Zhu Changchun

Zhu Changchun

Introduction of experts:

Well known economist, nicknamed: "China woodpecker" Chinese mainland stock market, "corporate governance standard" Chinese copyright owner. He has made great achievements in corporate governance, financial investment and strategic decision-making. He has a wide range of majors and an international vision. He has studied economics, directors, corporate governance, management engineering, accounting, economic law and other majors. He has strong language skills and excellent foreign communication skills.

As an economist who is committed to the study of corporate governance and directors, he thinks: at any time, we must have the courage to explore, indomitable and indomitable to achieve the cause!

So far, he is the only person in the world who has completed the research and construction of the standard chemical system of corporate governance. He owns comprehensive intellectual property rights (copyright) independently, and is also the person who has systematically completed the construction of the professional academic system of "corporate governance and directors".

Job description

Present position

Chairman of Tongshang online Co., Ltd. chairman of the board of directors of Hong Kong Institute of directors, Professor of corporate governance and director science chief economist of the board of directors of China Institute of directors (Hong Kong) director of Shanghai Tongshang Investment Research Institute

Social position

Honorary corporate governance consultant of Hong Kong Yushan Technology Association, consultant of Xuzhou Institute of directors

Part time teaching position

Invited professors of business administration courses held in China by the University of Newcastle, Central State University of New York, West Coast University, etc., as well as MBA / DBA course invited professors of famous universities in China, specially invited course professors of Shanghai Lujiazui financial training center, and specially invited Professor of the first school of Finance and economics

Character characteristics and social experience

Woodpecker of stock market

In 2011, he served as a guest lecturer and professor in the woodpecker program of the first financial channel of Shanghai TV station. He counted the shortcomings of listed companies' governance and proposed solutions, so that the shareholders could understand the conscience of the stock market, the listed companies could feel the crux of the problem and the way of governance, and reflected the integrity and academic conscience of economists with professional shock!

Successful listing

The "big master" who promotes the listing of companies, and also serves as PE consultant and partner of several transnational equity investment funds, has so far supported about $29 billion to seek investment channels and provide regulatory strategies in Chinese mainland.

Professional concept

In June 2004, the first director professionalization in Greater China received an exclusive interview with the board of directors magazine, revealing that his own standard of corporate governance, triangular radiation rules and bionic analysis chart of corporate governance structure, has been recognized by the international corporate governance academic circles, and is praised as the first director professionalization in greater China by overseas industry organizations. It is also a talent training project in short supply in Shanghai "Professional director" project founder.

Professional style

He has been a corporate governance consultant for more than 130 enterprises. He has done targeted TV programs, radio programs and financial columns from a professional perspective. What he has done is to do corporate governance in China. At least he thinks it is meaningful. he studies the science of corporate governance with his simple values, and advocates doing things in a right way and being a decent person! His self-identity is that he was born in a rash family. He must be down-to-earth in his studies and do things according to his conscience in order to be promising. He said he was an academic, but he was brilliant everywhere. In TV programs such as the stock market Woodpecker and the disclosure of annual reports, he directly stated the shortcomings of the governance of listed companies. He set up a column of "shareholders have something to say" in financial newspapers, which set off stories behind the stock market. The common people enjoyed talking about them. However, he lonely searched for ideas in a large number of data, even in serving more than 100 companies In the process of the client's business, he also spoke up and never let any enterprise go downhill. As long as he is still consulting the contract, the boss must lead the enterprise forward. He can't look left and right, let alone go back He is a realist, but he has an elegant appearance. He talks a lot about corporate governance in class. He has a full and accurate theoretical system and brilliant case proof. His thinking space changes very quickly, often makes people feel that he can't keep up with the times, and the scholar's temperament is fully embodied.

Professional works and papers

Corporate governance standards

Tsinghua University press, published in April 2014, ISBN978-7-302-35675-2, has a clear exposition of the division of work on academic research and promotion of corporate governance standards in China, including the board of directors of China, the Hongkong board of directors and the Shanghai Institute of business investment, and noted that: up to now, with the publication and distribution of the work in Chinese mainland, the board of directors of China has been able to do so. It has become the first think tank enterprise in the world to systematically complete the construction of "academic system of corporate governance standards". content introduction: following the international practice and combining with China's local conditions, starting from the "benchmark map" and "bionic analysis map" of corporate governance structure, this book proposes that the corporate governance structure is equivalent to the "operating system" of enterprises, while the corporate regulatory system is equivalent to the "Application software" of enterprises, and systematically expounds the construction of the framework system of corporate governance structure, the board of directors and the board of supervisors This paper introduces the operation rules of the company, the construction of professional supervision system such as financial accounting, human resources, operation and management, legal affairs and product technology research and development, as well as the evaluation of corporate governance environment, etc., with the analysis of the article in simple terms and the work guidance of more operable articles, so that readers can think about corporate governance problems by analogy and apply what they have learned. This book has the characteristic use of "Xinhua Dictionary" of corporate governance. When you encounter corporate governance problems, you can look through this book to find professional explanations. Combined with the current situation of enterprises, you can formulate solutions!

Management strategy

Group corporate governance strategy, Tsinghua University Press, published in October 2015, isbn9787302415299, covers "deconstructing the relationship between responsibility, power and interest", "on the responsibility of senior managers", "on the construction of enterprise equation of systematic competitiveness" and "on how to construct the performance appraisal mechanism of directors and supervisors" The paper, as well as the "guidelines for the construction of corporate governance structure and regulatory system of holding group enterprises", "guidelines for the performance appraisal of directors and supervisors" and "guidelines for the construction of corporate governance structure and regulatory system of commercial banks" and other regulatory documents. "We should not only follow international practices, but also combine with China's local conditions" is the most basic requirement of Chinese enterprises in the construction of corporate governance environment. There is no doubt that there are more and more group enterprises. What kind of authority exercise relationship should be constructed between group companies and subsidiaries, and between group companies and branches? Between the board of directors and the board of directors, between the board of supervisors and the board of supervisors, between the general manager and the general manager, between the group company and the subsidiary functional departments of the operation and management of the subsidiary These relationships need to be clarified. What's more, the historical background and operating conditions of each group company and its affiliated member enterprises are very different. Is there a complete set of systematic solutions? Yes, there must be. It's just not in the past, it's now. This book makes clear the problems we are concerned about, analyzes the problems to the core, and forms a set of systematic solutions.

Cross check management

Seen in the international financial journal, this paper mainly discusses the relationship and supervision between people's self-confidence and the functions of enterprise administration, supervision and consultation. It is an academic research achievement integrating business psychology and enterprise management thought.

Corporate governance guidelines

Published by China Machinery Industry Press in January 2011, National Copyright Registration No. 09-2008-a-077, isbn978-7-111-32940-4, have been included in the libraries of financial institutions of higher learning in China. "corporate governance guidelines" content introduction: China Institute of directors is one of the world's leading corporate governance standardization service organizations. Its purpose is to encourage all members to work together to promote excellent corporate governance culture, and make contributions to enhance the competitiveness of Chinese enterprises in the international market! The Chinese Institute of directors has been making great efforts to promote the excellent corporate governance culture. Its goal is to improve the corporate governance level of holding group enterprises, public listed companies, small and medium-sized enterprises with growth potential and non-governmental institutions with Chinese background through continuous corporate director education and practice ability evaluation. "corporate governance guidelines" is one of the standards issued by the Institute of directors of China. It is not an official mandatory legal document, but it can be used as a reference document for corporate governance practice. With the approval of the government's official institutions, the Chinese Institute of directors is willing to give professional support to this work guideline.

Board of directors

Board of directors, time audio and video publishing house, published in April 2011, isbn978-7-88709-825-2, is one of the courseware of the company's director diploma major. When you encounter difficult Chinese characters, you need the "Xinhua Dictionary"; when you encounter corporate governance problems, you can find the original explanation in the "corporate governance standards", and on this basis, combined with the actual situation of the enterprise, formulate solutions According to the international practice, the corporate governance standards formulated by the directors' institutes all over the world are regarded as the "Bible" of corporate governance among the capitalists and entrepreneurs in Europe and America. Why the directors of Chinese companies are not "sensible"? Episode 2. Supervisors have nothing to do. What is it like? Episode 3. Assistant to the chairman of the board of directors? Episode 4. Director of human resources, do you really "understand people"? Episode 5. Chief financial officer

Chinese PinYin : Zhu Zhang Chun