Hankook

Hantai tire

Founded in 1941, Hantai tire is the first tire enterprise in South Korea, providing radial tires for passenger cars, light trucks (SUV, RV, etc.), trucks, buses and special purpose racing cars. Hantai has five R & D centers around the world to ensure that Hantai tires can meet the needs of consumers in each region and improve consumer satisfaction.

The products of Hantai tire cover 180 countries and regions all over the world, with about 22000 employees. It entered China in 1996.

Enterprise introduction

Hantai tire was founded in 1941, after 70 years of development, Hantai tire through continuous innovation and development, business has spread all over the world. In addition to the global headquarters in South Korea, Hantai tire also has three regional headquarters (China, Europe and America) in the world. Overseas legal persons and branches have been set up in 30 countries. Its sales network has spread all over 180 countries and regions in the world, with about 22000 employees. Continuous technology research and development is also an important reason for the continuous development of Hantai tire business. Hantai tire will invest 5% of its annual operating revenue in R & D, and has set up five R & D centers (located in South Korea, China, Japan, the United States and Germany) around the world to develop cutting-edge technologies.

Hantai tire entered China in 1996, and has built two production bases in Huai'an, Jiangsu Province and Jiaxing, Zhejiang Province. The Chongqing plant under construction will be officially put into production in the middle of 2012. In 1998, Hantai tire set up China technology research and Development Center (CTC) in Jiaxing, Zhejiang Province. Hantai tire has 15 sales branches and 4 logistics centers in China. By the end of 2013, the good and stable quality of Hantai tire has led the Chinese car tire market, and has provided supporting services to more than 30 automobile manufacturers such as Mercedes Benz, BMW, Audi, FAW Volkswagen, Shanghai Volkswagen and Beijing Hyundai.

Technical concept

Kontrol technology is a philosophy of technology. K is the first letter of "kinetic", representing "dynamic", reflecting the technical concept of Hantai tire. It is widely used in all fields of product research, development and production to ensure first-class driving experience and achieve first-class level in environmental protection, safety, performance and comfort.

Product introduction

Tire products with air shortage

Under the condition of zero tire pressure, the tire of the vehicle can still support itself independently and drive at least 80 km at the speed of 80 km / h to achieve zero tire pressure. As early as 1998, Hantai tire began the research and development of air tight tire. It has the hrs (Hankook runflat system) system and the unique SMH (s: shakeabsorption; m: maintenance continuity; H: endurance) technology. This technology enhances the sidewall support of the tire, and has the advantages of strong shock absorption, zero pressure continuous operation and high temperature resistance, which completely reduces the risk of accidents. As of 2013, a number of products of Hantai tire wantusi series have been introduced into China for sale. Hantai flat tire has been widely used in BMW 1 series, 3 series, 5 series and X5 models.

Company history

In 1941, the company was founded.

In 1979, Daejeon factory was established in South Korea.

In 1981, the United States branch of Hantai tire was established.

In 1982, Daejeon research center of Korea was established.

In 1992, the first overseas R & D center was established in Ohio.

In 1994, it set up an office in Beijing, China.

In 1997, the Korean Jinshan factory was completed and a European R & D center was established.

In 1998, China R & D center was established.

In 1999, the factories in Huai'an, Jiangsu and Jiaxing, Zhejiang were completed.

In 2001, the distribution center in the Netherlands began operation.

In 2003, it established a strategic alliance with Michelin.

In 2005, the Korean Jinshan proving ground was completed and became a strategic partner of Ford.

In 2006, it reached a technical agreement with Audi, and became the only tire enterprise that won the "top ten suppliers" award of FAW Volkswagen.

In 2007, the fifth factory was built in Hungary; t-station, the first high-end brand store in China, was put into operation; and the first 100 million tires in China came off the production line.

In 2008, the company launched "Kontrol" technology all over the world, won the if product design award for furan Altmar 4S products, and started supporting Audi.

In 2010, the tire market share in China exceeded 20%; the global education center began to operate.

In 2011, it became the exclusive tire sponsor of German RV Masters (DTM); the foundation of Chongqing factory in China; the foundation of Indonesia factory; supporting BMW 1 series; supporting BMW Mini.

In 2012, the same brand store with a new label of "Hankook masters"; matching BMW 3 series; air tight tire listed in China.

In 2013, it was equipped with Mercedes Benz S-class and E-class, BMW 5-series and X5.

In 2014, it was equipped with Mercedes Benz C-class car, BMW 4 series and new generation Mini.

In 2016, it signed a global partnership with Real Madrid football club and officially became the supplier of the new BMW 7 series.

In 2017, the Tennessee factory officially opened.

In 2018, Hantai tire acquired Reifen m ü ller, a well-known German tire distributor; for three consecutive years, it was included in the djsiworld; it signed a contract to become an official sponsor of major league baseball.

Service identification

Hankook master, one of the two high-end tire brand service stores in China, was announced by Hantai tire.

T-station and tiretown are two brand franchised stores of Hantai tire, which provide high-quality products and services for Chinese automobile consumers. In recent years, with the rapid growth of domestic replacement tire market demand, t-station and tiretown have also developed unprecedentedly. Promote the achievement of Hantai tire's "5-1-1" medium and long-term strategic objectives.

"In terms of retail channel construction, Hantai tire has achieved good results. With consumers' more and higher requirements for service quality, we must speed up the expansion and vigorously optimize the channel system, "said Li Bingzhen, President and chairman of China headquarters of Hantai tire." the opening of the new logo of the brand franchise store is the first step to optimize the channel system. Hantai tire will provide consumers with high-quality tire products and reliable products with a new image and appearance Service. "

Social welfare

In the face of one after another earthquake, drought, snow disaster, debris flow and other sudden disasters in China, especially after the "4.20" 7.0 earthquake in Lushan County, Ya'an City, Sichuan Province, Han Tai tire China donated 1 million yuan worth of materials to one foundation rescue alliance, and Han Tai tire officially became a partner of one foundation rescue Alliance for disaster rescue including Ya'an earthquake Help.

Based on the huge role played by many non-governmental rescue forces in the Wenchuan earthquake, "one foundation rescue alliance" was established by one foundation on May 12, 2009, the first anniversary of the Wenchuan earthquake. It aims to unite voluntary forces, pay attention to public welfare rescue, and provide support and services for non-governmental voluntary rescue forces. Hantai tire will provide tire installation, testing, maintenance and other after-sales services for rescue vehicles nationwide, and provide relevant technical support at some necessary disaster relief sites.

Honors

In July 2020, it was selected into the top 100 auto parts enterprises in the world in 2020.

Event sponsorship

German RV Masters (DTM)

As one of the most popular top motor sports in the world, DTM attracts hundreds of live viewers every year and is broadcast on TV in more than 175 countries around the world. Since 2011, Hantai tire has become the exclusive tire sponsor of DTM, providing wantusi series tires for teams participating in the event. In May 2013, relying on the stable and excellent performance of its products in more than two seasons, Hantai tire successfully renewed its contract with DTM organizer in advance to 2016, and continued to provide top class racing tires for teams including BMW, Mercedes Benz and Audi.

UEFA Europa League

With the popularity of football all over the world, it has become an effective way to enhance the competitiveness of the brand to "associate" with the top football games. Hantai tire has successfully become a strategic partner of UEFA Europa League (hereinafter referred to as UEFA Europa League). In 2012-2015 season, it provides full sponsorship for the event. This move further enhances its brand awareness in the European market, and at the same time opens the prelude to the cooperation between Hantai tire and European football industry, which has become another important milestone breakthrough of Hantai tire's European marketing strategy.

Real Madrid Football Club

On August 31, 2016, Hantai tire and Real Madrid formally signed a global cooperation agreement. According to the cooperation agreement, Hantai tire has the right to be advertised outside the stadium in all the matches held at the home of Real Madrid Football Club in the Bernabeu, the matches in the Spanish King's cup of Real Madrid, and all the home and away matches of Real Madrid in international competitions. At the same time, Hantai tire has the right to be advertised outside the stadium It also enjoys a series of other global marketing interests.

Sales introduction

Despite the global economic downturn in 2013, it benefited from the strong growth of UHP (ultra high performance) tires and the high-end supporting field of OE

Chinese PinYin : Han Tai