Evergrande Life Assurance Co.,Ltd

Evergrande Life Insurance Co., Ltd

As an insurance company of Evergrande group, Evergrande life has total assets of more than 100 billion yuan.

On November 22, 2015, Evergrande Group officially announced its entry into the insurance industry, changing its name to Evergrande Life Insurance Co., Ltd., which won 50% of the equity with 3.939 billion yuan

development history

From the foundation of the first project to the comprehensive expansion of more than 870 projects in more than 280 cities across the country, from strengthening the real estate industry to diversified development, the company always adheres to the enterprise tenet of "building a brand with quality and building a great cause with integrity", carefully plans, pays close attention to implementation and works efficiently. In the course of more than 20 years of development, the company has successively formulated and implemented eight "three-year plans" and passed the scientific and technological innovation The forward-looking strategic planning and efficient implementation of the strategy ensure that the company has created a unique brilliant achievement in the Chinese business community.

Hard work and rapid development [1996-1999]

In 1996, the company was established in Guangzhou. From scratch, it went against the market in the Asian financial crisis. Relying on the strategy of "small area, low price and low cost", it seized the first opportunity. In 1997, the first real estate, Jinbi garden, was sold out in two hours, realizing sales of 80 million yuan and obtaining the first barrel of precious gold for its initial development. After three years of hard work, Evergrande real estate emerged from more than 2000 Guangzhou real estate enterprises in 1999 and became one of the top 10 real estate enterprises in Guangzhou.

Practice hard and lay a solid foundation [2000-2002]

Since 2000, the company has further consolidated the foundation for development, focused on integrating resources, standardizing processes and improving management, and successively developed "Jinbi" series of boutique buildings. The company's brand and strength have improved by leaps and bounds, ranking first among the top 10 most competitive real estate enterprises in Guangzhou.

Second pioneering to expand the whole country [2003-2005]

Since 2003, the company has implemented the compact group management mode, adopted the standardized operation mode of unified planning, unified bidding, unified procurement and unified distribution, and established the positioning of the people's livelihood real estate of full fine decoration and delivery. In May 2004, the company smashed the central garden of Jinbi century garden, which costs tens of millions but does not meet the quality standard, and began to implement the quality strategy, constantly realizing the upgrading of products, laying a solid foundation for the national expansion. On May 26, 2004, Evergrande proposed "building Evergrande"

Expand the whole country and move towards the world [2006-2008]

Since 2006, the company has expanded rapidly from Guangzhou to more than 20 major cities in China, such as Shanghai, Tianjin, Wuhan and Chengdu. The number of development projects has increased from 2 to more than 50, ranking among the top 20 real estate enterprises in China. At the same time, it has successfully introduced international investors such as Temasek, Deutsche Bank and Merrill Lynch, which has become a benchmark for Chinese real estate enterprises to move towards the international market.

At the end of 2008, the company's core economic indicators achieved 10-20 times of unconventional growth compared with 2006, creating a miracle of leapfrog development.

Steady operation to reach the peak again [2009-2011]

In 2009, the company was successfully listed in Hong Kong and became the largest domestic real estate company in Hong Kong. By the end of 2011, the company had developed more than 200 projects in more than 120 major cities across the country. The land reserve, area under construction, sales area, completed area, profit index and other important economic indicators were ranked first in the industry. The brand value exceeded 21 billion yuan, and the scale and brand further achieved a significant leap forward.

Deepening management and stabilizing growth [2012-2014]

Since 2012, the company has fully implemented the policy of seeking benefits from management, deepened basic management, improved system construction, and improved the comprehensive quality of management teams and staff at all levels.

In 2013, the company's sales exceeded 100 billion for the first time. By the end of 2014, the company's sales, sales area, net profit, construction area, completed area and other core indicators had achieved an average growth of more than 30% for five consecutive years, setting a new record of rapid growth.

Lay a solid foundation for diversified development [2015-2017]

In 2015, on the basis of further consolidating the main business of real estate, the company expanded diversified industries such as cultural tourism and health preservation. In 2016, Evergrande ranked among the top 500 in the world and became the first real estate company in the world.

At the end of 2016, the company completed the industrial layout of diversified development and realized the transformation from "real estate industry" to "real estate + service industry".

In 2017, the company launched strategic transformation. In terms of development mode, we should change from "scale model" to "scale + benefit model"; in terms of business mode, we should change from "three high and one low" mode of high debt, high leverage, high turnover and low cost to "three low and one high" mode of low debt, low leverage, low cost and high turnover. With a number of core data ranking first in the industry and remarkable achievements in strategic transformation, the company ranked 338th in the world's top 500, leaping 158th, becoming one of the fastest rising enterprises in the world's top 500.

Deepening transformation, improving quality and efficiency [2018-2020]

2018 is the first year of Evergrande's eighth "three-year plan". The company began to implement the major strategic decision of "new Evergrande, new starting point, new strategy and new blueprint", unswervingly implemented the development mode of "scale + efficiency", unswervingly implemented the business mode of "three low and one high" with low debt, low leverage, low cost and high turnover, and implemented a number of core indicators of annual performance It ranks first in the industry and 230th in the world's top 500. In 2020, Evergrande will fully implement the strategy of "high growth and scale control". In 2019, the company will officially complete the diversified industrial layout, forming an industrial pattern based on people's livelihood real estate, with cultural tourism and health care as the two wings, and new energy vehicles as the leader, ranking No. 138 in the world's top 500.

In 2020, Evergrande will fully implement the new development strategy of "high growth, scale control and debt reduction". The "high growth" is to achieve high-speed growth of sales, 800 billion in 2020 and 1 trillion in 2022. The "scale control" is to strictly control the scale of land reserve and realize negative growth of land reserve. In the next three years, it will reduce about 30 million square meters per year, and 2 trillion in 2022 "Debt reduction" is to reduce the interest bearing debt by 150 billion yuan annually on average, and reduce the total debt to less than 400 billion yuan by 2022.

Honors

Top 10 real estate enterprises in China (8 consecutive years)

Top 10 real estate brands in China (8 consecutive years)

The first real estate project brand in China

The second leading real estate enterprise in China

Top 10 city operators in China

Top 10 brand developers in China

China blue chip real estate (4 consecutive years)

China Charity Award (8 times in a row)

China's best corporate citizen

China's most socially responsible enterprises

No.17 in top 100 brand value list of China

152nd in Fortune 500 (2020)

No.20 of China's top 500

Top 50 best boards in China

No.6 of China's top 500 private enterprises

Corporate culture

Enterprise tenet

Quality builds brand, integrity builds great cause

Enterprise spirit

Hard work, selfless dedication, hard work, pioneering and enterprising

enterprise style

Careful planning, implementation, high efficiency and careful planning

Company profile

Evergrande life is an insurance company established in 2006 with the approval of CIRC and headquartered in Chongqing, China.

Nature of Business

Evergrande life is mainly engaged in life insurance, health insurance and accident insurance.

Chinese PinYin : Heng Da Ren Shou Bao Xian You Xian Gong Si