AVIVA-COFCO Life Insurance Company Limited

Aviva-COFCO Life Insurance Co.,Ltd

Sino British Life Insurance Co., Ltd. is a joint venture between yingjiehua group, the world's sixth largest insurance group, and COFCO group, a large state-owned backbone enterprise. With a registered capital of 500 million yuan, it officially opened in Guangzhou on January 1, 2003. Its business has expanded to Beijing, Guangdong, Sichuan, Fujian and other provinces and regions in China.

Company profile

Sino British Life Insurance Co., Ltd. (hereinafter referred to as "Sino British life insurance") is a joint venture between the world's sixth largest insurance group, ingjiehua group and COFCO group, a large state-owned backbone enterprise. It officially opened in Guangzhou on January 1, 2003. After five years of strategic layout and market expansion, Sino British Life Insurance Co., Ltd. has always adhered to the concept of financial stability and standardized operation. Its business has expanded to more than 40 key cities in 10 provinces and cities, including Guangdong, Beijing, Sichuan, Fujian, Shandong, Hunan, Hebei, Jiangsu, Liaoning and Hubei, ranking the first echelon of foreign life insurance companies. Aviva group, founded in 1696 and headquartered in London, ranks 35th among the global top 500 companies published by Fortune magazine in 2005. Aviva is the largest insurance group in the UK and the fifth largest insurance group in the world. Aviva group is one of the major suppliers of life insurance and pension products in Europe. It also plays an important role in the insurance markets of other countries in the world, including France, the Netherlands, Spain, Italy, Ireland, Poland, Turkey, Canada, Singapore and Australia. As one of the most international companies in the world, Aviva group has 60000 employees worldwide, providing quality financial and insurance services to about 30 million customers around the world. COFCO group was established in Beijing in 1952. Its main businesses include agricultural products trade, food processing, real estate development, hotel operation and financial services. It is one of the largest import and export companies in China. Its brands and products such as Great Wall wine, Fulinmen edible oil, Kingdee chocolate, HUANGZHONGHUANG Shaoxing wine and Kelley hotel group are deeply loved by consumers . COFCO is the largest partner of Coca Cola Co in Chinese mainland. Since 1994, COFCO has been listed in Fortune Global 500. as a national life insurance company, China UK life insurance implements a diversified channel strategy to achieve market segmentation and customer segmentation through channels, so as to meet the needs of different types of customers and different levels. The four major sales channels of Sino British life insurance include: personal marketing, bancassurance, agency channel and group insurance.

The financial protection provided by Sino British life insurance companies includes

· retirement and old age security · children's education fund plan · family financial planning · health and medical security

Time of establishment

: January 2003

registered capital

: RMB 2.946 billion

Starting place

Guangzhou, China

China UK life concept

Chinese people are home-based, we will be selfless spirit of care, so that thousands of households in China experience the integrity and professional insurance services

management idea

Spread the correct insurance concept and knowledge to the public and employees, improve the operation and service level of life insurance industry, realize the win-win situation among customers, employees and shareholders, implement the customer first service concept, and make contributions to the development of China's insurance industry

Historical premium scale

The premium income of Sino British life over the years is as follows:

corporate stockholder

Yingjiehua group

Aviva group is an insurance service provider in the UK, the sixth largest insurance group in the world and a provider of life insurance products and pension services in Europe. Its main business activities include long-term savings, fund management and property insurance. As of December 31, 2011, Aviva group had global sales of 40.6 billion pounds and managed 263 billion pounds of funds. With 36600 employees worldwide, Aviva group provides quality insurance services to 43 million customers in Europe, North America and Asia Pacific.

COFCO group

COFCO is a supplier of diversified products and services in the field of agricultural products and food in China. COFCO is committed to providing healthy food, high-quality living space and services for human beings through the use of renewable natural resources, contributing to the prosperity of human society. COFCO group's multi brand product and service combination has shaped its high-quality and high-grade market reputation. At the same time, COFCO group uses the domestic and foreign capital markets to carry out a series of industrial integration, reorganization and merger, introduces the international capital market supervision and evaluation mechanism, improves the resource allocation system, management structure and operation mechanism, and continuously improves the enterprise competitiveness.

Marketing channel

Holding high the banner of diversified marketing, Sino British life insurance has fully completed the construction of diversified channel marketing system, and formed a situation in which the five channels of personal marketing, bancassurance, agency marketing, group insurance and DMTm keep pace with each other in the domestic market. With the benefit of multi-channel parallel development, China and Britain flexibly use the operation idea of "strategy first" and adopt differentiated development methods to help the company adapt to different business requirements. Through five major marketing channels, they bring more than 100 kinds of professional insurance products from six major accounts to thousands of households. personal marketing channel has been in operation since its establishment in Guangzhou in January 2003. It is one of the earliest marketing channels established by the company. The company has been established and developed for many years, and has made great progress. After six years, the company has gradually set up branches in nine provinces and cities across the country, and marketing service departments are all over 35 regions of the country. The premium scale has steadily ranked fifth in the foreign individual marketing channel of China's insurance market, and has launched a challenge towards a higher goal. as a professional insurance company with more than 300 years of professional insurance experience of yingjiehua group, China UK life has been committed to improving the professional financial management level and service level of marketing staff. One to one consulting service is a major feature of the personal marketing channel of Sino British life insurance. Our salesmen fully listen to customers' needs, help customers analyze their potential risks and problems in life and career, and provide customers with comprehensive planning and professional suggestions in six aspects of risk protection, medical treatment, savings, investment, financial management and asset allocation. Let our customers enjoy more diversified services such as professional asset planning and safe financial management while enjoying insurance protection. all colleagues in the personal marketing channel of Sino British life insurance will make concerted efforts, uphold the essence of the company's care culture, build a more professional team, better serve customers, and deliver Sino British care to thousands of households.

Bancassurance

China UK bancassurance business adheres to the whole set of advanced management experience and operation skills in bancassurance business of the parent company Ying Jie Hua group, aiming to bring the world's advanced bancassurance operation mode and management concept into China. As the No.1 insurance group in the UK and No.5 in the world, Aviva group has profound strength in bancassurance. At the end of the third quarter of 2008, the premium income of yingjiehua group's bancassurance business increased by 3% year-on-year to 6.915 billion pounds. Aviva has more than 40 partners and 9750 sales outlets in the global bancassurance market. Especially in some countries and regions with developed bancassurance business in Europe, Aviva is always at the top of the list. The bancassurance business of Sino British life not only strives for innovation in products (dividend, annuity, omnipotent, serious illness, accident and other products have been launched one after another), but also constantly pursues new thinking in sales mode and cooperation mode in line with the development trend of Bancassurance in China. Sino British life is not only committed to establishing good cooperative relations with local banks in China, but also gradually strengthening cooperation with local commercial banks, joint-stock commercial banks and foreign banks. On the basis of stabilizing the existing banking relationship and actively expanding cooperative banks, we will continue to strengthen our work and innovation in technology, products, management and customer service. the marketing mode of Sino British life insurance bank business cooperation takes the form of integration and expert combination, aiming at different cooperative banks and different outlet characteristics, tailor the marketing measures of products and services; while paying attention to the number of cooperative outlets, continuously improve the production capacity of individual outlets, so as to achieve both quantity and quality, so as to achieve the marketing effect of quality and quantity Stable and sustainable development of business. In addition, bancassurance of China and the United Kingdom took the lead in opening up the sales mode of bank financial management center, creating a new bancassurance sales mode combining financial management with security plan.

Agent marketing

On August 10, 2004, the launch meeting of China UK life agency business was solemnly held in Beijing Asia Hotel, marking the official launch of China UK agency business. China UK life adopts a diversified marketing system, which not only focuses on cultivating its own agent team, but also vigorously develops the business of economic agent, bancassurance and group insurance channels. It is the best embodiment of the diversified marketing system to choose the way of all-round cooperation with the representative company to develop the Beijing market. By the end of 2004, the total premium of China UK life insurance Beijing has reached 3.65 million yuan, which has become the main source of performance of Beijing Branch.

branch

Guangdong Branch of Sino British Life Insurance Co., Ltd. (hereinafter referred to as "Guangdong Branch of Sino British life insurance") was officially established in October 2005. Guangzhou as the core, the implementation of the head office of professional, efficient "diversified marketing channels.". In Guangdong, there are five marketing channels: personal marketing, agent marketing, bancassurance, group insurance, direct effect and telemarketing

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