ten thousand steeds gallop(wàn mǎ bēn téng)

Wanma Pentium electrical supermarket

The synonym of Wanma Pentium (chain store) generally refers to Wanma Pentium electrical supermarket. Foxconn Technology Group is a high-tech enterprise specializing in 6C industries such as computer, communication, consumer electronics, digital content, auto parts and access. With its deep-rooted technology, professional manufacturing and forward-looking decision-making, Foxconn has grown rapidly since its establishment in Taiwan in 1974, especially in Shenzhen in 1988. With more than 900000 employees and the world's top it customer base, it is the world's largest professional manufacturer of electronic industry. For 8 years in a row, it ranked first among the top 200 export companies in mainland China. In 2010, it ranked 112th in Fortune Global 500 in 2010.

Company profile

With its deep-rooted technology, professional manufacturing and forward-looking decision-making, Foxconn has grown rapidly since its establishment in Taiwan in 1974, especially in Shenzhen in 1988. With more than 900000 employees and the world's top it customer base, it is the world's largest professional manufacturer of electronic industry. For 8 years in a row, it ranked first among the top 200 export companies in mainland China. In 2010, it ranked 112th in Fortune Global 500 in 2010. Wanma Pentium Trading Co., Ltd. (hereinafter referred to as: Wanma Pentium) was established in July 2010. It is a wholly-owned subsidiary of Foxconn Technology Group in Taiwan. It is jointly established by Hongfujin Precision Industry (Shenzhen) Co., Ltd. and Foxconn (Kunshan) computer connector Co., Ltd. with 90% capital contribution. Headquartered in Shanghai, Wanma Pentium Trading Co., Ltd., together with cyberplaza, wandecheng and dare Chuang, belongs to the ncih channel business group of Foxconn. As one of the important members of "Foxconn ncih" channel business group, Wanma Pentium Trading Co., Ltd. shoulders the historical mission of developing the future 3C digital chain stores and establishing the global 3C digital retail channel. At present, it has carried out the national layout in Zhejiang, Shandong, Sichuan, Anhui, Henan and other provinces. It has successively set up subsidiaries in Jiaxing, Zhengzhou, Chengdu and Shenzhen. On May 8, 2010, the first store of Wanma Pentium South store in Shenzhen City, Guangdong Province opened. It plans to invest 10 billion yuan in three years to open 10000 stores nationwide. We are committed to become the retail pioneer of 3C industry in China and build the best retail chain brand of electrical appliances in China. At the same time, we have a high-efficiency and flexible store sales and management team to provide customers with the best products, applications and consulting services, create a relaxed and "barrier free" shopping environment, and provide the most assured, sincere and reliable services.

Introduction to supermarket

Wanma Pentium electrical supermarket is the largest number of household appliances and 3C digital supermarket chain in China's third to sixth tier cities. It is famous for its good service, high quality products and reasonable prices. It is a kind of electrical shopping supermarket loved and trusted by urban and rural people.

service

"Ten thousand horse Pentium" electrical supermarket is invested by Foxconn Technology Group, one of the world's top 500 enterprises and the world's largest 3C electronic products manufacturing and service provider, with the core idea of employees returning home to start a business. "Ten thousand horses galloping" electrical supermarket is a national brand chain supermarket that covers all villages and towns in China, with stores close to consumers in villages and towns. The total number of stores across the country will exceed tens of thousands. "Wanma Pentium" electrical supermarket provides high-quality products such as computer, digital, mobile communication, large and small household appliances for customers in urban and rural areas; more professional and intimate shopping guide and after-sales service, more comprehensive choice and consumption synchronized with fashion, to meet the different needs of consumers in urban and rural areas and remote areas for quality, technology and exquisite life. brand guarantee, choose more Wanma Pentium electrical supermarket to provide consumers with all kinds of products of international and domestic famous brands. Strict product management system to ensure the quality of supply, put an end to fake and shoddy, to provide quality assurance for customers. Through the great variety of products and different shopping methods provided by the universal shopping guide in the store, it can meet customers' diverse choice needs and shopping experience. professional and considerate, worry free service Wanma Pentium store provides "think for you" pre-sales consultation, neutral sales guide, and worry free, worry free after-sales service. Help customers understand the choice and purchase. When shopping in this store, customers can obviously feel the different shopping experience and service. considerate service - targeted and neutral pre-sales consultation and shopping guide, providing solutions for customers; ease of buying - brand quality assurance, rich variety, fresh fashion, meeting different needs; ease of use - timely and perfect after-sales, no longer helpless and helpless use experience; happy shopping - understanding more abundant commodity knowledge, unique shopping experience Experience. As the world's largest manufacturer and service provider of electronic products, Foxconn Technology Group not only innovates technology and manufactures high-tech products with the most advanced technology, but also devotes itself to bringing innovative technology and achievements to ordinary people's families, especially people in towns and remote villages, so that they can enjoy the quality of life and fun created by high-tech products and communicate with big cities in time The same shopping experience, convenient and fast. Wanma Pentium is committed to becoming the most popular brand among consumers!

development history

Galloping horse: the bottom market has not started a prairie fire yet. If you want to do it, do it the most, otherwise you will not do it. Wanma Pentium electrical appliance supermarket is Foxconn's own channel, and its positioning is "a national electrical appliance chain supermarket for the vast number of urban and rural consumers". The mobilization meeting of 40000 troops, Gou's business style has always been open and close, domineering and fierce. For example, the slogan of "ten thousand galloping appliance supermarkets will be opened in five years" directly points to the name of the brand: without the reality of ten thousand stores, how can we get the name of "ten thousand galloping"? Foxconn's plan is to expand ten thousand galloping appliance supermarkets to cities, counties and towns below the third tier, which has the color of "rural areas surrounding cities". What is the biggest wealth of Foxconn? From the black soil and snow forest in the northeast to the mountain villages in the Yunnan Guizhou Plateau, from the ravine caves in Shaanxi and Gansu to the land of fish and rice in the south of the Yangtze River, Foxconn people's hometown is all over the provinces and towns. What's more, a dream of wealth can often drive them back home to start a business The desire of the people. These are the keys to 10000 stores. In February 2009, Foxconn Shenzhen Longhua factory posted a notice: the company will select some senior employees with more than five years of service to go home to open a store, the company will provide more than 300000 yuan of interest free loans, and the employees can go back to their hometown to open a "ten thousand horse Pentium" home appliance chain store by raising 90000 yuan. Most of the interest free loans provided by the company are used as purchase money, which means that the stores can be directly supported by goods of corresponding value. By the end of June 2010, a team of 50 people will participate in the training courses provided by Foxconn. Three months later, they disbanded from Foxconn's Shenzhen headquarters and returned home to start a business. This form of expansion is known as "Fu Gui Dian", which is founded by Foxconn employees returning home. In addition, Wanma Pentium also has two forms of expansion: Direct stores, which are managed by someone from outside Foxconn. The first direct store is opened in Longhua, the headquarters of Foxconn in Shenzhen; franchise stores, which allow some brand stores to directly join. A large retail network deeply rooted in the mainland will soon cover the whole country, complementing the retail chains in the first and second tier cities such as cyber and Wande city. Channel "death squads"? However, in addition to the five-year working age limit, employees with a wait-and-see attitude still have a worry about whether they can make money when they go home to open a shop? Although there are funds and logistics support, although many company executives have taught and preached, and although they have visited CyberWorks and dare to create digital, it's not as simple as assembly on the assembly line to "bear their own business risks" When a group of new recruits came to operate the store, they couldn't get all the hard-earned working money into it. What's more, Foxconn, a contract worker, is not good at retail management. For example, it lacks the after-sales maintenance service system, the power of direct store managers is too small, and the goods can only be purchased from Foxconn. As a result, the price competitiveness of products is not obvious, and the terminal decision-making is not flexible enough; However, due to the small size of each ten thousand horse Pentium store, it is difficult to highlight the scale efficiency under the current situation. At the same time, Foxconn wants to sell all its products, so that the "extensive but not refined" home appliance chain store is different from the grocery store after all. in addition to the weak support of human resources and management system, the coverage of Wanma Pentium has expanded to the market between the third line and the sixth line, and the support of logistics system is a big problem. As the project has just started, Foxconn has only two warehouses in the mainland at the end of 2010, which are located in Jiaxing, Zhejiang Province and Zhengzhou, Henan Province. According to the founder of Fugui store, Foxconn will add four warehouses in Beijing, Jinan, Chengdu and Xi'an in 2011. The establishment of a large but flexible logistics system is inevitable, and this is the field that the king of OEM is not good at. the first "ten thousand horse Pentium" electrical supermarket opened in Longhua factory of Foxconn in Shenzhen on May 8, 2010, becoming the planned "seed store". The store sells mobile phones, cameras, computers, home appliances and other large and small categories of goods. in the first phase of the plan, about one third of the 50 seed troops chose to withdraw from training. Most of the reason is that these manufacturing workers from the production line are difficult to master the skills of terminal marketing in a short time. Some employees give up because they can't determine the location of the store. Now, Wanma Pentium has set up chain stores in Zhejiang, Guangdong, Jiangsu, Sichuan, Henan, Shandong and Anhui, including about 75 Direct stores and 125 Fugui stores. judging from the first "ten thousand horse Pentium" store, the price of its products is low

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