well - off family(xiǎo kāng zhī jiā)

well - off family

An online shopping platform that specializes in introducing foreign high-quality products to domestic families was founded in 1993.

brief introduction

Founded in 1993, it is the earliest shop free business in China. It is owned by American kangbaole（ PaulK.Condrell ）Co founded with his wife, he introduced mail order, which was very popular in Europe and America at that time, into China. Through mail order, customers can buy innovative and high-quality products at home and abroad. Based on 22 years of overseas outsourcing experience, in 2015, xiaokangjia decided to re integrate resources and launch overseas special zones to provide sales platform in China for a number of overseas high-quality brands. may 1993, kangbaole（ PaulK.Condrell ）The first issue of xiaokangzhijia catalog was sent to about 50000 customers. At first, they brought the "mail order" service to the Chinese market, which was a new way of business at that time. The purpose is to let customers buy products that are difficult to find in the market without going out of their homes through reliable product recommendation and reliable product delivery. their positioning has always been to "bring colorful life to China's well-off families". Because the founder's surname is Kang, he has taken such a puny name - "Xiaokang family". They stand in the position of customers and find unique and most suitable products from the market. What is "appropriate"? That is to say, we should not choose those with low price but poor quality, but also avoid those with high reputation but too high price. We find a balance between the two, and let customers buy things of value for money with their hard-earned money.

Company logo

"Warm family", I hope every product and every service can make people feel the warmth of family.

The development of Xiaokang family

In 1993, the first comprehensive mail order catalogue in China was sent. in 1994, it was the first time in China that "payment can be made by credit card even without credit card", which greatly facilitated customers from other places. in 1995, it was the first in China to make a satisfactory promise of "30 day unconditional refund". in 1995, the first advertisement in reader magazine was the image advertisement of xiaokangzhijia. in 1996, the advertisement of "read first, pay later" was published in reader magazine, which received a great response. in 1996, professional mailing equipment was adopted. in 1996, the advertisement of "read first, pay later" in reader magazine got a huge response, with a circulation of 300000. in 1997, the Consumer Council complaint hotline was actively published in the catalogue to effectively protect the interests of customers. In 1998, a toll free service hotline was opened. In 1998, he obtained the mail order service license No. 001. In 1998, a special post office was set up. 1999, using special zip code: 510433. in 2001, it began to provide "bonus points redemption gift" service for well-known large-scale enterprises, and now includes: Bank of China, China Mobile, Mobil and many other well-known large-scale enterprises providing "bonus points redemption gift" service. in 2001, he began to become the director unit of Guangdong consumer complaint consultation and supervision network. in 2002, the leader of the company served as the founding Secretary General of Guangzhou mail order Association. In 2003, it took the lead to extend the validity period of "unconditional refund" to 60 days. In 2004, we cooperated with Guangdong electronic post office 11185 to promote service projects. in 2005, it was the first to launch the optional Gift Catalogue in China, which made the giver feel relieved and the recipient feel satisfied. in 2006, it provided P & G with "employee service award plan". since 2007, it has become a bank of China Series credit card points exchange service provider nationwide. in 2012, xiaokangzhijia official microblog @ xiaokangzhijia overseas shopping was officially launched. in 2013, xiaokangjia's official wechat subscription number: share the latest information with customers. in 2014, we will build a communication bridge with customers to make them have a better service experience. in 2015, the official website of xiaokangjia launched the global special overseas direct mail, bringing customers a new experience.

Introduction to the founder

Resume of Xiaokang: Xiaokang, kangbaole, English Name: PaulK.Condrell . Born in the United States in 1960, he grew up in Washington. 1983-1984, after graduating from University, he went to Beijing Normal University to study Chinese. He graduated from Columbia Law School in New York in 1987. In 1988, he married Xiao Han and moved to Beijing. 1988-1992, in China, wholesale clothing pattern for American meikaile pattern company. from 1990 to 1991, the paper pattern and mail order of meikaile new fashion were promoted in magazines. In 1993, he moved to Guangzhou to settle down and founded "Xiaokang family". in 2001, Kangxi, the first child, was born. in 2004, Kangya, the second son, was born. in 2010, he won the second place in the finals of the global Chinese carnival. in 2012, he released the learning Chinese software in Appstore to teach foreigners Chinese based on the past experience. He was employed as a lecturer and taught Chinese by Whitton college in the United States. Nowadays, Xiaokang is called "Lao Kang" by those who call his son "Xiaokang", but it will still be called "Xiaokang" by those who call his son "xiaoxiaokang".

Internal structure of the company

① The general manager's office, customer service department, logistics department, market planning department, overseas business department, production department, system department, property department, finance department, foreign activities department, consists of ten departments with up to 200 employees. All departments have a clear division of labor, help each other and try their best to serve customers. Caring for employees: Xiaokang headspring activity center, a fixed asset of Xiaokang family, covers an area of 28300 square meters, including badminton court, football field, library, movie room and other facilities. In addition to providing rich recreational activities for employees, these facilities are also open to training schools for the disabled free of charge, allowing them to carry out activities and training. In addition, Xiaokang home is equipped with comfortable office environment, rich lunch and complete insurance benefits, so that employees can concentrate on their work without worries. Flexible commuting time and multiple shuttle bus system can help alleviate urban congestion.

Xiaokangzhijia products

McCall's Macalline garment pattern was originally imported from 1870. The largest pattern brand in the world, ihaveabean coffee, traditionalmedicinals organic herbal health tea and Dingbang Australia Capri milk powder, were imported in 100% original cans

Map location

Chinese PinYin : xiǎo kāng zhī jiā