Happy New Year!(gōng hè xīn xǐ)

Happy New Year!

Congratulations on Xinxi, a cigarette brand launched in 1981.

Product introduction

In 1981, during the reform and opening up, people all over the country were in high spirits, and the Chinese nation was immersed in a jubilant atmosphere. In order to express the joy of the people, Yuxi cigarette factory launched the "congratulations on the new year" cigarette with strong traditional festive color, which delivered the "Jubilee culture" of red, hot and hilarious to consumers. "Congratulations on the new year" is made of Yuxi top-grade tobacco, a variety of green and environmental protection natural spices, numerous scientific and technological achievements, and the most advanced technology. With its long, mellow, delicate, comfortable and pure taste and enjoyment of smoking, as well as the outer packaging with happy atmosphere, "congratulations on the new year" cigarette has become the best choice for consumers to visit relatives and friends, celebrate the new year and present to relatives and friends. in modern society, when people have a happy event, it's not only the wine and wine luminous cup, but also the firecrackers, gongs, drums and red lanterns that express their joy. For adult men, there are also happy cigarettes that unite their wishes.

Representing culture

Congratulations on the new year cigarette represents a kind of blessing, a group of joy, wisdom and auspicious atmosphere, bring peace, beauty, Ruyi, rich ideas. Family reunion, old friends meeting, getting married and having children, promotion and salary increase, birthday party wine, new year's festival, every happy event says "congratulations on the new year". Every "congratulations on the new year" contains the best wishes, happy and peaceful atmosphere and the joy of enjoying a better life. In the direct experience of congratulatory new year products, consumers have reached the recognition of brand image - "congratulatory New Year", the wish of Chinese people, which represents the modern Chinese "Jubilee culture". this "Jubilee culture" includes happiness in the heart, optimistic and positive attitude towards life and philosophy of life. It also includes happiness in life, feeling and creating things that make people happy in life. It also includes happiness in the country, the sense of honor and belonging when the whole nation celebrates. as a middle-end brand of Hongta family, "Hongta mountain" represents the values of contemporary Chinese people: enjoying the process of constant pursuit and experiencing life; "Ashima" represents the fashion, advanced values, green and environmental protection attitude towards life; "congratulations on the new year" represents the return of "new year culture" in traditional Chinese culture, conveying the positive spirit of happiness, auspiciousness and blessing State. "congratulations on the new year" consumers are a group of optimistic, enterprising, sociable and traditional virtues. They have optimistic, positive, infectious smile, warm, sincere, passionate words and actions, because "congratulations on the new year" cigarette symbolizes a relaxed, happy and joyful experience. They like to get together with friends, and they are willing to take other people's affairs as their own, and they are also willing to share their happiness with others.

Production situation

"Congratulations on Xinxi" has been put into operation since 1981. Through 23 years of development, "congratulations on Xinxi" has grown into a national famous brand: it won the title of national famous brand product in 1985; it won the gold award of the first China Food Expo in 1988; it won the title of national continuous quality testing qualified product of China Quality Inspection Association in 2002; and it was recognized as "famous trademark of Yunnan Province" in 2003. as China's economy prospers day by day, more and more happy events will be held for the Chinese people, and the Chinese people's "congratulations on the new year" will continue to develop. At present, the well planned new product "congratulations on the new year" has been launched in Hainan. The new product is clearly positioned in the wedding market. The brand-new taste and packaging will give consumers a new year. "congratulations on the new year" brand cigarette has a long aftertaste, mellow and delicate, comfortable and pure taste, which is really the best gift. Deeply praised by the majority of consumers, the products are sold in all provinces and cities.

Chinese PinYin : gōng hè xīn xǐ