Liu Hong

Liu Hong

This data is missing

Overview chart

, add related content, make data more complete, but also quickly upgrade, come on!

Professor, born on January 6, 1965, Han nationality, from Fuzhou. Doctor, Professor, vice president of Communication College of Fujian Normal University.

Character experience

From September 1981 to June 1985: majored in Chinese language and literature, Department of Chinese, Fujian Normal University. September, 1988 - July, 1989: Master's course of Chinese modern literature teaching assistant advanced course of Fujian Normal University. From September 2003 to June 2006: a doctoral candidate majoring in modern and contemporary Chinese literature, College of Arts, Fujian Normal University, majoring in "film and television art and communication", with a doctorate in literature. From August 1985 to August 2004, he worked in the Chinese Department of Fujian Normal University (renamed as College of arts since 2000), and successively served as assistant professor (August 1986), lecturer (August 1994) and associate professor (July 2000). September 2004 to present: worked in Communication College of Fujian Normal University, successively as associate professor, assistant dean, Professor [August 2007] and vice president. October 1998: participated in the training course for journal editor in chief held by the State Press and Publication Administration and the State Science and Technology Commission, and obtained the qualification certificate for journal editor in chief. September 1999 - February 2000: visiting School of television, Beijing Radio and Television University. November 2000 - December 2000: studied in the "training class for cadres of democratic parties in Fujian Province" of the Central Institute of socialism. July 2001: study in the advertising teacher training class of School of Journalism and communication, Beijing Broadcasting University. August 2005: participated in the doctoral Summer School of "theoretical research and methods of Chinese and Foreign Journalism and communication" sponsored by the Ministry of education in the Graduate School of Fudan University. From January 2010 to March 2010: study and visit in Tokyo headquarters of dentcom. working experience executive deputy director of cultural industry research and development center of Fujian Normal University, director of "digital media technology experiment center" of provincial experimental teaching demonstration center, director of "new thinking Fujian Normal University creative base" of provincial talent training mode innovation experimental zone. He is a graduate tutor of the first level discipline of "journalism and communication" and a leader in the direction of "advertising and media economy". Academic position: communication expert of Humanities and social sciences research project of Ministry of education, member of Academic Committee of China Advertising Association, executive director of China Advertising Education Research Association, editorial board member of academic journal "advertising research", Secretary General of Fujian communication society, academic evaluation committee of China classic communication competition, judge of Tat China excellent advertising University, judge of national college students advertising art competition, middle school Judge of Effie Digital Marketing Award, consultant of enterprise planning center of Fujian development and Reform Commission, Deputy Secretary General of Fuzhou Advertising Association, etc. Social position: member of Fujian Provincial Committee of China Democratic League, deputy director of Fujian Provincial Cultural Work Committee of China Democratic League, deputy chairman of general branch of Fujian Normal University of China Democratic League, member of Cangshan District Committee of the seventh Fuzhou Municipal Committee of the Chinese people's Political Consultative Conference.

Main contributions

Academic achievements: (1) monograph: "consumption, symbol and power: Criticism of advertising culture" 250000 words; Taiwan literature and Art Press, December 2002 edition of "advertising sociology" 338000 words, Wuhan University Press, August 2006. (2) papers: 1. Fictional Games: a way of writing historical films, Journal of Fuzhou University, No.4, 1999, and Research on film and television art of Renmin University of China, No.1, 2000. 2. Virtual Betrayal: cultural thinking of network communication, Journal of Fujian Normal University, No.4, 2001, and reprinted in full text of Renmin University of China's printed press materials, news and communication, No.1, 2002. 3. Discipline discipline of advertising and its knowledge pedigree, journalism University, summer 2006. 4. Advertising communication: the construction of symbolic order, Southeast academic, No.3, 2002. 5. The linguistic significance of network communication, Fujian forum, No.3, 2002, reprinted in digital and humanistic spirit, Shanghai Sanlian bookstore, edited by Bao Zonghao and edited by China Journal of Social Sciences, June 2003. 6. Who controls public expression? 》Journal of Fujian Normal University, No.4, 2002. 7. Identity of virtual games, Fujian forum, No.3, 2003, Chinese communication research in the global information age: power convergence and academic innovation, Fudan University Press, 2005 edition, excellent thesis award of China Communication Forum teachers group, 2003. 8. Cultural conflicts in advertising communication in the context of globalization. Journal of Fujian Normal University, issue 1, 2005. 9. Outline of advertising sociology, Journal of Fujian Normal University, No.3, 2006. 10 the necessity and possibility of sociological criticism of TV advertising, supplement of southeast academic journal in 2006, the second annual paper collection of Social Sciences in Fujian Province. 11. A new discussion on the social function of advertising -- Taking TV advertising as an example, Fujian forum, No. 12, 2006. 12. The necessity and possibility of sociological research on TV advertising, Journal of advertising, Proceedings of National Advertising Education Research Association, Xiamen University Press, October 2006. 13. From "meaning transfer" to "meaning attachment" -- structural transformation of advertising meaning. Southeast academic journal, No. 6, 2006. 14. Cultural value orientation of Taiwan advertising in the context of globalization. Advertising research, June 2006. 15. From the social relations of commodities to see the meaning production and communication of advertising. Advertising research, 2007.1. 16. Advertising research in Taiwan from the perspective of consumer society. Advertising research, March 2007.

Award winning record

The sixth, seventh and eighth Fujian Provincial Department of supervision specially invited inspectors, the sixth, seventh and eighth Fujian Provincial People's government business style appraisal representatives, the standing director of the Fujian Provincial People's Political Consultative Conference Theory Research Association, the Democratic League Central United Front and multi-party cooperation theory specially invited researchers. awards and Honors (part) < ol > < li > party activities national advanced individuals of China Democratic League (2011). < / Li > < li > third prize of theoretical research project of the Central Committee of the Democratic League of China (2010). < / Li > < li > excellent award for theoretical research project of the Central Committee of the Democratic League of China (2009). < / Li > < li > the third prize of good information of Fujian Provincial CPPCC (General Office of Fujian Provincial CPPCC, 2010). < / Li > < li > the third prize of essay soliciting activity in commemoration of the 30th anniversary of reform and opening up, the 60th anniversary of the May 1st Slogan issued by the CPC Central Committee, and the "unite strength, strengthen province with talents" (2008 by the Education Working Committee of the Fujian Provincial Party committee). < / Li > < li > the second prize of Fuzhou united front theory research solicitation activity (2009). < / Li > < li > teaching and scientific research Fujian Normal University famous teacher (Fujian Normal University, 2011) the sixth outstanding young social science expert of Fujian Province (Propaganda Department of Fujian provincial Party committee, personnel department, Social Science Federation, 2010). < / Li > < li > the fifth nomination Award for outstanding young social science experts of Fujian Province (2009, Publicity Department of Fujian provincial Party committee, Department of personnel, and Federation of Social Sciences). < / Li > < li > the second prize of the seventh outstanding achievements in philosophy and social sciences of Fujian Province (Fujian Provincial People's government, December 2007). < / Li > < li > the third prize of the ninth Fujian Provincial outstanding achievements in philosophy and Social Sciences (Fujian Provincial People's government, October 2011). < / Li > < li > the third prize of the 5th Fuzhou social science outstanding achievement award (Fuzhou Municipal People's government, February 2004). < / Li > < li > excellent workers in Fujian advertising industry (Fujian industry and Commerce Bureau, 2007). < / Li > < li > advanced workers of advertising industry in Fuzhou (Fuzhou Administration for Industry and commerce, 2010). < / Li > < li > Fujian Normal University "Ninth Five Year" outstanding scientific research achievement award (Fujian Normal University, December 2001). < / Li > < li > National Award for excellent creation of educational audio-visual products (Ministry of education, 2001). < / Li > < li > IAI China excellent advertising selection "the most insightful academic judge Award" [continued for three times] (Competition Organizing Committee (2008-2010). < / Li > < li > excellent instructor award of national college students advertising art competition (2009, Department of higher education, Ministry of Education). < / Li > < li > the first prize of excellent teaching achievement award of Fujian Normal University (ranking third) (Fujian Normal University, 2004). < / Li > < li > Excellent Thesis Award of China Communication Forum teachers group (China communication society, Fudan University, 2003). < / Li > < li > the second prize of the first China advertising excellent thesis (China Advertising Association, 2008). < / Li > < li > the third prize of the first China advertising excellent thesis (China Advertising Association, 2008). < / Li > < li > advanced individual of trade union work in Fujian Normal University (trade union of Fujian Normal University, 2008). < / Li > < / OL > Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use this

Chinese PinYin : Liu Hong