A tactful plan(jì rán zhī cè)

A tactful plan

Stratagem, a Chinese idiom, Pinyin is j ì R á nzh ī C è, which means the way to get rich.

The origin of Idioms

It is said that Gou Jian, the king of Yue, was trapped in Kuaiji and made his country rich after ten years of cultivation with tactful strategies; Fan Li, who was ashamed of Kuaiji, made his country rich with tactful strategies at home. The so-called stratagem mainly refers to the agricultural circulation theory of "six years old to six years old drought", the flat purchase theory of "all profits at the end of the agricultural life", and the "accumulated principle" of "getting rich by doing business" such as price observation, high price and low price. Later causes generally refer to the way of making money.

Idioms and allusions

According to Feng Menglong's Chronicles of the Eastern Zhou Dynasty in the Ming Dynasty, the style of writing breaks Wu Jiran's seven strategies: "one is to donate money to please his monarchs and ministers; two is to buy millet bags to empty their accumulation; three is to leave beautiful women to confuse their minds; four is to leave skillful and good materials to make palace to exhaust their wealth; five is to leave flattering officials to confuse their schemes; six is to leave advising officials to commit suicide to weaken their complements; seven is to accumulate wealth and train soldiers to inherit their disadvantages." According to historical records, biographies of merchants, Fan Li once worshipped Ji ran as his teacher. He taught Fan Li seven strategies, such as "valuing circulation", "upholding equality" and "abstaining from stagnation". Fan Li only used five of them to make Yue powerful and become one of the five tyrants in the spring and Autumn period. After the extermination of Wu, Fan Li left for Qi with Xi Shi and changed his name to Tao Zhugong. Later generations regarded Tao Zhugong as the ancestor of merchants. "If you have more than enough, you will know what is high and what is low. If you are very expensive, you will be very cheap; if you are very cheap, you will be very expensive. You are as expensive as dung, and you are as cheap as jade. " These words vividly reveal the balance between commodity prices and market demand. He pointed out that when commodity prices rise, producers will concentrate their resources here, and supply will naturally increase to a certain extent. If supply exceeds demand, prices will plummet, and vice versa. Therefore, business activities should not follow the crowd, but determine their own business varieties from the perspective of supply and demand. "One is expensive, one is cheap, and the extreme is reversed.". When conducting business activities, we should not demand excessively high profits. When the price is high enough, we should sell it decisively. This is "expensive as muck"; when the price is low, we should boldly buy it. This is called "cheap as pearl". The quantitative change of things in the process of accumulation to a certain extent, there will be a qualitative leap. For businesses, it is very important to grasp the "degree" of things. 2. When you know how to fight, you will be prepared, and when you use it, you will know things. "When you know how to fight, you will be prepared, and when you use it, you will know things, and when they are shaped, you can get the feelings of all things and see them." It means that we should carry out our own business activities purposefully, understand the laws of the market, and reserve materials in a timely manner. According to the change of natural environment, forecast the change of market demand, and do well in the purchase and sale of goods in advance. He thinks that the law of the change of time and sky is knowable, "the year is in Jin, Ji; water, destroy; wood, hunger; fire, drought." That is to say, there are no more than these basic factors that affect the market changes, and judging according to the changes of these factors is the key to business success. Fan Li also put forward the theory of agricultural economic cycle. He thought that "six years old, six years old, drought, twelve years old, one big famine", that is, the world has a big harvest every six years, a small harvest every six years, and a big famine every twelve years. All these are caused by climate change and are regular. Master these rules, you can prepare in advance. For example, boats and boats should be purchased in the year of severe drought because of their low price. After drought, boats will become a hot commodity. "Water is a vehicle, drought is a boat.". "Fur in summer and Xi in winter" means that fur is sold in summer and hemp in winter. Only by focusing on the most urgent market in the future can we get more profits. 3. Money is like running water "money is like running water", "interest free money". That is to say, in the process of marketing, we should pay special attention to keep the smooth flow of funds and not accumulate too much funds in our own hands. This is called "interest free currency". Don't look down on small profits. In the case of accelerated capital operation, it has actually achieved the effect of increasing profits. If we blindly hoard and raise prices, we may lose everything. This is "dare not live expensive". After all, high profit can not always exist, small profit but quick turnover is actually the best way to turn risk into profit. Fan Li believes that cheap grain hurts the farmers, and too much money hurts the enthusiasm of merchants. Therefore, reducing the range of price fluctuations is the most popular for both businesses and buyers. 4. Service completion "service completion" means that we must ensure the quality of the goods we operate. When purchasing goods, we should not store perishable goods for a long time for high price. We should also prevent shoddy goods from harming consumers. To be sure means to emphasize the importance of product quality. 5. Choosing the right person and the right time "choosing the right person and the right time" refers to Fan Li's business strategy. Business operation requires careful selection of trading partners and good trading opportunities. "Choosing people" emphasizes professional ethics. On this point, his view is "keeping pace with the times rather than being responsible for others". "Ren Shi" emphasizes the prediction of trade timing. There is an organic relationship between "choosing the right person" and "choosing the right time". We should not only pay attention to the harmony of our trading partners and give up the right time for trade, but also not recognize the right time for trade and recognize the money but not the right person. stratagem has a strong practicality, "stratagem seven, the more use its five and proud.". Fan Li used five stratagems to build Yue into a prosperous country and a strong people in ten years, and retaliated against the powerful state of Wu, which became a famous example of defeating the strong with the weak in history. Fan Li abandoned his official position after he became famous, which was also his brilliant and profound example. Fan Li studied the geographical conditions of commercial operation, and saw that Tao was located in the Central Plains, extending in all directions, which was conducive to career development. Therefore, he chose Tao to settle down, and used the stratagem for family business activities. He won the reputation of "Tao Zhu Gong" for "three thousand gold in nineteen years".

Chinese PinYin : jì rán zhī cè