to as "Shangcheng County cooperatives, Henan Luoshan Rural Commercial Bank Co., Ltd., hereinafter referred to as" Luoshan rural commercial bank, Henan Xinxian Rural Commercial Bank Co., Ltd., hereinafter referred to as "Luoshan rural commercial bank, Henan Xinxian Rural Commercial Bank Co., Ltd Referred to as "new County Rural Commercial Bank" and Henan Gushi Rural Cooperative Bank Co., Ltd., hereinafter referred to as "Gushi rural cooperative bank" to perform management, guidance, coordination and service functions. The above 11 units are local financial institutions with independent legal personality and have 390 business outlets.

Development status

By the end of April 2008, the balance of various deposits of the 11 rural credit cooperatives in Xinyang city had reached 20.1 billion yuan, a net increase of 2.97 billion yuan compared with the end of last year, and a net increase of 8.8 billion yuan compared with the beginning of the establishment of the Municipal Rural Credit Office in 2005, an increase of 79%. The increase in deposits reached a new record in the same period. The steady growth of the city's Rural Credit Cooperatives' deposits has strengthened the strength of supporting agriculture. In the first four months of this year, the city's rural credit cooperatives made a net loan of 966 million yuan, which strongly supported the local economic construction.

Achievements

In recent years, with the development opportunities brought by deepening the system reform, the city's rural credit cooperatives have strengthened their business philosophy, innovated service varieties, expanded excellent customers, continuously refined the incentive mechanism, accelerated the construction of high-quality outlets, increased investment in information technology, improved service functions in an all-round way, effectively enhanced market competitiveness, and further expanded the market share of deposits. Highlighting characteristics and focusing on key points. The city's rural credit cooperatives firmly grasp the golden season of deposit and the gold customer group, based on the advantages of resources, highlight the characteristics of the industry, make use of high-end customers, and actively carry out various forms of deposit activities. Speed up the transformation and upgrading of outlets, create a number of high-quality outlets with excellent service, good efficiency and strong radiation, further consolidate the rural position and expand the urban market. At present, the city's rural credit cooperatives deposit more than 100 million yuan of boutique outlets up to 38. focus on publicity and marketing. The city's rural credit cooperatives use radio and television, newspapers and magazines and other news media and advertising and other forms to play a good billboard, meticulously do a good job in the publicity and promotion of the "top ten credit" service brands and the issuance of Jinyan card. Through radio, television, newspapers, publicity cars, light boxes, walls and other advertising, they have strengthened their brand awareness and produced a strong sensation and good reputation The social impact of the crisis. innovative measures and service. The city's rural credit cooperatives combine conventional services with characteristic services, and actively carry out differentiated services. For those large depositors and public depositors, the leaders of the cooperatives and credit cooperatives will lead them to do a good job in group and systematic customer deposits. The rural credit cooperatives seize the favorable opportunity to cash the direct subsidy for grain and comprehensive direct subsidy for agricultural means, clarify the responsibility of special personnel, refine the counter service, and effectively improve the retention rate of direct subsidy. In order to better meet the needs of customers and further broaden the deposit channels, the city's rural credit cooperatives actively opened bank card business. In just over two months, they issued 64000 bank cards and the balance of card deposits reached 435 million yuan.

Chinese PinYin : Shang Cheng Xian Nong Cun Xin Yong He Zuo Lian She