Lin Zhenfang

Lin Zhenfang

Lin Zhenfang, chairman of Beijing Wutong Yuan Restaurant Management Co., Ltd. He was born in a family of traditional Chinese medicine in Fuzhou, Fujian Province. In 1992, with six months of pregnancy, she set up Dingyao group, whose main industry is tea industry. He served as chairman of China tea ticket trading center, director of the Third Council of China International Tea Culture Research Association, chief expert of tea drink health research group of China entrepreneur health project, vice president of Beijing Fujian business chamber of Commerce, director of China Women Entrepreneurs Association, Deputy Secretary General of Beijing Olympic economic tea industry expert committee, and "one hundred outstanding women entrepreneurs in China" of China Entrepreneurs Association.

Tea for love

In 2005, US President Bush's younger brother, Florida Governor Jeb Bush, visited China. China intends to send some gifts to express its friendship. After several comparisons, we finally decided to send the tea with the most Chinese national characteristics. The "master" of these teas is Lin Zhenfang. On that day, on behalf of the Chinese tea people, Lin Zhenfang presented his elaborately made tea and a top-grade teapot to Jeb Bush. She explained to the guests that there is a saying in China that it is a blessing to have good tea, and the teapot is used for drinking tea, and also for filling it. We Chinese tea people hope that you can fill the teapot with good fortune and bring it to your family and Florida. After hearing this, Jeb Bush was very happy and said repeatedly, "thank you. I will remember that drinking Chinese tea is good luck, and using Chinese teapots to fill good luck." Then he said humorously, "your tea and teapot are most blessed!" Everyone present laughed.

Character evaluation

Lin Zhenfang's character is appreciated not only by his friends, but also by his teacher fan Junfeng, the tea industry leader. At the age of 84, fan wrote a letter to Lin Zhenfang, admitting that she was the only disciple with double excellence. Every time Lin Zhenfang goes to Chengdu, he will visit his teacher. The teacher will call his daughter-in-law and make delicious food for her. At the end of the meal, they can make all kinds of good tea. The master and the apprentice drink tea and chat. They talk about both profession and life. The famous Mr. Jin Yong also knew the name of Lin Zhenfang. When he went to Fujian, he went to his tea house in Fujian to taste tea. He also left his calligraphy as a memorial. Jin Yong's chivalrous style as well as his wit and humor left a deep impression on Lin Zhenfang.

The way of business

In 1992, with six months of pregnancy, Lin Zhenfang came to Beijing from Fujian and started his own career. She said: "what I thought at that time was, if the child didn't come out and wander around the world before he was born, and after he was born, a lot of things followed behind him, how could he go to Beijing again?" So she came and left her husband at home. It takes 15 years to make a breakthrough in Beijing. When he first came to Beijing to do tea market, Lin Zhenfang was not in a hurry to do business, place orders, or find a place to open a teahouse. Instead, he went to many teahouses in Beijing, such as "Zhang Yiyuan" and "Wu Yutai". He had a thorough understanding of the market price and the taste of Beijingers. After studying these materials, she asked the tea factory to process and sell the tea in line with the local characteristics of Beijing, which was a success at one stroke. at first, Lin Zhenfang didn't know enough about tea, so he relied on a sense of initiative and enthusiasm. Once, she went to Beijing's 541 factory to sell tea, but also made a joke. When explaining to others, in front of many tea drinking experts, she said good tea was bad and bad tea was good. The listeners were all tea savvy. When they heard her explanation, they burst into laughter. But Lin Zhenfang was very calm, she said: "in business, they all pay attention to selling melons and boasting. No one wants to say that they are not good. I don't know tea, but you know tea. You can judge whether my tea is good or bad. If you want to know more about my tea, I can send someone from the company Her language was sincere and simple, which moved each other all of a sudden. So surprisingly, when the deal was concluded, she was praised for her sincerity and truthfulness. Business is done and friends are made. Up to now, we still have good contact with each other. the Enlightenment of this incident to Lin Zhenfang is: To study tea and understand tea, we should not show layman appearance in front of others. In this way, Lin Zhenfang began to study tea. Unexpectedly, she had a strong interest in tea. She wanted to take it as a sideline, but finally became the main business. Apart from Beijing market, Lin Zhenfang also attaches great importance to foreign markets. The first business in Chengdu was Sichuan Railway Bureau. Lin Zhenfang gave the best scented tea to the director of the Railway Bureau. The other side thought the taste was too light. Lin Zhenfang realized that Sichuan people like the strong fragrance of flowers. She invited master fan to match the taste of Sichuan people. After several times, when people drink flower tea again, they like it very much. The list came down naturally.

take a heavy burden and embark on a long road

Lin Zhenfang has a good overall view and market awareness. Although she is a Fujianese, her vision is not limited to Fujian tea. She does not look at tea with a regional perspective, nor does she think that only Fujian can produce good tea and deliberately belittle tea from other places. Lin Zhenfang thinks that it is necessary for people engaged in this industry to promote good tea to the majority of customers, so as to make this industry bigger and stronger. Lin Zhenfang's understanding of tea economy is far away. In the face of the disorder and confusion in the tea market, she put forward the concept of "tea bank", which is novel, original and forward-looking. She believes that the tea market should introduce a set of "financial mechanism". In the tea bank, the tea industry can be entrusted to the bank for care, deposit, trust, trading, and even get value-added services, so as to realize the healthy circulation of tea with market value. Instead of the present situation, abnormal speculation controls the market and leads to chaos. On the website of Wutong guild, we have a preliminary description of the Bank of tea. We can see its good prototype: the tea bank will provide better collection, storage, recycling, trading, storage and storage of tea for you and your company and friends. Tea bank introduces the concept of modern bank management and development, and provides services for tea lovers through 10 links: collection of fine products, storage and collection, scientific storage, adjustment of surplus and shortage, tea experts' care, fully optimized packaging, public listing, public auction, visit and appreciation, and anti-counterfeiting. It can keep and increase the value of your tea collection, which is a new direction for future investors. Lin Zhenfang's constant self-improvement is one of the important factors for her success. From digging the first bucket of gold to today, Lin Zhenfang seems to have formed his own industrial chain of tea business. She said: 'I have a way to make money. If I stop doing it, my life will still be happy. But Lin Zhenfang is not satisfied with the status quo. She thinks that there are too many things to dig in tea and there are too many things to do. She often said that "China's tea is the world's first healthy drink. We have a long way to go to make the world drink healthy tea." "The walls are decorated with white tiles, the sky is beautiful, the pavilions are decorated with inkstones, and the tables and benches are open. Who planted the trees of danshantong and made the best tea for the guests?".

Chinese PinYin : Lin Zhen Fang