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Dongfeng Nissan Passenger Vehicle Company

synonym

Dongfeng (automobile brand) generally refers to Dongfeng Nissan Passenger car company

Dongfeng Nissan Passenger car company was founded on June 16, 2003. It is an important passenger car sector of Dongfeng Automobile Co., Ltd. It is engaged in the R & D, procurement, manufacturing, sales and service business of Nissan brand passenger cars. It is one of the domestic automobile enterprises with full value chain.

Company profile

Dongfeng Nissan Passenger car company consists of passenger car company, Huadu factory, Xiangyang factory, Zhengzhou factory, Dalian factory and Changzhou factory

And engine branch and technology center, with 18280 employees.

Dongfeng Nissan has formed Guangzhou, Xiangyang, Zhengzhou, Dalian and Changzhou

The five bases run through the north and south, with their own strategic layout. Huadu factory, as the parent factory of headquarters, focuses on the production of Nissan brand entry-level, intermediate cars and electric vehicles to build a large-scale production factory; Xiangyang factory, as a quality benchmark factory, produces Nissan brand high-end models, and put into production Dongfeng Infiniti brand models in November 2014; Zhengzhou factory leads the production of Nissan brand SUV models and Dongfeng Qichen brand models Dalian plant was put into production in October 2014, focusing on Nissan brand SUV models and Dongfeng Infiniti brand models.

Dongfeng Nissan's product matrix is rich, forming the "dynamic, SUV, comfortable" three car series camp. It owns Loulan, Xima, Tianlai, Bluebird, Qijun, Xiaoke, Jinke, Tuda, Xuanyi, Qida and other best-selling models, as well as Tule and other imported models.

As of August 27, 2018, Dongfeng Nissan has produced more than 10 million vehicles.

As a young car company, Dongfeng Nissan adheres to the corporate vision of "people, cars and life", the corporate mission of "creating value and seeking happiness together" and the competitive strategy of "half step ahead"

The annual sales volume increased from 65000 to more than 1.16 million

The annual sales volume exceeded one million in a row

, ranking among the top five in the industry

The number of sales and service outlets has also increased from 100 to 1114 (as of July 2018, Nissan brand has 762 4S stores and 352 secondary outlets)

The Chinese mainland has covered all the provinces and city capitals, and has been widely deployed in the three or four tier market, ranking the top in the industry.

After 16 years of efforts, Dongfeng Nissan has become one of the most attractive business units of Dongfeng Motor Company,

Dongfeng Nissan's sales volume accounts for about 1 / 3 of Dongfeng Motor Company's passenger car sales volume. In Nissan, the sales volume in China market is about 1 / 4 of Nissan's global sales volume. Dongfeng Nissan has become one of Nissan's enterprises with huge global growth potential and outstanding operation ability.

Nissan Zhixing

Nissan Zhixing

In the era of intelligence of the whole people and new five modernizations of automobiles

Dongfeng Nissan introduced Nissan intelligent mobility and put forward a future oriented car building concept: "Nissan intelligent will integrate into future travel life with new speed, breadth and depth, change the relationship between people and cars, and make cars become partners of people, move people to a better world.".

Dongfeng Nissan promotes the full implementation of Nissan Zhixing technology in China, and gradually introduces leading technologies and products from the three fields of intelligent driving, intelligent power and intelligent interconnection, so as to provide users with more intelligent travel solutions.

Intelligent driving

Dongfeng Nissan will gradually realize the evolution of automatic driving technology from L2 to L3

It has gradually introduced the single lane automatic driving technology of expressway;

At the same time, with the introduction of intelligent power technology, e-pedal integrated intelligent control pedal technology will also be introduced into China;

By 2020, 4 L2 level self driving cars will be launched.

In 2021, L3 level automatic driving vehicle production was achieved.

Intelligent power

With the introduction of zero emission, vc-turbo intelligent control engine, E-power and other advanced power technologies, Dongfeng Nissan maintains a leading position in the field of electrification and internal combustion engine

By 2022, four fuel powered vehicles equipped with vc-turbo intelligent control engine and four products equipped with E-power technology will be launched;

After the launch of Xuanyi pure electric in 2018, three new zero emission pure electric vehicles will be launched in 2022.

The self-developed battery pack will be mass produced in the second half of 2019.

Intelligent interconnection

Dongfeng Nissan intelligent network connected new ecological mode technology platform (referred to as Dongfeng Nissan car connected platform) is completely independent research and development

The micro service design idea is adopted to coordinate development across organizations

. Dongfeng Nissan car alliance platform has 18 intellectual property rights in appearance design, application invention, etc.

In 2010, Dongfeng Nissan became the first joint venture to introduce the first generation of Internet of vehicles.

In 2017, Dongfeng Nissan and Dongfeng Qichen have signed cooperation agreements and frameworks with 27 ecological partners in terms of products, services and technologies.

In 2018, Dongfeng Nissan's first Internet connected car model Jinke was launched. At the same time, it also released the first Internet connected car system with independent intellectual property rights of China's mainstream joint venture car enterprises, and completed the full loading of the Internet connected car system of the main sales type by the end of the year

In 2019, Dongfeng Nissan will enter the top 3 of 4G front-end intelligent networking.

Since it was put into operation, the sales proportion of vehicle models of the Internet of vehicles system has been maintained at more than 85%, monthly life has reached a high level, and has been maintained at more than 90%, with 1 million connected vehicles, which is in a leading position in China.

Its models

Dongfeng Nissan's product matrix is rich, forming the "dynamic, SUV, comfortable" three car series camp. It owns Loulan, Xima, Tianlai, Bluebird, Qijun, Xiaoke, Jinke, Tuda, Xuanyi, Qida and other best-selling models, as well as Tule and other imported models.

Hatchback

The seventh generation of Tianlai altima

The 14th generation Sylphy

Lannia Bluebird

New Xuanyi · classic Sylphy

Sunny

Hatchback

Qida Tiida

SUV

New kicks

New Qijun X-Trail

New Xiaoke Qashqai

New Loulan Murano

New Terra

New energy vehicles

Sylphy zero emission

development history

1999-2002 Fengshen Era

On February 21, 2000, Fengshen Automobile Co., Ltd. (the predecessor of "Dongfeng Nissan") was established in Shenzhen

In that year, 2560 Fengshen vehicles were sold, realizing the establishment, production and profit of that year. It is called "Fengshen miracle" by the industry, and can be regarded as a classic case in the history of China's automobile industry.

In July 2001, the 10000th car of Fengshen Automobile Co., Ltd. went off the production line.

In 2002, Nissan put forward the "180 plan" to put the Chinese market in an important position. It needs to seek a powerful Chinese automobile company for all-round cooperation. Dongfeng needs to use foreign capital to reform its experiment

Xiangfan old base, and the successful mode of foreign enterprises to enhance the comprehensive competitiveness. The same experience, common interests and demands, together with the successful operation of Fengshen, pave the way for a comprehensive joint venture between Dongfeng and Nissan.

On February 22, 2002, Carlos Ghosn, President of Nissan, visited Shiyan, the headquarters of Dongfeng company for the first time. He inspected Dongfeng company's technical center, general assembly plant, diesel engine plant, automobile proving ground and other places to make preliminary investigation for the comprehensive cooperation to be launched between the two sides.

On June 6, 2002, the 7th Beijing International Auto Show opened in Beijing. Dongfeng and Nissan jointly participated in the exhibition. This year's auto show is the first large-scale auto show held after China's accession to the WTO. Nissan president gene also personally led a delegation to attend the show. Nissan's new Bluebird car produced by Dongfeng Fengshen company appeared on Nissan's booth, and the original Fengshen trademark was replaced by Nissan's trademark. The joint exhibition of Dongfeng and Nissan indicates that the cooperation between the two sides has entered a deeper level.

On September 19, 2002, Dongfeng and Nissan signed a long-term comprehensive cooperation agreement in Diaoyutai, Beijing. According to the agreement, Nissan will make a direct investment of 8.55 billion yuan, Dongfeng will take shares with equivalent assets, and jointly rebuild "Dongfeng Motor Co., Ltd." with a registered capital of 17.1 billion yuan. This is

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