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dandy

Playboy is the brand of Playboy enterprises international, Inc. Founded in 1953, the company is mainly engaged in the entertainment industry, including cosmetics, bags, magazines, media and other fields.

Brand introduction

Playboy, founded in 1953, is a media group listed on the New York Stock Exchange. It publishes a variety of publications and also has TV, film and other businesses. Playboy magazine is published not only in the United States, but also in many countries. Despite the fierce competition, its average circulation is now around 3.2 million copies, with about 10 million American adults buying each month. 25 years ago, Playboy / Playboy began to develop overseas markets. There are 19 versions around the world, shared by 5 million readers (mainly men) from different countries. Playboy and its Bunny trademark have become one of the symbols of American culture. Playboy, a world famous brand founded in Illinois in 1953, emphasizes the combination of modern fashion and traditional classics. Filled with a strong taste of gentleman leisure, it is pleasing to the eye and popular all over the world. "Playboy" clothing series brand is led by Hugh Hefner, founder of Playboy enterprises international, Inc. < / I >. from the high-end brand at the beginning of its birth in 1953, the American "playboy" brand has gradually moved towards the people friendly line, from celebrities, politicians to ordinary consumers. Everyone has a "playboy" in their heart, and it has become one of the most popular brands in the world. In 1973, after the rapid development of "playboy" brand, the problem of unclear positioning gradually emerged, and high-end customers continued to drain. In order to meet the needs of high-end consumers, Hugh Hefner, the founder of the "playboy" brand, gave birth to the noble series - "VIP playboy" and "playboy Golf" series, which are famous in European and American markets for their fashionable styles, selected fabrics and top workmanship. It is this creative spirit and unique understanding of enjoying quality life that make "American Playboy" brilliant today and imaginative tomorrow.

development history

Magazine Playboy magazine is published every month. In addition to nude photos of women, it also introduces fashion, diet, sports, consumption, etc. the cover and center page girl of the first issue of Playboy is Marilyn Monroe. Originally, the naked photo was taken for the lunar calendar, and Hugh Hefner bought the right to use it for publication. The first issue of Playboy was published in December 1953. It costs 50 cents and sold 53991 copies. The first issue of Playboy that still exists has become the object of collection. In 2002, the new first Playboy was worth about $5000. As for the white rabbit logo of Playboy's famous dress, it was used after the second issue. The November 1972 version of Playboy sold more than seven million copies. After the late 1970s, Playboy appeared many competitors, including penthouse magazine and so on, and its sales gradually declined. Every issue of Playboy has a close-up of a playmate, interviews, fictional literary works and an introduction to classic Playboy art. Some famous models such as Naomi Campbell and Cindy Crawford, as well as Hollywood stars Sharon Stone and Kim Basinger have been on magazine covers and are proud of them. Michael Jordan, Bob Dylan and Bill Gates have all been interviewed by playboy. John Updike, Joyce Carol Oates, Stephen William Hawking and Tom Clancy have also written in magazines. The Manifesto in the first issue of Playboy shows his ambition. "If you're a man between the ages of 18 and 80, Playboy is a magazine tailored for you If you want to have a humorous, profound and hot experience in the process of entertainment, "playboy" will be your favorite We hope to make this clear at the beginning of the publication. Playboy is not a magazine suitable for the whole family If you are someone's sister, wife or mother-in-law and accidentally picked up our magazine, please pass it to the male members of your family. You'd better read "women's family partners" yourself As magazines become more and more popular, many Hollywood stars are competing to be the cover girls of Playboy, including the famous Sophia Rowland, Elizabeth Taylor, Jane Fonda and Madonna. Finally, Playboy expanded into a large group integrating publishing, audio-visual, entertainment and clothing. After Hefner retired in the 1990s, he handed over the group to his daughter Christie. However, due to the serious decline in the company's performance, Christie had to ask others to take care of the family business and retire early. brand ranking the company's brand ranked 233rd in the 2008 world brand 500 list compiled by world brand lab. crisis financial tsunami, even in the United States and even the world has a very high reputation "playboy" group is also doomed. After a loss of 103 million pounds (about 1.01 billion yuan) in the last quarter, the group's shareholders have said that they are willing to sell the group if someone offers a reasonable price to buy it, except for its playboy, the Daily Mail reported. According to the independent, with the financial tsunami sweeping the world, Playboy boss Hefner has also been seriously impacted, and his industry is even facing the threat of bankruptcy. Hefner may have to lay off workers to get through the difficulties. Hearing this news, Hefner's stars have changed jobs in order to protect themselves. This move is undoubtedly adding insult to injury. Hefner's business empire shares plummeted from 6.2 pounds to 1.55 pounds, showing a red light. for the sake of overall consideration, some senior executives suggested that Hefner reduce the staffing of his Los Angeles and New York offices, otherwise he would face the risk of bankruptcy. Austin, a company spokesman, declined to confirm the layoffs, saying only that it was their policy not to comment on the company's business, such as staff issues.

Its products

Cosmetics, bags, magazines, media and so on glasses Playboy glasses continue the style of Playboy brand. The traditional men's series are designed to be stable and introverted. The neutral and trendy retro series lead the world's fashion. The color plastic frame series give full play to the enthusiastic and unrestrained characteristics of young consumers. Playboy new glasses, in addition to maintaining the tradition of focusing on middle-aged consumers in the past, especially for young consumers and women, design a series of new glasses, which can be divided into traditional men's frame, neutral fashion retro frame, color plastic frame and popular Sunglasses series. Each design has its special emphasis and characteristics, which is suitable for male and female consumers of different ages from 15 to 50. The colorful plastic frame displays the enthusiastic and unrestrained characteristics of young consumers incisively and vividly. It is stable, introverted, neutral, retro, fashionable and easy to match. "Playboy" brand glasses, which are well-known internationally, guide the new trend of glasses fashion. e glasses network is a platform for selling all kinds of famous brand glasses, such as Playboy glasses. All the Playboy glasses on it are sold in the form of direct sales by manufacturers, so both the price and quality are guaranteed.

a founder member

Hugh Hefner Hugh Hefner founded Playboy magazine in 1953. It not only became the best-selling adult magazine in the United States, but also sold all over the world. The magazine made Hefner a millionaire and a celebrity. Time has changed, but he never lags behind. Recently, Hefner, 80, was interviewed and talked about her cohabitation with three blondes. "I've slept with thousands of women and they still love me." Hefner, 80, has lost half of his hearing. After an interview with the associated press at the Playboy building at the beginning of this month, Hefner finally stood up after many efforts. However, he himself believes that 80 years old is a person's middle age, as long as the spirit is not old, youth and vitality will never leave the body. Accompanied by three girlfriends, he felt younger than 15 years ago. To be Hugh Hefner is undoubtedly the dream of many men. Over 80 years old, I still eat one or two Viagra, hold three or four beauties, travel between celebrities, and enjoy the leisure life as I wish. His life with three beauties has aroused people's desire after the reality show "girl next door". The video game "Playboy: Mansion" based on his life makes people experience his scenery and his painstaking efforts. Only he has the courage to say: many people spend the first half of their lives chasing fame and wealth, and the second half of their lives claiming to hate fame and wealth, but I am not willing to exchange my life with anyone. On February 27, 2007, Playboy founder Hugh Hefner and many beautiful Playboy girls attended the TV reality show "the girl next door" Season 3 (real)

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