Li ziqi

Born in the countryside

Li Ziqi was born in Mianyang, Sichuan Province in 1990. When her parents divorced when she was young, she lived with her father. In 1996, my father died early. Because my stepmother was bad to her, my grandparents were distressed and took her home. Grandpa has been a country cook, good at farm work, and can also make bamboo ware. When neighbors have weddings, they are willing to ask Li Ziqi's grandpa for help. While grandpa was cooking, she would fight on one side.

In addition, Li Ziqi once worked as a carpenter with her grandfather and cooked with her grandmother. When the crops were ripe, she would also work in the fields. The delicious food she tasted at that time was a good taste that lingered in her memory. A lot of things learned from his experience have also become important materials for his short video works in the future. When she was in the fifth grade of primary school, her grandfather died, her grandmother began to raise her alone, and life became unsustainable.

Urban struggle

In 2004, Li Ziqi began to wander in the city in order to make a living. During this period, she slept in the park chair and ate steamed bread for two months. When I was a waiter, my monthly salary was only 300 yuan. After that, she began to learn music and continued to work hard in the city. In 2009, Li Ziqi found a job playing dishes in a bar.

In 2012, because grandma was ill and needed to be taken care of, she stayed in her hometown to open a Taobao store for a living, but she could only make ends meet; Since then, Li Ziqi accepted his brother's suggestion and began to release some nonsense videos on the Internet for better business. After groping for some time, she turned to filming things she was really good at, such as cooking. Sometimes, a video takes several days.

Return home to start a business

In 2015, Li Ziqi began to take short videos of self directed ancient food. In the early days, although her videos were creative, the quality was average. In the selection of shooting content, Li Ziqi, who lives with his grandmother, chose the most familiar "rural life". The topic originally set was taken from the saying: "the four seasons change, suitable for food", which was later changed to "antique food" at the suggestion of the editor. During this period, she spent more than a year restoring the ancient production process of the "four treasures of study", also made manual soy sauce with ancient methods, and even built a thatched shed and swing frame with wood and bamboo in the yard.

Join hands with microblog

In 2016, Sina Weibo launched a plan to support content creators, and Li Ziqi became one of the beneficiaries; In March, because the close-up of peach blossom wine released on meipai was vague, she went to ask meipai's special effects video maker @ password uncle, and later learned more editing methods by taking him as her teacher. At his suggestion, Li Ziqi also bought a rotary screen SLR camera, and she had to climb up a tree and fix it with a tree fork for some overhead shooting angles. Later, pots and pans, benches and stones became her fixed tools; In April, the short video "cherry wine" was praised by the CEO of a short video platform and pushed to the popular home page; In November, in order to shoot the short video "Lanzhou beef noodles", Li Ziqi specially went to Lanzhou to learn the Ramen technology for a month, and the whole network broadcast volume of the video finally exceeded 50 million and praised more than 600000.

Subsequently, she received a private letter from a "L" who said that she and her wife liked her short video very much and realized her dream of a paradise. She also said that her company had in-depth cooperation with sina Weibo headquarters and could help her. But at first, Li Ziqi thought he was a liar and ignored him. Until one day, the other party said that she had arrived in her city and wanted to have dinner and chat. They just made an appointment with a hot pot restaurant and talked about cooperation.

Signing micro idea

In April 2017, the video of Li Ziqi's swing was shot in the United States, with more than 10 million hits, 80 million views on the whole network and more than 1 million likes. At that time, dozens of advertisers came to her every day, and Li Ziqi, who was widely concerned, began to be questioned, especially about whether there was a team behind her and whether what she did was done by herself. Because of the constant pressure of public opinion and fear that grandma would be hurt, she decided to suspend the update in May.

These questions forced Li Ziqi to describe her mental journey in detail for the first time and respond. For a long time, her main battlefield was meipai, a video platform. She didn't have a bigger platform until "fragrant little roast chicken" introduced her to the person in charge of microblog food channel; On June 16, Li Ziqi won the "top ten food celebrities Award" of sina Weibo super celebrity Festival; On July 20, she and Hangzhou weinian Technology Co., Ltd. jointly established Sichuan Ziqi Culture Communication Co., Ltd., holding 49% of the shares. Li Ziqi is responsible for video content. Since then, she also has the professional team and traffic support most needed by network celebrities.

Become popular

In January 2018, Li Ziqi's original short video won the silver creator Medal of the video platform YouTube after three months of overseas operation, and the number of fans exceeded 1 million. She was also called "mysterious power from the East" by foreign netizens. His works such as Han makeup, bread kiln and taro rice have also won millions of broadcasts on Facebook; In July, the short video "tomato beef brisket soup" was broadcast; On August 17, Li Ziqi's tmall flagship store officially opened and launched five food products; In October, her short video works had 1 million YouTube subscriptions and won the Shuo Jin creator medal.

Won the grand prize

In August 2019, Li Ziqi became the first ambassador to promote intangible cultural heritage in Chengdu; And won the "most popular blogger Award" and the "most commercial red man award of the year" on the super red man festival; On September 14, the short video "life of rice" was broadcast; On December 5, the number of fans on YouTube reached 7.35 million, and on this platform, the playback volume of each video was more than 5 million; Subsequently, Li Ziqi's experience was also commented and affirmed by articles including people's daily, Xinhua news agency, the Central Committee of the Communist Youth League and CCTV; On December 14, she also won the "annual cultural communication person Award" at the honorary ceremony of "influential person of the year" hosted by China Newsweek.

Famous on the Internet

On January 1, 2020, Li Ziqi was selected as the "top ten women in 2019" of China Women's daily; On April 29, its number of fans on YouTube exceeded 10 million, and became the first Chinese Creator with more than 10 million fans; On May 19, she was also employed as the first batch of promotion ambassadors for the Chinese farmers' harvest festival; On July 16, Li Ziqi was listed in Guinness World Records 2021 for his 11.4 million YouTube subscriptions, becoming the record holder of "YouTube Chinese channel with the largest subscription"; On August 18, Li Ziqi established snail powder factory in Liuzhou, Guangxi.

world record

On February 2, 2021, Guinness World Records announced that Li Ziqi broke the Guinness world record of "the largest subscription of YouTube Chinese channel" with 14.1 million YouTube subscriptions. On the evening of February 28, the 2020 Sina Weibo night was held in Shanghai, and Li Ziqi won the annual hot figure of Weibo.

public benefit activities

In August 2017, donated personal private collections for online auction to raise money for bazaar Star Charity Night public welfare project.

In 2019, Li Ziqi, together with sina Yangfan public welfare fund, donated libraries to three primary schools in Sichuan Province, with a total of about 1728 books donated and about 4823 beneficiaries; In the same year, he joined the microblog poverty alleviation support group to help the "three districts and three states poverty alleviation support action", and implanted Daliangshan Leibo eggs in the original video; Later, he helped Ya'an Mengding Mountain Red Heart kiwi and Rural Revitalization public welfare activities in the capacity of Shanpin poverty alleviation Ambassador of China Poverty Alleviation foundation, and implanted Ya'an red heart kiwi in the original video.

At the beginning of the 2020 new year, Li Ziqi learned that computers in many primary schools in Beichuan, Mianyang, had been used for many years and had low configuration, which brought inconvenience to teaching. After in-depth understanding of the situation, Li Ziqi offered to donate 100 computers to 9 primary schools in Beichuan to improve educational conditions.

Social position

In 2019, he served as ambassador of Chengdu intangible cultural heritage promotion; In December, he served as the Promotion Ambassador of China's rural youth wealth leaders. In January 2020, Li Ziqi continued to donate medical supplies to fight pneumonia.

In August 2020, Li Ziqi was elected as a member of the 13th all China Youth Federation.

Individual award

▪ 2020-01-01 China Women's daily 2019 top ten women (award-winning)

▪ 2019-12 China Newsweek's cultural communication person of the year (award-winning)

▪ The most popular blogger of 2019-08 super red man festival (award-winning)

▪ 2019-08 super red man festival annual most commercial red man (award)

▪ Top ten food celebrities of 2017-06 super celebrity Festival (award-winning)

Honorary title

▪ 2020-12 China's most influential business women in 2020 (future list) (award)

other

▪ On December 18, 2020, it ranked 118th among the top 500 Chinese brand figures in 2020. (award winning)

You can't be Li Ziqi without love, and you can't understand Li Ziqi without love. Her video content is unique, refreshing and meets the imagination of foreign netizens about China. It can be called China's "Pastoral Poetry" in the era of network communication. At the same time, Li Ziqi's video contains emotional needs and values widely recognized by foreign netizens, and meets people's psychological needs to release pressure (people's daily).

In Li Ziqi's video, not a word praises China, but she tells Chinese culture and stories well. She just did farm work there silently and occasionally spoke a few words of Sichuan dialect with her grandmother. However, people all over the world began to understand the "interesting and beautiful" Chinese traditional culture, praised the diligence and intelligence of the Chinese people, and then began to like the Chinese people and the country. It has to be said that Li Ziqi is a miracle. An ordinary heart has made a miracle of international cultural communication (CCTV news review).

Li Ziqi is not only a dreamer in reality, but also an ordinary person who makes his dreams come true. Between the countryside and mountains, and in the alternation of spring and autumn, she presents the traditional and authentic lifestyle of the Chinese people, which not only enables the modern urban people to find a sense of spiritual belonging, but also enables the world to understand a living Chinese culture. With one meal, she makes the circulation of the four seasons and the change of seasons have aesthetic significance again, and she lets people see the vitality brought by "labor" (review by China Newsweek).

Li Ziqi's popularity has become a "cultural phenomenon", and her video has appropriate international communication channels and visual presentation. In the Internet era, there are more carriers and channels for cultural exchange and communication. Li Ziqi and his team actively use the internationally influential communication platform to release short videos that are vivid, intuitive, novel and easy to understand. Li Ziqi seldom speaks in the video, which makes the video break through the limitations of language and let viewers focus on the video content of about 10 minutes per episode, so as to have more cross-cultural communication power (surging news review).

Li Ziqi put rural life on the Internet. His shooting time span is very large and closer to the essence. From making bread kilns, making bamboo furniture, four treasures of study, making clothes, to baking whole sheep, making wine and brewing soybean sauce, in short, there is nothing Li Ziqi can't do. For example, ordinary people may use soy sauce in cooking, and then shoot from "we already have soy sauce", while Li Ziqi will shoot from "how do we grow soybeans". Because of the exquisite composition and leisurely pace of life, her video is more like a pastoral documentary and has been sought after by countless people (Mianyang daily).

Li Ziqi makes all kinds of delicious food in a poetic pastoral background and lives in an enviable way. She not only attracts the attention of Chinese netizens, but also goes to the world. In the world-oriented communication, she has no slogan, but has impressive taste, and has won the reputation of specific Internet users, which is worth learning from (Bai Yansong's comment).

In April 2021, Li Ziqi became the annual influential creator of Vientiane Baijia, recording Oriental customs with videos, sharing Chinese traditional culture with hundreds of millions of fans around the world, adhering to the belief of "poetic residence" and transmitting a beautiful way of life.