Luo Yonghao: it's important to have a reliable wife at home

Recently, in a program, Luo Yonghao recalled his irrational behavior. He introduced that he had asked his wife to sign a guarantee for nearly 100 million debts, and he regretted it afterwards, because once he had an accident, his wife would not be able to pay off the huge debts. But the wife hesitated, but still delivered all the trust, signed the name.

In this regard, Luo Yonghao said that it is very important to have a reliable wife at home.

In the program, Luo Yonghao also revealed that in the process of making mobile phones, he had the anxiety he had never had in his life, and even wanted to commit suicide. Although he had considered for nearly half a year before entering the industry and tried every means, he felt the cruelty and coldness of "how many conditions there are and how many things to do" in the process, but Luo Yonghao said he never regretted it.

Luo Yonghao also reflected on his entrepreneurial past in the program. He thought that the faults of intellectuals formed a certain burden on himself. For example, he thinks that public relations is to help the boss clean up his business. His company is clean and doesn't need a public relations department. Later, when he was hacked by his family, he realized that being an enterprise "can have a strong sense of business ethics and morality, but you can't have a habit of moral cleanliness.".

Frankly, suicide was considered when it was the hardest time to make a mobile phone

In the interview, Luo Yonghao revealed the mental journey of hammer technology since its founding.

Luo Yonghao disclosed that he had considered suicide when hammer technology's mobile phone business was in the most difficult time. At that time, he seriously considered it for nearly half a year, because he felt that this matter could not be explained.

Luo Yonghao said that making mobile phones is the second most difficult thing in the manufacturing industry in the world, next to automobiles. Although he had been thinking about it for nearly half a year before entering the industry, and tried every means to make the enterprise develop better, he was desperate to feel the cruelty of "how few conditions there are to do how many things" in the process.

However, Luo Yonghao said he never regretted entering the industry.

Call it "not too difficult to make money"?

On July 5, the microblog topic "Luo Yonghao says it's not too difficult to make money" appeared on the hot search list.

According to media reports, Luo Yonghao said in the Tencent News "my Bronze Age" program that making money is not too difficult. "To be honest, it's not too difficult to make money. You think you lost 170 million yuan, but maybe it will end up at 670 million yuan," said Luo Yonghao

Luo Yonghao also pointed out: making money is not too difficult, and the problem of face can be ignored; I agree that young people should not pay too much attention to money, but young people can change their boss with the understanding of this sentence.

This remark caused a heated discussion among netizens.

However, in response to Luo Yonghao's statement that "it's not very difficult to make money", Wu Jialu, who is in charge of science and technology public relations of making a friend, said on his microblog: the content is taken out of context, which is improper editing, and the speech is subject to the complete program.

In the original film, Luo Yonghao said: "if the purpose is to make money itself, the company may not develop very big or great, but it is not very difficult to make money."

Next step: private brand

Tianyancha app shows that recently, Beijing Jiaoge friend Digital Technology Co., Ltd. has applied for a number of "Jiaoge friend strict selection" trademarks, which are internationally classified as musical instruments, beer drinks, daily chemical products, etc., and the current trademark status is under application. It is worth mentioning that the company has previously registered the trademark "Lao Luo Yan Xuan".

According to public information, Beijing Jiaoge friends Digital Technology Co., Ltd. is Luo Yonghao's live broadcasting company, and its legal representative is Huang He, former product director of hammer technology, and also Luo Yonghao's live broadcasting partner.

Luo Yonghao himself also said in an interview that at present, more energy is focused on digging deep into the supply chain, preparing to directly cooperate with large first-line OEM factories for a large number of categories of daily necessities, bypassing middlemen, and bringing more good products and benefits to consumers in the live broadcasting room.

Live with goods

After paying off the debt, you may make intelligent hardware

In the interview, Luo Yonghao said that at that time, the original plan was to pay off all debts in five years, but if there was no accident, all debts would be paid off by the end of this year.

He said that if you want to choose to do other things in the future, you still want to do a smart device combining software and hardware, a platform level thing, rather than a business that is relatively easy to make money.

Luo Yonghao said: "at the beginning, I only contacted live broadcasting for the purpose of" paying off debts ". At that time, I felt that live broadcasting might make a lot of money, and this company might do a lot. But even so, it would not be like hammer technology, because live broadcasting is not my ideal and love direction."

Talking about live delivery, Luo Yonghao said that he had "never collapsed" because he had "immunity" to pressure and crisis. At the same time, there are many moments of satisfaction. In the process of actual live delivery, it will be a great sense of achievement to see people's enthusiasm in purchasing and receiving positive feedback.

Although Luo Yonghao tiktok has been known as "a brother in the shaking", he has been compared with Li Jiaqi and Wei Ya's top stream anchor. But since the broadcast has been running for over a year, the distance between him and the two has not been reduced. Take 618 e-commerce festival as an example, Luo Yonghao made 13.3098 million yuan in the end. On the same day, Weiya and Li Jiaqi both made over 200 million yuan in goods delivery.

However, Luo Yonghao and his team don't pay much attention to this. On the one hand, the objective differences in fan groups and delivery concept make Luo Yonghao seldom compare with them. On the other hand, from the company level, "make a friend" doesn't want to develop an anchor ecology with too strong head power.

Make a friend founder Huang He revealed that the overall proportion of Luo Yonghao's Gmv has been reduced to 40%.