thinking of an old acquaintance on seeing a familiar scene(qiū shuǐ yī rén)

thinking of an old acquaintance on seeing a familiar scene

Qiushuiyiren women's wear is the main brand of Zhejiang impression Industry Co., Ltd. "The reeds are green and the dew is frost. This beautiful poem from the book of songs describes people's persistent pursuit of beautiful love, but their melancholy mood is out of reach. The modern "Qiushuiyiren" women are a group of urban women who are intellectually, romantic, conservative about new things, but are easily influenced by the media and pay attention to fashion. Therefore, the brand of Qiushuiyiren is very popular Located in such a group of urban women, the designer fully interprets the classic and elegant lady dress style of the target consumer group through elegant and romantic design expression!

Honors

Qiushuiyiren is a national well-known clothing enterprise integrating professional design, production and sales of women's clothing. Qiushuiyiren women's clothing has won many awards in national competitions and appraisals. In August 2000, Qiushuiyiren women's clothing brand was also rated as "China's famous brand product" by the national authority. In 2001, it was recommended by China Fashion Association as "the leading brand of autumn and winter fashion trend in 2001", the "best design brand" of Beijing international fashion week, and the image of Zhejiang Qiushuiyiren Clothing Co., Ltd. was on CCTV Phoenix Satellite TV and other six programs are widely spread; the total sales are increasing by 200% every year, and the annual output is 800000 / set in 2001. More than 350 exclusive stores and high-end special counters have been set up in cities all over the country. The "Qiushuiyiren" brand has become a national well-known clothing brand. In recent years, the headquarters of Zhejiang Qiushuiyiren Clothing Co., Ltd. strives to develop into a multi brand multinational enterprise involving women's field.

On November 25, 2010, Qiushuiyiren signed a contract with song Huiqiao, an international film star. Since then, song Huiqiao has become the brand image spokesperson of Qiushuiyiren. The reason why qiushuiyi chose song Huiqiao as her representative is because of her good personal image and the lady temperament of her character.

The signing of the contract with song Huiqiao will further enhance the brand effect and brand awareness of Qiushuiyiren. Make Qiushuiyiren a well-known women's clothing brand in China and even the whole Asia.

Company profile

Zhejiang impression Industry Co., Ltd. is a national famous women's clothing joint-stock enterprise integrating design, production and sales. The company has four high-end women's wear brands of "autumn water", "cocoon", "firstview" and "fair". It has nearly 200000 square meters of production and office bases in Hangzhou paradise Economic Development Zone, Yonghua street and Xiaoshan national economic development zone. At present, the company has about 5000 employees, with an annual production and sales of more than 5 million pieces of clothing. The sales performance is growing rapidly at the rate of 40% every year. After years of development, the company has become a leading enterprise in Zhejiang women's clothing industry.

In 1996, the company's first brand "Qiushuiyiren" was established in the beautiful West Lake. The company started from the development and operation of Hangzhou Yimei Clothing Co., Ltd. After 12 years of efforts, it has grown into a famous brand management enterprise in China, creating elegant and urban women's wear for the majority of female friends. By the end of 2008, Qiushuiyiren brand has opened up 1200 stores, shopping malls and counters in large and medium-sized cities across the country. Over the years of development, "Qiushuiyiren" has won many awards in national competitions, "Qiushuiyiren" won the "2001 China International Fashion Week best women's design award", was recommended by China Fashion Association as the "annual autumn and winter fashion trend leading brand" in 2001, and was rated as the "best design brand" in Beijing International Fashion Week in the same year. In 2003, "Qiushuiyiren" trademark won the title of famous trademark of Hangzhou, and in 2008, it was selected into the top 30 of "30 years of reform and development - Hangzhou brand in my mind" held by Hangzhou Municipal People's government, and it is also the only women's clothing brand on the list. Ms. Ying cuijian, the design director of the company, won the title of "China's top ten designers" twice in 2001 and 2010, and the title of "Lycra fashion designer of the year" in 2002.

Zhejiang impression Industrial Co., Ltd. is leading the fashion trend of Chinese women's wear with firm steps. We believe that Zhejiang impression Industrial Co., Ltd. will go further and truly grow into the No.1 women's wear brand in China on the road of continuous pursuit of excellence, collectivization and industrialization!

Brand history

In June 1996, "Qiushuiyiren image design shop" was founded at 56 Xixi Road, Hangzhou.

In February 1997, we registered a company in Xixi road and set up a factory to produce Qiushuiyiren brand garments.

In November 2000, Ying cuijian, design director of Qiushuiyiren, won the title of "top ten fashion designers of Qiushuiyiren". Qiushuiyiren was rated as "the best women's clothing design brand in China" and "the leading fashion trend brand in autumn and winter of 2001"

In June 2002, design director Ying cuijian won the title of "2002 Lycra fashion young designer".

In March 2005, the first Hangzhou "Qiushuiyiren" brand store opened.

In October 2006, yingcuijian special press conference and spring clothing order meeting were held in Shanghai.

In September 2007, the model store project was launched.

In May 2008, Qiushuiyiren brand flagship store with the largest single store area of 1300 square meters was successfully signed

In June 2009, the total number of Direct stores of Qiushuiyiren brand in Hangzhou reached 45, ranking first in Hangzhou clothing brand.

In March 2010, the number of Qiushuiyiren stores nationwide reached more than 1500, fully opening the offline market.

In October 2010, the full return mode was successfully promoted, and the store performance blowout.

In November 2010, the company signed a contract with song Huiqiao, an international superstar, as the spokesperson of its brand image.

At the beginning of 2011, tmall (the former Taobao Mall) was officially settled in tmall, and successfully transformed from offline to online. The flagship store of the mall, together with offline stores, creates a women's clothing brand integrating fashion and ladies for consumers.

In July 2020, Han Xue, a famous artist, was successfully signed to be the experience officer of Qiushuiyiren women's clothing brand.

Brand activities

In November 2010, the company signed a contract with song Huiqiao, an international superstar, as the spokesperson of its brand image.

In November 2010, Chiu · Shui's "Lady legend" 2011 summer clothing new product conference was held. Famous models Wei Jie, Li Chao and celebrities attended the conference and talked about ladies' life in women's mind.

In March 2013, Chiu · Shui's "colorful tour" 2013 autumn costume conference was held in the presence of famous movie star Xiong Dailin.

In May 2013, Chiu · Shui qiushuiyi's "Baroque love" 2013 winter new product launch, Korean super popular actress Kim Yu Mei attended and made the final show.

In March 2014, Chen Yanfei, a talented woman from the performing arts circle, joined hands with Chiu · Shui qiushuiyi in Hangzhou to hold a signing ceremony for her first music album "brave journey - before we grow old".

In July 2020, Han Xue, a famous artist, was successfully signed to be the experience officer of Qiushuiyiren women's clothing brand.

Brand culture

Mission - spread fashion, make Chinese women more beautiful

Vision - to become the top fashion industry group in China

Values - honesty first, teamwork, innovation and achievement oriented

Brand products

Sweet series

This series is one of the classic series of Qiushuiyiren brand. With "modern romance", "fresh and elegant", "dignified and sweet" as the series essence, it shows the bright, happy and positive feeling of urban ol women.

Main customers: 20-30 years old urban light mature women.

Roumei series

This series is one of the classic series of Qiushuiyiren brand. With the combination of elegant and soft design style, it highlights the unique charm and temperament of modern women. It is a model of elegant, soft and modern urban fashion ol lady dress.

Main customers: Urban ol women aged 25-35.

Jingui series

This series is the high-end series of Qiushuiyiren brand. Adopt the brand-new design technique, deduce the pure style of delicacy, luxury and elegance. The special feature of the series is to take inspiration from life, take practical and gorgeous products as the leading design purpose, show women's dignity, fashion, elegance and luxury temperament.

Main customers: urban women aged 28-42.

Handsome series

This series of products is one of the new development routes of Qiushuiyiren brand. The product line advocates simplicity and emphasizes details. Adhering to the consistent elegance and modernity, keeping up with the international fashion trend, especially continuing the European fashion style, and in line with international standards, "creating modern women with fashion taste" is the leading design concept of the series.

Main customers: 25-40 urban ol women.

Leisure series

This series is one of the lines of Qiushuiyiren brand development. The products take "original creation and transformation" as the essence of the series, infiltrate the latest fashion feeling into the classics, and integrate the intellectual design, business and fashion to an unprecedented height. "Create a new concept of modern urban women's professional casual wear".

Main customers: urban women aged 25-35.

A few days ago, Xiasha Industrial and commercial office seized more than 3000 pieces of counterfeit Hangzhou style women's clothing "Qiushuiyiren" goods in Zhige xinyijiayuan. The main sales channel of these counterfeit goods is the Internet, and their prices are less than half of the authentic ones.

Social evaluation

In December 2019, it was rated as the top 10 in the list of new consumer brands of women's clothing in 2019 released by iimedia ranking.

Chinese PinYin : qiū shuǐ yī rén